Launching innovative product partnerships to drive advertiser acquisition and revenue growth across SMBs globally

Created an innovative brand that offers all natural, refillable personal care and cleaning products without any single-use plastic waste. Led all aspects of business from ideation to launch including customer research and competitive analysis, product design and development, company branding, go-to-market strategy, business development, partnerships, sales and marketing activations across B2B and B2C segments.Our mission is to eliminate single-use plastic by making refilling convenient, affordable and fun. Greatfill offers eco-friendly, refillable home products without any single-use plastic waste. We’re the only company in the US that offers a completely zero waste solution for consumers, businesses and institutions.

Led global multi-billion dollar programs to drive SMB acquisition, retention and revenue growth through 3rd party partnerships across Facebook, Instagram and WhatsApp. Primary focus was 0 - 1 programs to unlock incremental revenue in emerging growth areas with intention of scaling into a commercial success.

Sourced & launched first-of-a-kind partnerships, ecosystems and technology solutions with startups and larger businesses across EMEA to accelerate ad product adoption and revenue growth across Facebook products.

Led strategy, business development and partnerships across travel verticals (hotels, airlines, car rental, rideshare, cruises/tours) to increase revenue across premium consumer products (Platinum and Centurion Black Cards).

Reported directly into the Global Senior Vice President of the Merchant Services Marketing organisation (500 person team) responsible for driving differentiated value and revenue growth across small / large merchants and consumers in NA, LATAM, EMEA and APAC. Developed the global marketing strategy and operating model, led strategic planning and deployed high impact marketing initiatives.

Led the digital marketing strategy and onboarding program for new American Express OPEN small business customers to accelerate product adoption & revenue growth during the first year of membership.

Owned the product strategy, roadmap and go-to-market plan for the global American Express offers ecosystem to increase revenue growth across small & large merchants and consumers at scale.

Managed a $2B+ program and deployed multi-channel marketing campaigns to engage and retain American Express OPEN's top small business customers. Received a President’s Achievement Award for delivering exceptional results in customer marketing (3% selection rate)