I do marketing and Customer Experience. Content marketing, community marketing, affiliate marketing, Organic marketing.I speak and think 'valueish'. Here's how I see it: let's figure out a way to win-win, using what we got. Let's hack this.Challenge accepted. Freelance consulting and project management for digital projects; working with web developers, customer success teams, brand designers, etc.Among my multidisciplinary skills and knowledge are: Content strategy, UX & CX writing, Investigation and optimization of value proposition, marketing channels creation, optimization of customer journeys and customer experiences. I'll stop here, but I continue to learn new things every day. It's a (soft) skill in and of itself, one I'm proud of.

My role was to optimize the customer experience across all channels in order to increase Mayu's growth. Content design was a key component of that cross-platform mission, as well as deep user research, hands on with Customer Success department. --While joining the team and contributing to its mission, we faced some significant challenges. In a nutshell, we had to regain Mayu's audience's trust after a too long Kickstarter project. Here are some ways I addressed our challenges:CONTENT DESIGN On Mayu's site, and social media channels and every POC with our audience, I have sharpened the brand tone of voice, messaging and user journey, based on user personas research I've conducted, and more. AFFILIATES MARKETINGI created from scratch an affiliate channel with micro influencers and content creators related to Mayu's target market, for sales, but more importantly, for social proof - and growth. PODCASTS and creative collaborations. I created virtual (authentic and warm) relationships with people to have mutual interest in Mayu's (fascinating!) worlds of knowledge (water, sustainability, Bio-mimicry and other core values)I wrote a few comprehensive blog posts. On the one hand - to "suck" from the founder's in-depth knowledge of water. On the other hand - to identify and address users and potential users' concerns / conversion barriers. And to combine these 2 wings. EMAIL marketingCUSTOMERS SUCCES department. Rebuilt and reshaped it. The foundations were there, but far from good enough. That was an end to end project I led, including recruiting a Customer Success Manager from the states and onboarding him.

Plants, like people, first need to be seen in order to thrive. The story in a nutshell: First I fell madly in love with house plants. Then I founded this incredible COMMUNITY of plant enthusiasts from all around Israel, as well as my professional blog. That thought me a lot about community leadership, providing value and maintaining engagement. And above all, gave me the opportunity to touch many lives and make them greener and more connected, hence happier.

Homrun's mission is to help Israeli entrepreneurs go to the North American market. My role was to keep 120 North American business leaders, our members, engaged, active, and involved.Homrun's business model is quite distinctive, and its members play a significant role in that. Because they are extremely busy people my strategy was to create an ongoing emotional-based bonds, with Homrun's activities and growth. For this purpose, I've constructed an internal jargon, based both on their Jewish heritage and love for Israel. I was in charge of all content creation, onboarding, and retention

Being a DJ for 14 years has taught me so much about the art of listening, and being at service.Music is biggest magic of all.

Content is Queen. When done right - it touches. And impact.

What a ride. What a team. The local version ofאנשים שבד״כ לא מרצים - גרסת פרדס חנה ג'אסר א-זרקאMe: Social media and content Managing, Exhibition Curation, and so much more. WE WERE SOLD OUT - Huge Success. And so much fun. https://www.facebook.com/events/374726992986933/