Experienced Senior Copywriter with a demonstrated history of working in the marketing and advertising industry. Skilled in Creative Concepts, Brand Architecture, Corporate Storytelling and Communication Advertising, Radio Advertising, Employer Branding, Digital Strategy, Script Writing and Taglines. Strong media and communication professional with a Bachelor focused in Economics, Anthropology, Rethoric from Uppsala University.Ten seconds that changed everything.A business-minded creative, copywriter and brand strategist wanting to understand and foresee the future and societal trends. Young at heart with a global citizenship in my pocket, I pride myself with retained and relentless curiosity to challenge myself and my trade. But also, the experience and wisdom of aggregate trials and tribulations. Well-travelled. Well spoken. Well read. With broad general knowledge and swift comprehension, I get things done, make myself heard and understood. I know the ropes in organizations and possess the social and intellectual skills to motivate and get people onboard.From over 25 years of copywriting, advertising, PR, corporate storytelling and strategic brand building it is hard to pick the cherries. I’ve done projects ranging from Banking & Finance to Life Science, Mining to Automotive to Energy. From Corporate Strategic Communication to FMCG. Ball bearings to booze. Horse insurances to Hydraulic valves. Public Limited’s to start-ups. IPO’s to USP’s. Traditional advertising to digital. B2C to B2B. Banners to film scripts. Brand platforms to mission statements and Employer Branding. Collaborating with creative counterparts, production agencies and internal/external stakeholders to build attention, awareness and change through multi-channel campaigns and communities. Nationally and internationally. I embrace the importance of accountability, results and hard work. Where pride and ambassadorship are critical components in earning trust and future revenue. I believe in inclusion, communication and team building. In seeing the big picture, but not forgetting the devil that lives in the details. Free speech, but not necessarily consensus. I am a team player, a dedicated craftsman and strong listener who believes in open agile agendas and firm decision-making. Having lived through and adopted the digital paradigm since its birth, gives me a seniority and respect that is earned through knowledge and experience. And, of course, decency and compassion. My belief is that I could be of good use creatively but also in driving business forward.