Mikael Gustafsson

Mikael Gustafsson Email and Phone Number

Head of Marketing Sports Betting på AB Trav och Galopp ( ATG ) @ AB Trav och Galopp ( ATG )
stockholm, stockholm, sweden
Mikael Gustafsson's Location
Stockholm County, Sweden, Sweden
Mikael Gustafsson's Contact Details

Mikael Gustafsson personal email

About Mikael Gustafsson

I’m a team player with great collaborative and communicative skills with more than 15 years experience working with Sales & Marketing, both strategic and tactical. You will find me goal oriented and structured with great analytical skills and a strong drive for execution.

Mikael Gustafsson's Current Company Details
AB Trav och Galopp ( ATG )

Ab Trav Och Galopp ( Atg )

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Head of Marketing Sports Betting på AB Trav och Galopp ( ATG )
stockholm, stockholm, sweden
Website:
atg.se
Employees:
410
Mikael Gustafsson Work Experience Details
  • Ab Trav Och Galopp ( Atg )
    Head Of Marketing Sports Betting
    Ab Trav Och Galopp ( Atg ) Apr 2020 - Present
    Stockholm, Sverige
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  • Puls & Träning Gröndal
    Ceo / Franchise Owner
    Puls & Träning Gröndal Aug 2016 - Mar 2024
    Stockholm, Sverige
  • Readly
    Head Of Growth Se/Nl & Head Of Marketing (Consultant)
    Readly Jan 2020 - Apr 2020
    Develop and execute strategic plans to achieve business KPIs, collaborating with Readly stakeholders and external partners. Heading the global brand & marketing activities, ensuring brand alignment, creative hight and efficient marketing in order to reach our goals of branding and conversion. Campaign planning and management of 360 creative and media.
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  • Tele2
    Brand Manager (Consultant)
    Tele2 Dec 2018 - Oct 2019
    Kista
    Strategic lead for the Tele2 brand on the Swedish consumer market, creating sustainable long term business growth. Working with cross-functional teams to align strategy for a wide range of products and offerings with brand purpose, positioning and communications. Driving strategic actions, working with creative agencies and Inhouse production department to execute activations (advertising, pr, events, media).
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  • Puls & Träning
    Sales & Marketing Manager, Finland (Consultant)
    Puls & Träning Sep 2018 - Jun 2019
    Helsinki Area, Finland
    Responsible for developing the business- and marketing strategy and implementing a way of working with daily sales focus and clear sales target for the Finnish market.
  • Puls & Träning
    Sales & Marketing Manager, Sweden (Consultant)
    Puls & Träning Mar 2017 - Aug 2018
    Stockholm, Sverige
    Senior Marketing Manager to Puls & Träning within Sales and Marketing. Including being part of developing the brand plattform, create a digital presence, strategies for marketing campaigns and optimizing sales in everything we do.
  • Urban Deli
    Senior Project Manager (Consultant)
    Urban Deli Jun 2018 - Dec 2018
    Stockholm, Sverige
    An assignment within the Urban Deli shops and Urban Deli restaurants that aims to ensure that employees know how to act in different crisis situations, where my responsibility is to develop and conceptualise the information.
  • Assemblin (Nya Södertälje Sjukhus)
    Senior Project Manager (Consultant)
    Assemblin (Nya Södertälje Sjukhus) Jun 2017 - Nov 2017
    Södertälje, Sverige
    Main responsible for all the electrical contract work during the completion of the New Södertälje Hospital. A 100+ MSEK project with a project group consisting of 6 persons and up to 35 electricians and about 20 sub contractors.
  • Teliasonera
    Planner Marketing Communication Strategy
    Teliasonera Mar 2014 - Jul 2016
    Farsta
    Main responsibility for market communication strategies and implementations within Swedish market. Strategic planning of marketing initiative to achieve long term Brand- and Business KPI's. Analysis and actions to maximize the effect of communication. Strategic advisor to managers across the organization.
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  • Teliasonera
    Marketing Manager
    Teliasonera Mar 2003 - Feb 2014
    Stockholm
    As Marketing Manager I was responsible for delivering integrated marketing communications for the Swedish market, which encompass all marketing disciplines, aiming to create a coherent, 360 degree communication. Work included strategy and execution to achieve planned goals and KPIs for both consumer and business. The role also required managing multiple external agencies like advertising, PR and media etc.
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  • Teliasonera
    Manager Strategic Marketing (Acting)
    Teliasonera Dec 2010 - Sep 2011
    Stockholm, Sverige
    Responsible for strategic brand and market communications for Sweden. Work included drafting marketing plans for both consumer and business segments and identifying brand- and customer insights. Other responsibilities was analyzing and developing work processes for the marketing department.
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  • Teliasonera
    Manager Market Communication (Acting)
    Teliasonera Feb 2010 - Nov 2010
    Stockholm, Sverige
    Managing a team of 12 people. Responsible for marketing budget, advertising concepts, development and implementation of marketing strategies.
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  • Teliasonera
    Manager Event & Sponsring, Sme & Soho (Acting)
    Teliasonera Oct 2004 - Jul 2005
    Nacka Strand
    Managing a team of 6 people. Responsible for budget, concepts, development and implementation of event & sponsrings strategies for the business segment.
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  • Teliasonera
    Business Developer
    Teliasonera Mar 2002 - Sep 2003
    Nacka Strand
    Business developer of mobile data for both Consumer & Business. Including the launch of GPRS and 3G.
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  • Teliasonera
    Key Account Manager
    Teliasonera Apr 2000 - Feb 2002
    Nacka Strand
    Key Account Manager for small and midsize businesses.
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Mikael Gustafsson Skills

Public Relations Mobile Devices B2b Digital Marketing Marketing Management Marketing Communications Marketing Strategy Mobile Communications Business Strategy Digital Strategy Online Advertising Mobile Marketing Integrated Marketing Online Marketing Digital Media Product Marketing Strategi Ledning Projektledning Retail Medieplanering Lagledarskap Sociala Medier Produkthantering Annonser Telekommunikation E Handel Sponsring Direktannonsering Crm Ledarskap Strategiska Partnerskap Produktutveckling Strategisk Planering Kunderfarenhet Strategisk Kommunikation

Mikael Gustafsson Education Details

Frequently Asked Questions about Mikael Gustafsson

What company does Mikael Gustafsson work for?

Mikael Gustafsson works for Ab Trav Och Galopp ( Atg )

What is Mikael Gustafsson's role at the current company?

Mikael Gustafsson's current role is Head of Marketing Sports Betting på AB Trav och Galopp ( ATG ).

What is Mikael Gustafsson's email address?

Mikael Gustafsson's email address is mi****@****era.com

What schools did Mikael Gustafsson attend?

Mikael Gustafsson attended Berghs School Of Communication, Mercuri International.

What skills is Mikael Gustafsson known for?

Mikael Gustafsson has skills like Public Relations, Mobile Devices, B2b, Digital Marketing, Marketing Management, Marketing Communications, Marketing Strategy, Mobile Communications, Business Strategy, Digital Strategy, Online Advertising, Mobile Marketing.

Who are Mikael Gustafsson's colleagues?

Mikael Gustafsson's colleagues are Christina Hörner-Larson, Elin Magnsjö, Sara Rosenback, Eva Mclaren, Björn Haglund, Peter Wattjersson, Pontus Hesterman.

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