Responsible for customer communication strategy and communication plan in all channels for OR Solutions according to the customer journey Responsible for defining and deploying the digital communication strategy and roadmap Project management of global marketing communication campaigns in order to support business area objectives and to strengthen Mölnlycke and key brands. Identify global market trends within marketing communications or working methods and come up with ideas on how these could be applied in order for the business area to develop. Brand strategy and OR Solutions value proposition ownership and communication Support local markets in implementing communication projects. Responsible for customer journey incl omnichannel/digital

Gillblads is a high end fashion retailer with on‑line store and physical store in Gothenburg,Sweden. I have run the business for 10 years with about 15 employees and a average turn‑overof 2,2 million USD. Working with strategic and operative management including marketing/sales, purchasing/sourcing, accounting/finance. Competing with increased global on‑line competition via very competent personal service, instore environment of international top‑class, frequent relevant events and of course a unique brand mix. Thus the company is under decommissioning. This has also been a learning experience for me how to struggle with less sales and cutting costs at the same time as investing in a better physical concept and creating a better customer experience. This has also improved my skills as a leader and how to motivate staff during hard times.-Full profit & loss responsibility-Manager and responsible for 12 head staff-Purchasing/Sourcing with negotiations, overall responsible-Responsible for agreements with suppliers and procurement of all company services-Did cut overhead cost with 35% within 2,5 years-Built up on‑line shop and developed strategy-Overall business strategy and vision responsible-Planning and budget responsible for marketing and sales-Started corporate sales and created concept-Global contacts with international luxury brands creating mutual business

Tiger of Sweden is a high end fashion brand with a yearly turnover of 200 milion USD. I started a franchise business from scratch and within one year it was profitable. The company made a yearly turnover of 1,5 million USD and had a profit margin of around 20% (business standard was around 6%). I had 6 employees. The key to success was of course hard work from the team with a high level of personal service, which created a core of loyal customers who also referred new clients to the store. This in combination with high frequency of in‑store events and co‑labs with other relevant brands also built the success. Another important part was the corporate sales that was made by outreach business work. And finally optimized purchase process ensured high level of sales through and low volume that went on seasonal sale. After 7 years I sold it to the mother company. I worked with sales, marketing, accounting, staff etc.-Full profit & loss responsibility-Manager and responsible for 6 head staff-Negotiating the franchise agreement in best possible favour-Setting up the structure of the business and the store-Established presence at local market via multiple channels of communication-Making the business profitable and high performing within 12 months due to hard team work and cost consciousness-Create co‑labs and events with other relevant brands-Conceptualize corporate sales and making it a part of everyday sales

Nobel Biocare is a world leader in the field of innovative implant based dental restorations. The goal is to empower dental professionals to give quality of life back to their patients. I worked as a global marketing communications manager with responsibility for B2B and B2C marketing via on line and off line media, events and PR. I had a team with 3 specialists working for me to execute and plan the different activities. For the events I worked with our subsidiaries (39 in total around the world) and put together multinational task forces to execute the PR and communications part of the global events.-Global contacts with colleagues at subsidiaries and media all over the world-Responsible for negotiating media spending and agreements worldwide for product and image advertising B2B-Support function and advisor to the subsidiaries considering B2C advertising and production for local markets-Responsible for negotiating agreements with celebrity testimonials for global use inmarketing-Responsible for creating marketing content for multiple channels-Responsible for the roll out of product launches in B2B media channels-Working with multicultural and cross functional teams to plan, execute and follow up the-PR and Communications activities in conjunction with congresses and events-Manager and responsible for 3 specialists

Imperiet had 15‑20 accounts mostly within consumer brands and a yearly turnover of 2,2million USD with around 11 employees. I was partner and project manager for key accountssuch as SMART cars, Orange telecom, Unilever consumer goods etc. I worked as responsiblemanager for several accounts with closing business agreements, developing the clientrelations. Responsible for strategy and brand compliance for each project, securing timelinesand quality level of creative work and leading the team. I also did a lot of new business workthrough networking, pinpointing ideal customers for the agency, pitching etc.-Responsible for client agreements and maintenance-Driving client projects maximizing revenue and client satisfaction-Working with media agencies, production companies and other specialists on behalf of the clients-Responsible for strategy and brand compliance for each project-Securing timelines and quality level of creative work-Creating closer relations with clients and thus increase volume of work-Identifying and structure new business opportunities

Stimorol is Northern Europe’s market‑leading chewing gum brand and has a over 70 year oldhistory. I worked as brand manager for Stimorol in Sweden with a yearly budget of 30 millionUSD. The marketing mix was TV, Outdoor, Radio, On‑line, Events etc. Creating, adapting andimplementing campaigns on the Swedish market to drive knowledge and sales.-Adapt and execute all B2C campaigns on the Swedish market-Creating an innovative and effective media plan to reach the KPI’s that where set for the brand-Finding and establishing work relations with relevant marketing experts/ companies to execute the local marketing plan with relevant activities-Budget and planning responsible for 30 million USD-Supply the sales force with high quality content and tools to facilitate sales and presentations

Internship at Volvo Cars retail dealer in Paris, working with assisting accountant in daily workand functioning as interpreter between Paris office and HQ in Gothenburg.-Assisting the French CEO with interpreting conference calls between HQ and local French office-Assisting accountant deparment with controlling and checking the daily flow of cashier reports