Opticom Group offers global research, consulting and communication. Our mission is to help our clients make better business decisions by transforming data and knowledge into strategic advice and efficient communication. Since our foundation in 1987, Opticom has become a leading global consulting and research specialist, working with more than 30 nationalities and active in more than 120 countries. Our experts are unrivalled at what they do, offering in-depth market research to help clients prosper; from building a successful communication strategy to evaluating customer satisfaction, testing new products or service concepts, or becoming a thought leader. We specialise in analysing feedback from stakeholders in complex value chains to make our clients more competitive and successful. Our team of experienced professionals understand both qualitative and quantitative data, brought to life by our analytical and presentation skills. Simply put, we transform raw data into the power to guide your organization into making better decisions. Regardless of geographical scope of the project, we operate with our own organization of multi-cultural co-workers. Testimonials from our clients confirm that our engagements often result in considerable cost savings, increased sales and / or improved margins, in addition to better insights.