Mikaela Eigelsreiter Email & Phone Number

Supporting businesses on Microsoft Advertising. We help you get the most out of Microsoft advertising, guiding, importing and implementing the latest features available. I have supported +500 accounts on Microsoft advertising, to secure the best setup for Microsoft as well as helping to launch new accounts on the platform. Microsoft search advertising should always be included in your search strategy.

MET performance is a consultant company, offering my own expertise:• Digital expertise planning, buying and optimize, search advertising, display advertising, native advertising and programmatic media buying. • Performance marketing, leveraging results from all digital media channels. Web traffic, app installs, e-com, everything that can be measured. • Platform expertise: Google tag manager, Microsoft search Ads, Google search ads, Twitter ads, native display advertising, content display, programmatic media buying, Amazon marketplace and more. I have 13 years of experience of performance marketing, leading and developing partner businesses as well as a proven scaling business record.Book a workshop, media strategy planning, hands on optimization or feel free to request your needs.Within my consultancy business im also Sales Director at Rankona Mazon.

Värnamo, Se

At Rankona Mazon, my responsibility is to identify companies to support in their journey to enter Amazon Marketplace or to do better on Amazon. If you have a physical product to sell, it can be sold on Amazon, feel free to reach out for a call and discuss what it could mean for you and your company. Also, if you already sell on Amazon but are struggling to increase sales or other issues. Amazon is a door opener to scale in multiple markets with a much smaller investment then to enter the market outside Amazon. Reach out if you want to talk about Amazon, if you are curious to know more, or if you need help to figure out the complex Amazon world or if you want us to create your perfect listing. Rankona Mazon is a fullservice agency with experts within all departments connected to Amazon Marketplace.

Stockholm, Se

In my position as Sales Manager at Azerion Sweden I was managing our external partnership with Microsoft search ads and Yahoo in the Nordics. We helped advertisers understand the ease of scaling search volumes with Microsoft search ads globally as well as increase the quality and performance of search ads.Guiding, supporting and scaling together with happy clients was the best reward of all. Internally at Azerion, I worked a lot with business development to bridge between countries, teams and products, match with clients and complete the Azerion eco system. Everything from, search, native, display, programmatic, DSP, video, gaming, apps and teams across Europe. With knowledge within the company from the 12 years I was able to identify new business opportunities within Azerion that secured and generated new revenue streams. Responsibilities:• Managing sales and account management team working with direct clients and agencies.• Prospecting and managing existing client relations• Budget, reporting to upper tier• Educations and trainings, internal and external• Managing my own book of business• Business developmentSelected achievements:• Helped approx. 500 clients to leverage Microsoft search advertising successfully• In 5 years scaled a business from 0 to 13M € annually • Year 3, nominated in Partner awards, reason: fastest growing partner in EU• Successfully implemented automation and managed to keep the staffing down to 3 employees, 4 last 6 months, hence the revenue• Been through 4 big merges of companies as well as 6 months layoffs during covid

Stockholm, Se

(Sellbranch acquired by Azerion)During this time I was working with Twitter and Yahoo Gemini in the Nordics, my clients were mainly Nordic companies that aim to grow their Social media or Online marketing business globally but also in local markets and in Europe.My daily work was to make sure to deliver the best performing campaigns to my clients and maintain a long-lasting relationship. Yahoo Gemini (Native), we see great success in online marketing campaigns with a user acquisition goal through app campaigns, mobile and desktop. My clients tend to be more performance oriented as the platform are native and suits well for this. We use our PPC platform (Gemini) to achieve the best campaign results.Twitter, we guide Nordic based clients to success on the platform, reaching their engagement, traffic, video views, conversation goal with the right tools, targeting, products and strategic plan. Own the conversation whether its #blockchain #IOT #hungry #MWC #Milk, the conversation is there, are you?

Stockholm, Se

Sellbranch delivered a full service product to publishers for Programmatic buying with leading technology.As Head of Programmatic sales, my responsibility was to make sure agencies and clients was full aware of the inventory Sellbranch provides through our SSP with more then 200 publishers connected from the Nordics.• Setting up deal IDs and private deals to our agencies/clients, matched targeting and sites for each one of them to provide highest relevant data and sitelist for each client• Increased revenue to our Nordic publishers• Developed and created new revenue streams and products together with clients & publishers, formats, targetig categories etc

Stockholm, Se

As a saleshouse we represented multiple publishers and offered their unique audience agencies and clients. Spray.se, Passagen.se with an older audience, Happypancake.se with a younger audience, Spilgames , the kids audience, and Yahoo.se with the broad audience. My main focus was premium placements and big formats that created a lot of impact and performance. When some of the publisher moved to be 100% programmatic through Sellbranch I changed my focus to the younger audience with Spilgames, Admeen and Poki & started to work more with Yahoo and the new Native product by then, Gemini. We partnered up with Leadmill, a Danish app company and I started to run more APP campaigns where I saw a lot potential. Some of my bigger clients during this period: Zalando, LEGO, Disney, Cartoon Network, Nickelodeon, Nelly.com, Members.com, Ellos and a many moreNovember 2014Sellbranch became Twitter official partner in the Nordics. I helped clients and agencies with sponsored activities on Twitter. I educated them on how to use Twitter as a communication platform, what sponsored products they should use in order to reach their objectives and helped them create their target audience as it quite unique on Twitter. Educated agencies and PR agencies of how to use and include Twitter from creative stage. Onboarded clients like Ericsson, Telia, Mc Donalds, NCC and many more

POSH magazine and Posh24.se was/are a printed and digital version of gossip and celebrities. I was responsible for the advertisement in the magazine and online and I was hired to get the magazine to the market again after 1,5 year off market. The first magazine was out 1,5 month later. • Together with then chief of editor, we planned the content strategy for the magazine and how we could find opportunities for editorials and products. • We release a magazine each month where deadlines were important to keep.• Developed the advertising possibilities on posh24.se• To be more attractive in a tuff business we started to make events for our readers where we gave our advertisers the opportunity to be more exposed and talk to the clients. Everything from cinemas, after works, release parties, inviting artist’s and more.• A big part of the job was prospecting and build relationships with you clients. • I did everything from, print advertising, online advertising, event planning, logistics, sponsorships and managing 3 account managers.

Se

Conventus Media house create and distribute branch magazines as in construction, interior, infrastructure and more for the professional industry. I worked with the construction magazine where we chose specific projects and every project was unique. The challenge was to make each article as big as possible together with the companies building this project. We offered ads and publicity next to the article in the magazine. A key was to build relationship with the clients as they showed up in more then one project. My last year with the company I developed and created city annexes that was my own project and distributed together with the main magazine.

SBS radio is the leading radio station in the nation with brands like Mix Megapol, Rockklassiker and NRJ. My position at SBS radio were as Junior account manager and my job was to sell airtime (radio advertising). In this positing I for the first time learned:Prospecting, book meetings, prepare presentations, take the meeting, understand the clients need and most of all build a relationship with the client and close the deal.

Ky, Business Management

Ky, Mediasales