Mikaela Nelson Email & Phone Number

Boston, Massachusetts, United States

Boston, Ma, Us

Needham, Ma, Us

Boston, Ma, Us

Framingham, Ma, Us

• Influence and produce effective online promotions featured on Staples.com homepage and digital platforms.• Manage prioritization of Staples.com Marketing “Message Map” based on incremental financials and market research data.• Ensure accurate data input in Enterprise Promo Platform database so that proper creative, coupons, disclaimers, and inventory management are established before publishing customer facing promotional offers. • Conduct bi-weekly meetings with merchandising divisions and collaborate with cross functional teams to ensure on time and seamless execution of promotions.• Analyze data on competitive pricing and SKU elasticity to create and resource opportunities for segmented promotions that deliver improved sales and margin results.

Framingham, Ma, Us

• Serve as a liaison with both internal and external partners to execute Staples MyIncentives SPIFFs that drive sales and influence seller behavior in accordance with Commercial Plan and merchandising strategy.• Responsible for spearheading biweekly meetings with 3rd party vendor to set up performance reporting and create infrastructure that utilized Staples data to determine eligible sales for incentive payouts.• Improved efficiency of MyIncentives program by refining workflow process that collates information needed to launch incentive and consolidated platform content.• Collaborate with multiple business units such as business intelligence, sales operations, accounting and payroll, for resourcing and efficient execution of sales, SPIFFs, and resolve user escalations.• Partnered with merchandising leadership to create, launch, and facilitate monthly regional sales reporting for top strategic vendors in Vendor Partnership Program.• Remodeled VPP portal configuration to streamline user experience prior to vendor launch and prioritized fundamental improvements that stayed within budget.• Support the training of colleagues on monthly vendor reporting and MyIncentives operations.

Dallas, Texas, Us

• Managed weekly product receipts and purchase order logs to assist with order management for on-time delivery while maintaining Open to Buy budgets.• Created and analyzed weekly sales reports for upper management on top sales performers, opportunities and trending items to inform carryover and promotional decisions.• Assisted with monthly receipt forecasting and financial planning to ensure proper inventory levels in achieving sales and gross margin plans.• Collaborated with 45 Department Managers and Brand Partner Account Executives regularly regarding inventory, competitive landscape, and evolving customer demands.• Managed the SKU selection, allocation, forecasting, and maintenance for the newly implemented replenishment system to achieve and sustain high A/B SKU service levels.• Led and analyzed seasonal division wide SKU-unit-dollar analytical recap for senior management quantifying the position of fashion buys in terms of classification, heel height, and trends.• Selected among peers to participate in a development class focused on learning the financial tools for becoming a Senior Merchandise Planner.• Served as liaison between advertising team and brand partner for catalogue and editorial content. • Acted as a mentor for the incoming summer internship class regarding professional development.

Dallas, Texas, Us

• Completed an intensive ten-week training program integrating analytical skills, systems training, and theoretical approaches to conducting a business in a buying office for national chain of luxury department stores.

Villanova, Pa, Us

• Coordinated front desk activities for centralized career center of private Catholic research university in the Philadelphia region. • Assisted in marketing of Career Center events including signage, employer packets, program book, and communication via various public relations tools • Published job opportunities for students using Experience and Handshake tools

Dallas, Texas, Us

• Designed purchase look books from seasonal shows for buyer use when selecting merchandise. • Oversaw and executed inventory and shipment for regional in-store trunk shows.• Managed a group project of 14 to run millennial generation project focusing on a self-service and future store experience and presented findings to senior management.

Framingham, Massachusetts, Us

• Coordinated and executed special event activations within company territories, which included grand openings at retail locations, Live Nation concerts, and community events for national oil and fuel company.• Promoted Power Points, the new Gulf Oil brand rewards program at events via contests and raffles.• Increased the @GowithGulf Instagram follower count by 34% while managing the account. • Provided event feedback through daily, weekly, and final recap reports to the marketing manager.• Conducted a presentation for executives of Gulf regarding successful efforts and results.

Avon, In, Us

• Managed the attendance for over fifty students and engaged in team building activities.• Coordinated with parents changing dismissal and bus schedules.

St Louis, Mo, Us

• Represented the brand name food chain using high quality service. • Gained excellent customer service skills in a fast-paced restaurant atmosphere.• Operated restaurant technology programs on the register while taking customer orders.

Bachelor'S Degree, Marketing/Marketing Management, International Business

International Marketing

High School Diploma, General Education