Mikaela Spooner Email & Phone Number

•Lead the development and execution of a comprehensive lifecycle trigger strategy that included customer enrollment, retention, and win back touchpoints for a new product that focused on customer enrollment and education. • Partnered with data architects and marketing teams to understand data needs to build personalized and dynamic customer touchpoints within Salesforce Marketing Cloud. •Orchestrated user acceptance testing for more than 80 end-to-end customer user stories, verifying technical functionality, and optimizing the customer experience, which enabled the product to move into a piloting phase. •Developed an omni-channel marketing content calendar that focused on fostering customer engagement and seamlessly incorporated the brand's core values.•Played a pivotal role in shaping the product’s key performance indicators (KPIs), with a specific emphasis on lifecycle journeys, which resulted in comprehensive dashboards and monthly reporting. •Collaborated with Market Research teams to develop 3 customer surveys that gathered qualitative insights that informed the direction of the product development and educational materials.

Saskatoon, Saskatchewan, Canada

•Collaborated with subject matter experts on 10 ideal state journey maps to identify the scope and technical requirements for public launch of a new product. •Drafted a comprehensive business requirements document that precisely outlined project objectives, scope, and functional specifications, ensuring alignment with organizational goals and stakeholder expectations. •Problem solved with technical teams as the subject mater expert for the business to bring the product requirements to fruition. •Conducted thorough competitive analysis within the loyalty marketing sector, summarized findings into comprehensive presentations tailored for senior leadership.•Created a work breakdown structure in MS Project for 10 business streams to help align the tasks, timeline, and budget.

•Executed annual marketing plans for 4 cross-commodity teams to achieve the goals and objectives that align with the company’s overall vision. •Performed daily accounting tasks on a $3M co-promotional budget to ensure vendor dollars are being spent effectively and responsibly. •Completed weekly reporting of email campaign analytics to understand the success and areas of improvement for each communication. •Grew the company twitter account by 15% over the past two years and continue to see a steady increase.• Worked on 3 campaigns each year that encompass both digital and print strategies to promote initiatives to both new and existing customers.•Created 4 marketing briefs each quarter to help develop content for three magazines and one catalogue that reached 200,000 customers across Western Canada.

Saskatchewan, Canada

•Pulled and organized 2 daily reports that painted a holistic view of the sales activity for over 1000 SKUs.•Built relationships with 20 vendors to plan marketing initiatives including articles, flyers and social media that benefitted both parties.•Teamed up with managers to private label over 50 seasonal SKUs to increase the offering and brand recognition with customers.

Saskatoon, Saskatchewan, Canada

•Leveraged social media software Sprinklr to efficiently engage with customers globally. •Participated in the company’s brand training to ensure strict brand standards were followed while communicating with customers virtually. •Worked cohesively with a remote team of 15 individuals across North America to ensure an online experience was delivered to customers.•Swiftly and successfully resolved conflicts resulting in strong customer satisfaction.

Saskatoon