Mikaela Bowler Email & Phone Number

Belchertown, Ma, Us

South Deerfield, Massachusetts, United States

• HomeFront Strong• Iron-Lift LLC

Belchertown, Massachusetts, United States

Amherst, Massachusetts, United States

Paperbark is an environmentalist graduate student-run magazine at UMass Amherst. I was honored to join the Paperbark team for the fall 2021 semester as one of three undergraduate graphic designers! My responsibilities included:• Guiding the magazine's visual rebrand• Maintaining communication with the Managing Editor & Poetry Lead• Managing the magazine's master InDesign document• Ensuring that files were organized and properly prepared for print

Amherst, Ma

I spent three years working for the Marketing & Communications Department. My role was to create and curate content for the official Isenberg social media feeds on Instagram, Twitter, Facebook, and LinkedIn. I consistently used Adobe (Ai, Ps, Ae, Id, & Pr) for design work and video editing. Aside from managing our social media, I had the opportunity to act as Isenberg's photographer for small events, create branding for major annual events, and design digital & print collateral (ad placements, banners, merch, event programs, etc).I started the Isenberg Club Series — I pitched, filmed, and edited the series myself. Although the series was cut short by our abrupt departure from campus in spring '20, the production experience was extremely valuable to me! Later, I also assisted in the production of the Faculty Fridays series (graphics and editing).

Amherst, Massachusetts, United States

• Develop Squarespace website further; ensure accessibility of information about club• Optimize Mailchimp for internal ease of use; improve user data management; and revamp visual content• Produce merchandise (limited due to COVID) and materials such as our Membership Packet or Style Guide• Conduct Marketing Committee meetings (40 members) and manage Spotify Subcommittee (13 members)

Amherst, Ma

• Designed shirts for the fall semester & launched a Redbubble shop in spring.• Worked on development of our club Spotify.• Hosted "Femininity in Business" general body meeting.• Learned basics of HTML, Javascript, and Googlescript to modify website.• Updated style guide and assets as needed in alignment with new Isenberg brand.

Amherst, Ma

• Spearheaded the creation and implementation of new Style Guide in order to create a stronger visual brand.• Organized fall sweatshirt sale (56 units sold, $122 raised for Women for Women International) and spring sticker sale.• Overhauled the look and feel of our website and added new features which considerably increased traffic.• Conducted two Adobe Illustrator workshops.• Contributed to social media feeds, co-hosted marketing committee meetings, and co-hosted general body meeting on personal brand.

Florence, Ma

I designed a four-month marketing campaign for FNO 2019 on both Instagram and Facebook. I also worked with the planning committee and involved artists to develop articles and content for the website. Now, I am doing the same for FNO 2020, with the additional privilege of participating in Audience Lab (by ArtsBoston). Audience Lab is a diversity and inclusion effort for art festivals across Massachusetts; it involves collaborative planning, workshops on relevant topics, and a grant to advertise on Facebook in alignment with our goals.

Hadley, Ma

Bachelor Of Arts - Ba, Women, Gender, & Sexuality Studies

Bachelor Of Business Administration, Marketing

Activities and Societies: Isenberg Women in Business, Isenberg Marketing Club

Commonwealth Honors College