Mikaela Bowler Email & Phone Number

Belchertown, MA, US

South Deerfield, Massachusetts, United States

• HomeFront Strong
• Iron-Lift LLC

Belchertown, Massachusetts, United States

Amherst, Massachusetts, United States

• Paperbark is an environmentalist graduate student-run magazine at UMass Amherst. I was honored to join the Paperbark team for the fall 2021 semester as one of three undergraduate graphic designers! My responsibilities.
• Guiding the magazine's visual rebrand
• Maintaining communication with the Managing Editor & Poetry Lead
• Managing the magazine's master InDesign document
• Ensuring that files were organized and properly prepared for print

Amherst, MA

I spent three years working for the Marketing & Communications Department. My role was to create and curate content for the official Isenberg social media feeds on Instagram, Twitter, Facebook, and LinkedIn. I consistently used Adobe (Ai, Ps, Ae, Id, & Pr) for design work and video editing. Aside from managing our social media, I had the opportunity to act.

Amherst, Massachusetts, United States

• Develop Squarespace website further; ensure accessibility of information about club
• Optimize Mailchimp for internal ease of use; improve user data management; and revamp visual content
• Produce merchandise (limited due to COVID) and materials such as our Membership Packet or Style Guide
• Conduct Marketing Committee meetings (40 members) and manage Spotify Subcommittee (13 members)

Amherst, MA

• Designed shirts for the fall semester & launched a Redbubble shop in spring.
• Worked on development of our club Spotify.
• Hosted "Femininity in Business" general body meeting.
• Learned basics of HTML, Javascript, and Googlescript to modify website.
• Updated style guide and assets as needed in alignment with new Isenberg brand.

Amherst, MA

• Spearheaded the creation and implementation of new Style Guide in order to create a stronger visual brand.
• Organized fall sweatshirt sale (56 units sold, $122 raised for Women for Women International) and spring sticker sale.
• Overhauled the look and feel of our website and added new features which considerably increased traffic.
• Conducted two Adobe Illustrator workshops.
• Contributed to social media feeds, co-hosted marketing committee meetings, and co-hosted general body meeting on personal brand.

Florence, MA

I designed a four-month marketing campaign for FNO 2019 on both Instagram and Facebook. I also worked with the planning committee and involved artists to develop articles and content for the website. Now, I am doing the same for FNO 2020, with the additional privilege of participating in Audience Lab (by ArtsBoston). Audience Lab is a diversity and.

Hadley, MA

Bachelor Of Arts - Ba, Women, Gender, & Sexuality Studies

Bachelor Of Business Administration, Marketing

Activities and Societies: Isenberg Women in Business, Isenberg Marketing Club

Commonwealth Honors College