Mikaela Maxwell, Mba (She/ Her/ Hers) Email and Phone Number
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Hello I am Mikaela! A 12 year + multidisciplinary professional with experience in ✨Consumer and Global Marketing✨Brand Management (Brand Building + Strategy)✨Product Development✨Creative Direction✨Retail expertise across beauty + lifestyle + fashion + hospitality + general business categories.With a blend of equal parts left brain + right brain thinking (bridging the gap between art & commerce) I am able to strategize, develop, and bring to life visually disruptive & inspiring brands, award-winning products, and experiences that ultimately drive growth, develop communities, and exceed consumer expectations. Let's create together to build the brands and businesses of the future!Available for connecting, consulting, and collaborating!Get in touch// HelloIamMikaela@gmail.comInterests// Brand Marketing/ Product Marketing/ Social Good/ Brand Development/ Storytelling/ Business Development/ Startups/ Communications/Brand Messaging/ Brand Strategy/ Digital Marketing/ Client Relationship Management /Design Thinking /User Experience/ Product Development/ Presentation Design/ Visual Merchandising/ Copywriting/ Packaging Design/ Entrepreneurship/ Environments/Interior Design/ Art Direction/ Industrial Design/ Startups/ Emerging Technologies / Human-centered Design/ Advertising/ Sustainablility/ Cultural Trends & Insights/ Consumer Behavior/ Organizational Management/ People Development/ Go-To Market Strategy / E-commerce/ Organization Management/ Community Building
Andsome
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Brand Marketing And Product Development ConsultantAndsome Aug 2019 - PresentBrand Management + Marketing + Business Strategy + Product Development Consultant for established and emerging brands.
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Brand Marketing / Interior Design Advisor + InvestorTiny Village Colombia S.A.S. Jul 2019 - Present -
Director Of Product DevelopmentBeauty By Imagination (Bbi) Jul 2022 - Feb 2023Commack, Ny; New York, Ny; Atlanta, Ga, UsOuidad, Twist by Ouidad, Curls, Bioionic, + New Brand Programs -
Director Of Product, Experience & InnovationRadswan Jan 2020 - Mar 2021New York, UsVenture funded DTC brand www.Radswan.com -
Global Brand Marketing And Product Development Manager (Blue Sky Innovation Team)Maesa Aug 2017 - Jan 2020New York, New York, UsLead Brand Manager (Marketing + Product Development): Target // TPH by TARAJI (Exclusive Multi-textured hair care line by Taraji P. Henson) Urban Outfitters// Ohii (Private Label Beauty: clean skin, hair, body, and color cosmetics)Sally Beauty// Plantactive Blend (Private Label: clean haircare collection)Concepting + Incubation & Pitching:Sephora// Together BeautyDollar General // Believe BeautyNew Business Development with various Domestic and International retail partners + DTC brands.Drove pitching, conceptualization, brand strategy, product development, and commercialization of new brands + products + and storytelling concepts across Hair, Skin, Body, and color cosmetics to answer consumer needs. -
Assistant Global Marketing And Product Development ManagerBatis Marketing Concepts Nov 2015 - Sep 2017Creator: Conceptualized visual merchandising displays for color cosmetics. Evaluated and developed content, packaging artwork, email copy/layout, marketing assets, and overall brand visuals.Product Developer: Spearheaded product development with domestic and international suppliers. Collaborated on packaging sourcing, formula creation + approvals, and consumer testing.Analyst: Analyzed pricing, COGS, monthly sell through, sell-in and revenue forecasting. Using sales data, identified adds/deletes of new products & shades. Product development budget, P&L and annual Marketing budget responsibilitiesMarketer: Developed 3-year strategic product development and marketing plan. Launched two new fragrances with Lane Bryant. Created marketing + content + web development plan to relaunch and reposition a celebrity hairstylist collection. 360 marketing support for new product launches.Copywriter: Composed creative briefs, PR briefs, product education documents, product naming, marketing presentations, product initiation / research & development forms, and product dossiers.Clients: Lane Bryant + Isabel & Ruben Toledo// Hot House Beauties (Fragrance collaboration)Lane Bryant // Shade collection (color cosmetics) Serge Normant// Serge Normant HaircareNew Business & Brand Development
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Community ManagerBoogie Sep 2016 - Dec 2016Remote, Us(SOCIAL MEDIA SPECIALIST FOR DIGITAL MARKETING AGENCY)Clients: Rookie Kids (Haddad Brands- Nike, Levis, Jordan, Converse Childrenswear)Tressle (Home Goods) -
Marketing ConsultantClinique Jun 2015 - Nov 2015New York, Ny, Us(FREELANCE: NORTH AMERICA MARKETING TEAM) -
Marketing ConsultantAnn Inc (Ann Taylor | Loft | Lou & Grey) Dec 2014 - May 2015New York, Ny, UsAnn Taylor Factory & LOFT Outlet Stores:(FREELANCE)• Drafted and deployed marketing communications to 250 + retail stores, respond to in-store signage inquiries, and coordinate sign library updates• Orchestrated the Mall marketing opportunities highlighting current offers and initiating event-based promotions to amplify brands and drive traffic to stores• Maintained quarterly marketing calendars and created coupons using InDesign• Conducted competitive landscaping/ trend evaluations and compiled data • Assisted Marketing Manager and Associate Marketing Manager with budget management, new store opening initiatives, marketing plan development and ad hoc administrative tasks. -
Trade Marketing ConsultantFresh Mar 2014 - Oct 2014New York, Ny, Us(FREELANCE)• Coordinated marketing projects for new campaigns and seasonal programs for Fresh retail stores and wholesale accounts. Maintained multi-channel marketing calendar in line with strategic objectives• Developed creative briefs/requests outlining scope of work, proofed deliverables, and routed approvals• Liaised with internal creative/visual merchandising teams and external partners to provide assets, marketing copy, gifts, samples, and brand marketing tools• Conducted competitive audits evaluating industry trends, digital /email activity, messaging, and visuals. • Aided Trade Marketing Manager and Senior Director of Marketing by reporting expenses, submitting invoices, sample closet management and preparing for meetings and market week presentations -
Account Associate- (Brand/Sales Coordinator)Haddad Brands Jun 2013 - Jan 2014New York, New York, Us• Communicated brand identity for Nike/Converse by promoting best brand expressions through visual merchandising/showroom maintenance, pulling looks for photo shoots and supporting VP of sales/Account Executives in sales/market meetings. • Provided a high level of Customer service to Converse buyers: weekly contact tracking/confirming orders, monitoring shipping, and providing assets•Created decks for executive team analyzing Sales history, available to sell, pricing and open orders• Developed pre-market master assortment boards/line sheets• Sample management: Coordinate photography, ordering, and approval processes -
Office ManagerThe Hon Company Oct 2012 - Mar 2013Muscatine, Ia, Us(FREELANCE)• Managed purchase of marketing materials, product samples, office supplies and consumables, processed invoices, maintained filing systems, and other administrative duties as needed• Coordinated showroom tours /meetings /lunches and provided a high level of customer service to all visiting the showroom• Liaised between vendors, customers and company/dealer representatives• Maintained Showroom condition: products and design elements -
Business Development ManagerAccounting Msa Llc. May 2012 - Sep 2012Alexandria, Va, Us• Identified new business opportunities by developing and implementing strategic business and marketing plans• Researched and conducted market/ competitor analysis and customer profiling• Conceptualized and managed creation and distribution of marketing/promotional collateral (Website content, brochure, direct mailers, business card design) -
SupervisorUniqlo Jul 2011 - Nov 2011Tokyo, Jp• Trained/managed 15+ cashiers/runners and participated in store opening. • Maintained Women’s Cash wrap/surrounding areas and provided a high level of customer service to guests by handling questions and complaints. • Presided over Cash wrap meetings -
Maison Martin Margiela Retail Coordinator InternStaff International Jun 2011 - Jun 2011Noventa Vicentina, It• Assisted Retail Coordinator with sample management, confirming product orders, compiling product line/style information and analyzing sales reports using excel.• Dressed models and organized samples during buying process -
Visual MerchandiserForever 21 Jan 2010 - May 2010Los Angeles, Ca, Us• Styled and dressed mannequins• Created visual displays• Maintained appearance of the merchandise within the shops all in compliance with visual standards set forth by the company -
Co-Founder | Creative And Marketing DirectorCash Advance Entertainment Llc Jan 2006 - 2010• Developed business/marketing plan and launched new company targeting college students• Supervised creative team to include graphic designers, film, photography and communications• Conceptualized and executed both for profit and non-profit events that reached 100-500+ people such as: Capture the flag, Cash Advance Beach Day, 'ICandy' Homecoming Cabaret, Black and White Affair, 'Euphoria', and the 'Alter Ego' Homecoming Cabaret
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Colorado State University Mind And Brain Program/National Science Foundation InternColorado State University Jun 2009 - Aug 2009Fort Collins, Co, Us• Conducted research• Compiled and analyzed data using Excel and other statistical software to unearth patterns and trends in behaviors• Presented research findings in research symposium -
Administrative Assistant InternJacobs Technology Mar 2009 - May 2009Dallas, Tx, UsClerical duties;HR - assisted with recruiting, vetted resumes - did initial screening for potential candidates, uploading resumes to internal system and creating applicant profiles. -
Administrative Assistant InternU.S. Department Of Energy 2007 - 2008Washington, Dc, UsAdministrative support in NNSA National Nuclear Security Administration/DOE HR; Project management trainee – determine best course of action and suggest solutions for presenting issues.
Mikaela Maxwell, Mba (She/ Her/ Hers) Skills
Mikaela Maxwell, Mba (She/ Her/ Hers) Education Details
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Hampton UniversityPsychology -
Lim CollegeFashion Management & Entrepreneurship
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Parsons School Of Design - The New SchoolGraphic And Digital Design
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Grace Brethren Christian SchoolHighschool Courses
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Founder Institute
Frequently Asked Questions about Mikaela Maxwell, Mba (She/ Her/ Hers)
What company does Mikaela Maxwell, Mba (She/ Her/ Hers) work for?
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What is Mikaela Maxwell, Mba (She/ Her/ Hers)'s role at the current company?
Mikaela Maxwell, Mba (She/ Her/ Hers)'s current role is STRATEGIST 🧠+ BRAND & BUSINESS MANAGEMENT💡 + PRODUCT DEVELOPMENT 💡 + MARKETING 🚀 + INCLUSION ADVOCATE.
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What schools did Mikaela Maxwell, Mba (She/ Her/ Hers) attend?
Mikaela Maxwell, Mba (She/ Her/ Hers) attended Hampton University, Lim College, Parsons School Of Design - The New School, Grace Brethren Christian School, Founder Institute.
What skills is Mikaela Maxwell, Mba (She/ Her/ Hers) known for?
Mikaela Maxwell, Mba (She/ Her/ Hers) has skills like Leadership, Product Marketing, Presentation Skills, E Commerce, Visual Merchandising, Consumer Insight, Social Media, Marketing Plan Creation, Brand Development, Build Strong Relationships, Retail, Microsoft Powerpoint.
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