Harness Swedish business standards when entering, growing and operating your business in the UK.

Exclusive UK agent for largest premium activewear brand in the Nordics, £25M t/o. Instituted London relaunch and enforced repositioning to premiumise brand while tailoring value proposition for local market. Formulated GTM strategy and initiated strategic partnership with Europe's largest gym chain David Lloyd and started retailing at Selfridges&Co within first 12 months.

Deliver tailored insights and expertise in partnerships-building, while sharing comprehensive contact network to simplify market entry, accelerate business development and sharpen marketing activities. Clients incl. accessories brand Gaston Luga, premium beverage brand Hatt et Söner, social media agency Adwaiz, FX company Moneycorp and industry org Neuromarketing Science and Business Association (NMSBA).

Crowdcube is Europe’s leading equity crowdfunding platform for entrepreneurs of start-ups and growing businesses to connect with potential investors. Dedicated to helping entrepreneurs raise finance to start or grow their business, Crowdcube gives investors real equity in the companies they fund.

The leading SaaS platform in the Nordics for marketing automation, powerful segmentation and cutting edge AI and machine learning – all baked into one wonderful interface reaching over 90 million end-consumers.Created with retailers in mind, Voyado gives you the most cost-effective solution for creating hyper-personalised experiences through data, insights, tools, and analytics.

Handled all commercial activity across markets for HR-tech company and Scandinavia's 7th most innovative startup company.Forged local team around singular vision and implemented strategy to reach 20,000+ user base and £2M t/o within first 12 months, while championing fair working conditions in the gig economy. • Finalist, Living Wage Innovation Award 2018• The Telegraph feature “The Government Must Incentivise Businesses to Make the Gig Economy Ethical” 2018• Scandianvia’s Top 7 Most Innovative Company, The Serendipity Challenge 2018

The Swedish Chamber of Commerce for the UK was founded in 1906 and over six years, as Head of Membership and ultimately Assistant Director, acquired 75% of network of 400 companies to create the largest Swedish business network in the world.Advised Anglo-Swedish business community on market entry, export, GTM and brand expansion, while assigned to consult the Swedish govt, together with Ambassador of Sweden, following 2016 Brexit referendum.

Surpassed targets and conceptualised VM at London White City store, consequently rewarded with consultancy role at North Europe HQ and placement at adidas NYSP location on Broadway, NYC. Master's thesis 'The Phenomenon of the Adidas Brand' incorporated into group strategy.

• Managed and led all aspects of world’s second largest education travel company’s newly introduced North American location with an operating budget of $900K; including finance reports, budget and salary forecasts• Achieved a 70% customer return rate after first year of operation by successfully hiring, training and supervising 35 employees to deliver full academic and social programmes to 800 international students• Developed, implemented and directed management, production and accommodation procedures by successfully communicating with international group leaders, worldwide agents and sponsoring university to earn revenue of $1.1 million

• Directed all aspects of marketing by successfully initiating new brand image and strategic planning by creating marketing plan and designing broad range of brochures, posters and advertisement designs, aimed to carry out company expansion• Penetrated and broke into US and Asian market by attending industry’s premier sales workshops, in Korea, Brazil, Germany and Russia, averaging 1800 participants, from 100 countries, per event• Increased client base with 20% by directing development of UK and Ireland based high school inbound programme through effective communication with existing and prospective clients and sales agents

• Achieved a global sixth highest-grossing venue ranking by designing, creating and implementing posters and flyers for recognised entertainment and sporting events such as Bruch Springsteen, Alicia Keys and the Tampa Bay Lightning• Initiated promotion launches by carrying our market research, organising and formulating press releases and event reports, generating US fifth-top ranked venue in actual ticket sales• Coordinated press and media personnel during events attracting 20,000+ audience by properly greeting, registering and positioning according to procedures and directions from senior director