Providing marketing and strategy advice to a very promising young ed-tech startup.

In charge of generating growth in the real-estate activities of Housfy (property sale and rental).Lead sales teams for both mandate capture and property sales, as well as all operation teams (publishing, customer service, post-sale).Driving marketing and business strategy with aim to scale business and organization efficiently.Drove material decrease in cost per mandate (~ -50%), increase in revenue per mandate (+25%) and drove business unit to profitability through mix of process, pricing and marketing changes.

Lead marketing strategy team and key marketing strategic projects, including establishing our methodologies for appeal assessment and launch strategy for future products, designing our new marketing organization and crafting new marketing and distribution strategiesImplement and lead the product-oriented part of the marketing organization, covering the full life-cycle of our products: early marketability assessment of future products, launch planning, live title marketing plans and campaigns execution. Operate in partnership with marketing functional organization (performance, marcomms and analytics) and in charge of teams embedded within the product organization in Barcelona, Stockholm and London.Lead central marketing operations, including customer care, web teams, marketing technology roadmap and innovationLead a combined team of ~150 marketers, data scientists, business analysts, UX designers and developers.

In addition to the below, lead King Customer Care operations, combining agent support with technology-led automated and proactive player support.

In addition to the below, lead the teams in charge of Social Media events and posting for our games (Facebook, Twitter, YouTube, etc.)

In addition to the below, lead the teams in charge of building viral and social features within our games, as well as the team in charge of the King.com website.

In charge of all mass-targeted King to player and Player to Player communication (400M+ Monthly Active Users), including outbound Mobile Push, Email and FB App to User messaging, cross promotion (mobile in-game and FB), social media communication (FB, Twitter, YouTube, etc), Kingdom features (Connect, King Graph, Invites, Profile, Etc) and King.com. Leads central teams in Barcelona as well as embedded teams in London, Stockholm, Barcelona and Seattle. Key achievements:- Recruitment of top talents to setup the teams in all locations- Implementation and scaling of our in-house highly targeted mobile push capabilities through combination of game events and automated communication flows- Move, with games teams, to Live Ops as mean to drive engagement- Evolutions and scaling of our cross-promotion capabilities - Reset of the Kingdom project, delivery of new connect paradigm (King Sized Graph), implementation of new invite channels (Kingvites and Google)

In charge of Vistaprint Europe retention marketing including CRM strategy definition, execution and capabilities to drive repeat revenues.In charge of Vistaprint Europe marketing analytics, covering acquisition channels optimization, customer behaviors understanding and web analytics.Lead a combined team of 50 marketers and marketing analysts.Accountable for 200M€ annual revenues.

Lead team of 20 that provides marketing strategy and analysis for the European Business Unit of Vistaprint. Covers Web, Customer and Channel performance analysis as well as Customer research.

Lead multiple teams of consultants through business strategy cases for companies in various sectors (telecoms, banking, luxury goods, consumer goods, government). Assignments included due diligence, business strategy, PMI, organization design, outsourcing potential evaluation and marketing strategy cases.

Senior Associate to Principal with assignments in Paris, Amsterdam and London, UK. Most assignments for mobile operators using analytical marketing for offer design, pricing, distribution, handset management, overall performance tracking, decision making processes, etc.

Assistant Manager then Manager in Atlanta and New York City. Managed several projects including two large ones, one for a .com in the music industry and another for an insurance company.

Project Manager in Washington DC. for the deployment of an international calling card platform then Project Manager in Atlanta for the rollout of billing systems for small to medium mobile operators.