Mikael Svensson

Mikael Svensson Email and Phone Number

Strategic Marketing Consultant @ Marketing Value Creation
Adelaide, SA, AU
Mikael Svensson's Location
Greater Adelaide Area, Australia
Mikael Svensson's Contact Details
About Mikael Svensson

A successful strategic marketing leader with commercial acumen and hands-on tactical marketing abilities with GM Marketing, European Marketing Director and Business Unit leadership experiences in Australia and international markets.Proven track-record of revenue and market share growth across a range of industries including Australian Manufacturing, HVAC, International Education, Student Recruitment, Medical Device & Eye Health Care.Organisation scope covers large global NYSE listed company, Australian family owned business and South Australian statutory corporation. Significant international marketing and multicultural experience, based in London for 10 years working at Bausch+Lomb European Headquarter. Moved to Adelaide in 2012.Core capabilities and skills include:• Strategic marketing planning, brand management, portfolio & brand strategies. • Product marketing including new products/categories/segment development, go-to-market strategies and product launches.• Multi-channel consumer, residential, commercial & industrial customer marketing.• B2B2C Marketing | B2B Marketing | B2C Marketing. • Market research, customer and consumer insights.• Managing and development of high performance teams. • Leadership abilities with good financial skills in managing budgets, measuring and reporting on financial performance.• Integrated marketing & advertising, marketing communication & lead generation campaigns: Above-the-line advertising | Digital marketing | Social media | Search engine optimisation (SEO) | Content marketing | Customer engagement | Online advertising• Consumer, customer, professional and advocacy marketing

Mikael Svensson's Current Company Details
Marketing Value Creation

Marketing Value Creation

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Strategic Marketing Consultant
Adelaide, SA, AU
Mikael Svensson Work Experience Details
  • Marketing Value Creation
    Strategic Marketing Consultant
    Marketing Value Creation
    Adelaide, Sa, Au
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  • Marketing Value Creation
    Strategic Marketing Consultant
    Marketing Value Creation Mar 2022 - Present
    Adelaide, South Australia, Australia
    Strategic Marketing Consultancy: Helping small and medium-sized Australian businesses identify necessary changes in their current marketing approach to transition into high-performing strategic marketing operations and growth contributors. Strategic Marketing Advisory - Interim Marketing Management - Marketing Contracting Serviceswww.marketingvaluecreation.com.au
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  • Seeley International Pty Ltd
    General Manager Marketing
    Seeley International Pty Ltd Jun 2016 - Mar 2022
    Adelaide, Australia
    Overall responsibility to set strategic marketing direction for Seeley International and its portfolio of global brands, technologies, and products in line with the company's strategic plan and targets in Australia and international markets (US, EMEA, SAF).Commercialisation and product launches, brand and category strategies, multi-channel residential B2C and commercial B2C approach and programs, channel management (dealer network & distributors) national integrated advertising… Show more Overall responsibility to set strategic marketing direction for Seeley International and its portfolio of global brands, technologies, and products in line with the company's strategic plan and targets in Australia and international markets (US, EMEA, SAF).Commercialisation and product launches, brand and category strategies, multi-channel residential B2C and commercial B2C approach and programs, channel management (dealer network & distributors) national integrated advertising campaigns, development, and management of large-scale national customer (dealer) events, evolving digital marketing maturity, providing market research insights, and enhancing customer experience. Show less
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  • Tafe South Australia
    General Manager International Unit
    Tafe South Australia Nov 2012 - May 2016
    Adelaide, Australia
    TAFE SA wide responsibility for strategic direction and leadership of international student recruitment business including growing revenue in-line with TAFE SA strategic plan. Business unit leadership (15 staff) including sales, marketing and admissions operations; and overall P&L responsibility.
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  • Tafe Sa
    International Marketing Manager
    Tafe Sa Apr 2012 - Dec 2012
    Adelaide, Australia
    Marketing team leader. Global sales & marketing responsibility including commercial aspects of student recruitment programs, agency relations, development of innovative marketing strategies offshore & onshore including digital and social media marketing in International Education sector.
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  • Bausch & Lomb
    Director Of Professional Marketing
    Bausch & Lomb Jan 2010 - Apr 2012
    Overall responsibility to create and lead a new function for the Global Vision Care Division: Global Centre of Excellence - Professional Marketing (based in London); focusing on providing product launch excellence and marketing strategies for countries and commercial teams when introducing new global brands to eye care professionals.
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  • Bausch + Lomb
    Director Medical Marketing & Communication; Europe, Middle East And Africa
    Bausch + Lomb Mar 2008 - Jan 2010
    Create and lead a new high performing Professional Relations functions with 15 direct reports in-country Professional Relations Managers providing a European strategic marketing approach to the professional channel including eye care professionals, ophthalmologists, clinical and front of house staff.
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  • Bausch + Lomb
    Marketing Director Contact Lenses; Europe, Middle East, Africa
    Bausch + Lomb Jan 2006 - Mar 2008
    Provide category leadership with responsible to grow the Contact Lens franchise in EMEA by delivering regional marketing and commercial strategies across the brand portfolio including PureVision and SofLens go-to-market strategies for new product development, product launches and marketing campaigns to eye care professionals and consumers.
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  • Bausch + Lomb
    Marketing Director Lens Care; Europe, Middle East, Africa
    Bausch + Lomb Aug 2002 - Jan 2006
    Provide category leadership with responsibility to grow the Lens Care franchise for EMEA by delivering regional marketing and commercial strategies across the brand portfolio including Renu and Boston go-to-market strategies for new product development and product launches, channel strategies including OTC, pharmacy, independents and large retailers and marketing campaigns to eye care professionals and consumers.
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  • Bausch & Lomb
    Marketing Manager, Vision Care, Nordic Subsidiary (Sweden, Norway, Denmark, Finland)
    Bausch & Lomb Jul 1998 - Aug 2002
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  • Kilroy
    Marketing Coordinator , Stockholm, Sweden
    Kilroy Oct 1995 - Jul 1998
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  • Swedbank
    Analyst And Project Manager, Spintab Mortgage Institute, Stockholm, Sweden
    Swedbank May 1994 - Oct 1995
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Mikael Svensson Skills

Resource Management Veritas Solaris Asr Oracle Administration Websphere Sunone Pacs Unix Product Marketing Strategy Product Launch Marketing Strategy Brand Management Global Marketing Marketing Management Medical Devices Digital Marketing Business Development Product Development Go To Market Strategy Strategic Planning Cross Functional Team Leadership Leadership Healthcare Management Marketing Market Planning New Business Development Social Media Marketing Sales Market Development Market Research Brand Development Team Leadership Customer Insight Business Planning Marketing Communications Change Management Business Strategy Competitive Analysis International Marketing Program Management Market Analysis Segmentation Marketing Research Relationship Marketing Stakeholder Management Public Relations Product Innovation Coaching Customer Engagement Key Opinion Leaders Product Lifecycle Management Key Account Management Pharmaceutical Industry P&l Accountability Emea Marketing Crm

Mikael Svensson Education Details

Frequently Asked Questions about Mikael Svensson

What company does Mikael Svensson work for?

Mikael Svensson works for Marketing Value Creation

What is Mikael Svensson's role at the current company?

Mikael Svensson's current role is Strategic Marketing Consultant.

What is Mikael Svensson's email address?

Mikael Svensson's email address is mi****@****bank.se

What schools did Mikael Svensson attend?

Mikael Svensson attended Uppsala University.

What skills is Mikael Svensson known for?

Mikael Svensson has skills like Resource Management, Veritas, Solaris, Asr, Oracle Administration, Websphere, Sunone, Pacs, Unix, Product Marketing, Strategy, Product Launch.

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