With over 20 years of experience in sales, marketing, and business development, I am a passionate and results-oriented relationship manager at BNP Paribas Cardif, the global leader in bancassurance solutions and insurance for personal and professional customers. My core competencies include affinity marketing, direct marketing, new business development, key account management, and marketing communications. I have successfully built and managed affinity and loyalty programs in various industries, such as insurance, banking, finance, telecom, petrol, IT, retail, travel, and trade organizations. I have also worked with both direct-to-consumer and business-to-business projects, delivering value-added services and solutions that meet the needs and expectations of diverse clients and partners. My mission is to drive growth and loyalty for BNP Paribas Cardif by creating and nurturing long-term relationships based on trust, mutual benefit, and customer satisfactionI am also an advisor for the Health Tech company Holistal, a part of Karolinska Institutet Innovation. Micro habits, behavioural science and health are in focus here.