Overall management of marketing, communication and customer experience strategy (sales of €42M, +12% vs N-1). Supervision of digital activities with a 20% increase in ROI and 10% increase in NPS. Developed omnichannel strategy (SEO, SEA/SEM, social networks) and optimized online sales.Coordination of digital transformation projects integrating technological innovations. Customer relationship management (CRM) and continuous improvement of satisfaction and loyalty.Spokesperson for the company in the media. Presentations to investors.

TSI funds seed stage travel technology ideas and entrepreneurs by providing up to $50,000 investments. We are looking for global travel technology changing ideas, super-talented entrepreneurs and teams, or real startup traction.

Advised FlitWays as a mentor to Travel Startups Incubator. FlitWays is a global ground travel booking platform set to revolutionize the way businesses and private travelers book and schedule ground travels.

Supervision of sales and marketing activities in Western Europe, with revenue growth from $11M to $27M. Developed brand strategy and media campaigns (TV, SEA/SEM, social networks) with a budget of €5M. Developed strategic B2B partnerships and managed stakeholder relations to optimize performance.

Brand creation and definition of marketing strategy, including online and offline advertising, partnerships, press relations and events.Deployment of campaigns in all formats (news, display, social...), with differentiated commercial operations.Negotiation and implementation of pan-European partnerships with major players in the tourism sector.

• Directed a €1.7 M budget for marketing and business development activities • Responsible for marketing P&L and investment strategies for ROI optimization• Developed and supervised marketing activities: online and offline advertising, distribution partnerships, affiliate programs, promotions, press relations, and CRM• Negotiated and managed agencies and supplier activities• Participated in business development strategies• Orchestrated & analyzed customer and consumer research projects to determine optimal positioning

• Directed a €4.5M marketing and business development budget• Negotiated national and pan-european partnerships with third parties: ISPs, portals, media sites• Managed advertising sales agencies and recommended strategies• Managed advertising networks and other key supplier relationships• Developed and oversaw direct marketing campaigns and customer loyalty program• Key contact for press and public relations

In charge of the online marketing strategy for all brands within the Canal+ portfolio

• Developed operational marketing activities: advertising , promotions, partnerships, loyalty programs• Pioneered the first Club Med web site. Increased US site traffic by 200% and generated sales of $2 M• Directed the internet strategy for North America• Developed and managed an interactive marketing strategy for a $500,000 budget.• Initiated one-to-one online direct marketing programs generating $550K in revenues in 1997; and a 15% increase in 1998• Initiated and implemented online and offline strategic partnerships to build brand equity, drive incremental traffic and generate qualified leads. Partners included Apple, Calvin Klein, Touchstone Pictures, and Elle.com• Implemented and managed online distribution deals