Mikael Torres Email & Phone Number

Graz, At

Amsterdam, Noord-Holland, Nl

Responsible for the global E-commerce platform and leading the team in charge of content management, product data and presentation, analytics, customer service.Owner of the E-commerce P&L and technical roadmap for our platforms (e.g. Shopify Plus, Klaviyo, ERP system, etc.)Launched and manage a Conversion Rate Optimisation (CRO) program

Amsterdam, Nl

Lead a team of 10 people responsible for content management, product data and presentation, pricing, e-commerce copywriting and localization for the 25 webstores (B2C) and the retail portal (B2B).Key achievements:- Part of the leadership team within the Digital Department contributing to D2C strategic decision making (digital roadmap, budgets, etc.)- Part-owner of the CRO-Program- Key member of the ESG “Push to zero” initiative- Increased team efficiency by setting up cross-department processes and workflows- Set up the processes to create the department’s knowledge base

Boston, Ma, Us

- Salesforce Commerce Cloud (SFCC) expert- Enhancements and release technical lead for Converse WE e-commerce sites- Technical lead for all projects for Converse WE e- commerce- SFCC user control and admin

Amsterdam, Nl

- Implementation of the new bugaboo.com websites to Salesforce Commerce Cloud focusing on product data and product technical model- Technical lead in the implementation of the new PIM model with inRiver

Amsterdam, North Holland, Nl

- Technical lead during the official LaDress mobile app implementation- Provided support and expertise on the website management on Salesforce Commerce Cloud

Zierikzee, Zeeland, Nl

- Provided training on Salesforce Commerce Cloud to the content and merchandising teams.- Provided support on enhancements for the Omoda official mobile app

Amsterdam, North Holland, Nl

- Salesforce Commerce Cloud specialist and technical consultant for all online initiatives- Technical consultant for new systems and implementations- Training of the new e-commerce team of DENHAM the Jeanmaker

Amsterdam, North Holland, Nl

As e-commerce Manager, I lead the day to day operations of DENHAM online business through the website and mobile application.Achievements:• Lead a team of 2 members.• Launched the official DENHAM mobile app in 4 weeks.• Increased the Conversion rate by +56% year to date and +20% above year target• Increased Net sales by +64% year to date and +16% above year targetKey responsibilities:• Responsible to drive traffic, conversion rate, average order value and revenue for our online business.• Increase performance of our Search Engine Optimization, affiliate marketing, paid search and online advertising.• Oversee production of photography, promotions and content for our online platforms.• Create a data driven organization by providing reporting, insights and benchmarks.

Amsterdam, North Holland, Nl

As Product Owner Conversion, I am responsible for providing online content on our products and brand pages and enhancing our platform with new and exciting functionalities. I am also responsible for improving the user experience on the website.I manage the product data by ensuring that all product photography is ready (organising photoshoots, collecting and uploading imagery) and that all information is available and published.I am part of a small but very entrepreneurial team and I will lay the foundations for our online business by defining strategy, processes, and roles & responsibilities together with my colleagues in Design, Production and Marketing.Achievements:• Migrated the eCommerce platform to Salesforce Commerce Cloud in 9 weeks• Implementation of new photography guidelines for .COM and B2B Sales PortalKey responsibilities:• Own strategy for product, content and promotion presentation on our website: define objectives, goals and performance indicators in collaboration with the key stakeholders of the organisation• Own platforms: ensure frontend and backend support• Own product management: populate, enrich and publish all products• Own photo management: coordinate photoshoots, manage and publish assets• Own content management: populate, enrich and publish all non-product content• Own promotions management: create, enrich and publish all promotions

Herzogenaurach, Bavaria, De

In this position I manage the master data for adidas EU, Reebok EU, personalization and miadidas within the Online shops and I manage the global range plan and identify need for local asset creation. I ensure the timely availability of assets and global master data for all eCommerce markets in GEPS. I am also responsible for the implementation of the new Product Inventory Management (PIM) tool on a Master Data perspective.Key Responsibilities:• Setup and manage the master data for adidas EU, Reebok EU, personalization, miadidas eCommerce websites• Create and maintain a global range plan for all eCommerce markets based on the individual market ranges for each season• Manage the global range plan and identify need for local asset creation• Coordinate the asset production for Europe with Global Asset Creation Team (GACT) ensuring that retail intro dates and tiering structure is adhered to• Pro-actively communicate the need for local asset creation and share information on updates to global style-guides to the non-European markets• Ensure the timely availability of assets and global master data for all Demandware markets in GEPS and Demandware• Segmentation and setup of the product master data in GEPS and Demandware• Identify and solve issues with the product presentation in Demandware and act as the main contact person for Site Operations & IT support teams for topics concerning product data• Setup of the miadidas inspirations and extraction of feeds for all platforms• Manage the integration of adidas, Reebok and miadidas products in the European Online shops• Coordinate improvements to the product master data• Align with all stakeholders on product data improvements needed to better support internal/external search, user experience or onsite navigation• Coordinate the implementation of the changes to the data structure with all markets and marketing teams to avoid dead links on the sites or errors in marketing campaigns

Herzogenaurach, Bavaria, De

In this position, in addition to my previous responsibilities, I am responsible for the management of the content management systems architecture and the actual publishing of changes to our content. I am responsible for the day to day management of the on-site shopping experience and for defining front end solutions to business opportunities. I will be looked to as a subject matter expert in regards to the front end tools.Key Responsibilities:• Take a leadership role in understanding the platforms and systems used to find solution for business requests. This includes providing an overview of systems, functionalities and dependencies.• Development and improvement of processes related to website management (content, promotions, etc…) including interaction with and influencing diverse user groups.• Work closely with User Experience teams (Global and EU) to define opportunities for enhancing the existing functionality of our systems.• Work closely with internal creative, eCRM and Marketing teams to take finalized design of creative onto the site • Assist the existing markets by managing the site’s content management system. • Counterpart to our business colleagues enabling them to achieve their objectives.• Execute campaigns in time and quality working closely with our stakeholders.• Provide marketing support to the EU eCRM Manager to plan the on-site marketing calendar and to create on-site campaignsKey Relationships:• eCRM• UX Teams • Brand Publishing• Campaign Delivery Team• Internal creative• Marketing• Merchandising• eCommerce Country Managers• eCommerce IT

Herzogenaurach, Bavaria, De

Key Responsibilities:• Assist the existing markets by managing the site’s content management system.• Provide marketing support to the EU eCRM Manager to plan the on-site marketing calendar and to create on-site campaigns• Work closely with internal creative, eCRM and Marketing teams to take finalized design of creative onto the site• Assist the day-to-day running of the adidas eCommerce, e.g. creating coupons codes, uploading creative assets or modifying text used in our sites.• As needed, produce ad hoc analysis to show performance trends over time, and proactively doing this where it is noted that performance is dropping• Build up a wealth of knowledge on the response trends within each market (i.e. what works in some markets vs others)Key Relationships:• eCRM• Internal creative• Marketing• Merchandising• eCommerce Country Managers• eCommerce IT

Paris, Île-De-France, Fr

adidas Customer Advisor for French, Belgium and Spain markets.Key responsibilities:- Advise the customer on what products to purchase- Provide assistance to customers in both pre-sale and after sale- Reporting of the tickets opened by customers

Programming of the Back-Office of an E-business website and programming of different websites for specific customers

Programming of a computer embedded in the remote-controlled submarine « PoseiBoT »

Master'S Degree, International Business

Bachelor'S Degree, Computer Science Applied To Business Management

Bachelor Of Technology (B.Tech.), Génie Electrique Et Informatique Industrielle