Since selling our first timepiece in 2011, Daniel Wellington has evolved into a global phenomenon that has disrupted an entire industry. We are an exciting, vibrant, and innovative Watch & Jewelry brand that challenges old conventions - continuously striving to enrich our customers' style through our elegant pieces.--> danielwellington.com--> instagram.com/danielwellington

Helping brands to succeed with innovative digital strategies 🏆 --> that boost Sales 📈

Head of Sales & Site Activation at CAKE electric motorbikes.

* Led Bambuser's strategic sales planning and initiated global sales & marketing strategies to ensure massive sales growth, rapid expansion, capture of market share and optimal account management.* Created and developed the sales material on a global level; supporting all sales teams.* Built Bambuser's Instagram account from scratch which now is used as a creative and efficient sales tool. —> instagram.com/bambuser

* Responsible for all sales channels, strategic planning and business development in North America.* Built, developed and maintained all sales networks of architects, interior designers and other clients from scratch.* Successfully trained, supported and developed a national team of sales managers (both in-house and independent) to ensure guidance in finding and signing the best accounts in the country, as well as proper account management.* Initiated and set the strategies for Senab's global online sales/digital marketing/social media; utilized the strong following of the brands that we worked with as well as their websites's high website traffic and thereby driving sales, business opportunities and brand exposure.* Created all sales, marketing and training material for both Senab and Edsbyn.

Sales Director for one of the fastest growing private companies in the world (at the time). From 2012 to 2018, we managed to sell over five million watches. Our pioneering and disruptive Instagram/Influencer Marketing strategies played a huge part of the success, which we also utilized in our unique omni-channel/wholesale approach.• Pioneered a disruptive wholesale business model to guide Daniel Wellington's expansion into top fashion/lifestyle chains and stores across the U.S.; initiated strategies that supported massive and immediate sales growth• Challenged the methods of the traditional watch industry by selling and marketing DW not only as a watch, but also as a affordable-luxury lifestyle accessory• Led the strategic planning and market development to ensure capture of market share - generated ROI and revenue growth• Successfully trained, supported and developed a national team of 15 regional sales managers to ensure proper account management as well as guide in finding and signing the best accounts in the country.• Executed campaigns across the marketing mix and showed proven ability to drive consumer demand and acquisition• Created all sales, marketing, and training material for internal and external distribution• Built the Corporate Partnership/B2B sales department from scratch; built and developed strong business relationships and achieved successful sales numbers with the largest Corporate Gifting partners in the U.S.

· Launched the Daniel Wellington brand in the U.S. market through an aggressive wholesale expansion strategy· Worked as a key member of the U.S. focus group; achieving top sales numbers• Identified opportunities to infuse the DW brand beyond the watch industry, expanding a wholesale footprint not only into watch and jewelry stores but also into fashion stores, boutiques, and lifestyle stores

• Executed on Daniel Wellington’s position as an early mover in the Influencer Marketing field; proving a competitive advantage as a global start-up• Strategized the content calendars for all social media channels; continuously improving upon methods for community outreach and engagement• Oversaw daily activity, ensured consistent branding and tracked community engagement• Focused on researching emerging trends in the social media marketing space and established DW as first in class by utilizing these marketing tactics http://instagram.com/danielwellingtonhttps://www.facebook.com/danielwellingtonofficialhttp://daniel-wellington.tumblr.com/https://twitter.com/itisdwhttp://weheartit.com/danielwellingtonhttps://www.pinterest.com/itisDW/

• Built and set the strategies for Daniel Wellington's global social media accounts from scratch; initiating what today is the largest and most engaged watch brand on Instagram• Established the DW Instagram as an account solely curated by User GeneratedContent; leading to immediate brand exposure driving a pioneering global movement• Initiated the use of Influencer Marketing tactics at the forefront of this methodology We were the first brand in the world that realized how to work in a smart and efficient way with UGC (User Generated Content) on Instagram. I was also involved in working with what would later shape into our Social Commerce Department. I started the hashtag #DWpickoftheday since I realized how many people/fans that wanted to show their DW watches to their followers/the world. Thanks to this hashtag strategy, we were now able to collect/find them under the #danielwellington hashtag. We encouraged our fans to post pictures of their DW watches and managed to create an incredible hype, all over Instagram. This was the beginning of something BIG…Today, our pioneering social media strategy that I created in 2012/2013, is mentioned, discussed and acclaimed all over the internet.We were way ahead before everyone else in the world, the term ”influencer marketing” did not even exist at this time. This meant a very important and valuable competitive advantage in the market for us. http://instagram.com/danielwellingtonhttps://www.facebook.com/danielwellingtonofficialhttp://daniel-wellington.tumblr.com/https://twitter.com/itisdwhttp://weheartit.com/danielwellingtonhttps://www.pinterest.com/itisDW/