I’m a Brand Strategist, UX Designer, and Visual Storyteller based in Addis Ababa, Ethiopia, with over 10 years of experience helping brands worldwide craft meaningful connections with their audiences.I specialize in designing holistic brand experiences—from strategy and identity systems to user-centered websites and merchandise design. My approach combines creativity, to detail, and a deep understanding of how people interact with brands across platforms. To me, every element—from a logo to a website flow—should feel intentional, cohesive, and impactful.Over the years, I’ve had the privilege of working with an incredible range of collaborators, from Creative agencies like Spectrum Brand Solutions, Mado Communications to Government Ministries FRDE Ministry of Transport and Logistics, FRDE Ministry of Justice, to associations Women in Coffee Ethiopian Chapter and Women in the Profession- Ethiopian Chapter. To real-estate companies including Zeybe Homes, Law Firms such as Aman Assefa & Partners LLP Trading companies including Ventum General Importer, To Entertainment Personalities including Leza Radio Show, Zeritu Kebede, Dess Abeje and Mastewal Eyayu to mention a few.I collaborated with the client to craft solutions in various of ways weather it be building a strategy, identity, a product or a platform such as an eCommerce storeWhat drives me is the belief that every brand if crafted right communicates a business that tells story to the intended audience in a clear, consistent and personable manner that the customer connects with.I’m always excited to connect with like-minded professionals, collaborators, and clients from across the world. Whether you’re looking to partner on a project, discuss design trends, or simply exchange ideas, let’s connect and create something meaningful together.እኔ ባጎደልኩ the portfolio website ይሙላ