With over 20 years of experience in new business development, software consultancy and strategic planning, I am a passionate and innovative leader in the field of SaaS, data and IAM. As the Deputy CEO and Director of Identity and MyData at Vastuu Group Oy, I was responsible for creating, selling and managing businesses, consultancy and SaaS offerings for various ecosystems, such as construction, real estate, and public customers.My strengths lie in combination of business development, new sales and marketing, combining different themes into holistic concepts. My holistic approach is drawn from multidisciplinary studies in computer sciences, administration, economics, media, and design, as well as my entrepreneurial background. I have been part of Vastuu Group since its inception, and have lead to the development, initial sales and go-to-market of many successful services, such as Luotettava Kumppani, Zeckit.com, Valtti ID cards, and MyDataShare personal data sharing platform. I am also an active member of the public-private Findynet co-operation for eIDAS2, where I'm one of the founding members together with OP, Nordea,Kela,Posti, Nixu and TietoEVRY. I lead Findynet 1,5 years as a Chairman of the board . My mission is to simplify even the most complex businesses and guide to success through a customer- and human-centric approach.#leader #saas #sales #consultancy #strategy #coaching #scale-up #go-to-market #innovations #IAM #eIDAS #go-to-market