Mikail Pardiwala Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Mississauga, Ontario, Canada

Mumbai Area, India

TreeWear is an eco-lifestyle brand focused on creating fair, natural & sustainable alternatives to daily essential products that contribute back to the environment. Key AchievementsWinner of Harper's Bazaar Conscious Beauty Award 2019 for our Natural Deodorant.Won a grant from Facebook for Social Small Businesses.Pioneered the use compostable packaging for our range of products• Designed, developed & managed various online & offline distribution channels (eg. Retail, Amazon, Shopify E-commerce) & developed strong relations with over 70 vendors nationwide vendors to achieve brand recognition, growth & market penetration across India.• Designed, researched, developed, tested & marketed a range of natural personal care products using sustainable packaging, which garnered media attention from various media outlets as Elle, Harper’s Bazaar, Kid’s Stop Press, Lifestyle Asia, The Better India etc. • Created, lead & executed brand storytelling & strategy based on exceptional consumer insights & understanding – which led to the creation of a number of creative, low-cost & socially motivated marketing strategies (email, ads, social & on-ground) to enhance brand equity, value proposition & environmental impact.• Using analytics data to develop consumer segmentation strategy based on consumer mindsets, attitudes, and behaviours to drive insight-led marketing performance, develop insights & inform customer marketing decisions.• Trained & motivated a number of interns & team members into various sales, marketing & administrative roles to help achieve company sales & growth targets, & strong customer-centric values to enhance customer engagement & experience. • Coordinated with various vendors, distributors & retailers to develop an efficient supply chain & developing strong relationships to manage their accounts in a professional & timely manner.

Mumbai Area, India

OHCS is a property maintenance firm that aims to ease the burden of maintaining your home by becoming a one-stop shop of services that eliminate the need for our clients to go through tedious and time-consuming processes to achieve desired results.• Designed, led and implemented several online (website, email, social) & offline (flyers, PR) marketing and brand communication strategies under budget to increase brand recognition, equity, value proposition while reducing customer acquisition costs by 25%.Researched, developed, & strategized a catalogue of 17 property management services using customer segmentation and data-driven lifecycle marketing to inform company GTM strategy and campaign performance.Built a team of 30+ staff into various facilities management and operational roles to ensure property management in accordance to the scope of the contracts.Account acquisition and customer relationship management of over 10 vendors & 20 client accounts, identified new avenues for business growth leading to 20% YoY growth.

Dadar West

Internship at MANAV foundation, a non-profit organization that aid patients with severe mental illness rehabilitate into society through counseling, various therapies, caregiver, medical & financial support. • Planning, organizing, assisting & observing the format & content various types of evidence-based treatment modalities (art, music, animal etc.) that patients engaged in to enhance treatment outcomes. Attending weekly assessment meetings to gain insight into patients’ progress toward treatment goals.• Developing a strong rapport with patients to better understand their diagnoses, treatment and recovery trajectories & develop a patient-counselor relationship dynamic. • Various administrative roles within the NGO to better understand the structure and dynamics of working with psychiatric patients on a day-to-day basis. • Worked within a multi-disciplinary team of psychologists & counselors to develop, plan & asses treatment strategies to aid clients on a case-by-case basis

Mumbai, Maharashtra, India

Internship at Masina Hospital counselling centre, a psychiatric hospital with an attached drug rehabilitation centre. • Observed, planned & conducted in-patient morning daycare sessions consisting of instructional and educational activities.• Observed, planned & conducted activity sessions consisting of evidence-based cognitive & physical activities to improve in-patient recovery outcomes.• Assisted, & conducted Drug rehabilitation group sessions such as psychoeducational, skill development & CB group therapy sessions to aid the patients in the recovery of their substance abuse.• Observation of DAP, TAT and Rorschach projective tests, and conducted MMPI-2 and MCMI objective tests.

Bachelor Of Science (B.Sc.), Psychology, 3.27 (81%)

Courses include: Biological Psychology, Developmental Psychology, Cognitive Psychology, Social Psychology ( from Griffith University).

Bachelor Of Psychology And Marketing, Psychology, Marketing

Courses Include: Psychology 1A, 1B, Business Statistics, Commercial Law, Microeconomics, Buyer Behaviour, Introduction to Management.

Igcse A-Level ( Cambridge)

Activities and Societies: Student Council Executive 2007-2008, Student Council Representative 2004 - 2006, Duke Of Edinburgh Bronze, Under.