Works directly with senior management and boards to provide strategy, talent development and executive recruiting services. • Leveraging expertise in operations, marketing and analytics, acts as the firm’s expert in survey design and analysis.• Working with decision makers to measure and understand employee values, satisfaction, and gain key company insights that clarify vision and actionable strategies.• Develop and facilitate employee development programs and other training. • Complete executive placements at the Director through C-level.

As Founder and Chief Marketing Officer of Hotathon.com, wrote business plan and led operations for start-up agency and web destination that ran cross promotional awareness and fundraising campaigns. Paired musical artists with not-for-profit organizations and ran programs that benefited JDRF, Tyler Clementi Foundation, Veterans for Peace and others.

• Relaunched Tumi.com website, improving sales and exceeding sales goals. • Launched global corporate intranet site, providing controlled access to company information, materials and assets, while empowering our retail partners and direct sales organization with real time access to the information they needed to run their business. • Contributed to MAP pricing strategy, enabling the company to launch its own global ecommerce sites and effectively navigate its existing relationships with standalone retailers and major ecommerce sellers. • Managed CRM database of 750K consumers, and co-led bi-annual profitable direct mail campaigns.• Created and engaged online panel of 12,000 US customers for product and consumer research, and worked with product management and product development to take advantage of consumer insights.