As the CMO & Head of Studio at 1939 Games, I've had the privilege of leading our branch, operating under the umbrella of our parent company based in Reykjavik, Iceland. My role has been multifaceted, encompassing the following responsibilities:Team Leadership: I've recruited and managed a talented team of individuals, comprising mobile game developers and UI/UX designers. By fostering a collaborative and creative environment, we've been able to consistently deliver high-quality mobile… Show more As the CMO & Head of Studio at 1939 Games, I've had the privilege of leading our branch, operating under the umbrella of our parent company based in Reykjavik, Iceland. My role has been multifaceted, encompassing the following responsibilities:Team Leadership: I've recruited and managed a talented team of individuals, comprising mobile game developers and UI/UX designers. By fostering a collaborative and creative environment, we've been able to consistently deliver high-quality mobile gaming experiences.Financial Stewardship: I've taken charge of the studio's financial performance, overseeing profit and loss (P/L) statements, financial reports, revenue, and expenses. Through careful financial analysis and strategic decision-making, I've worked to increase profits and optimize our cost structure.Growth Marketing: Heading our company's growth marketing activities. This role has involved the execution of user acquisition (UA) campaigns, in-depth analysis of campaign results, creative performance and data-driven campaign optimization. By leveraging data insights, we've achieved efficient and effective user growth strategies.Live Operations Strategy: I've played a key role in building and executing the game live operations strategy and tactics within our game publishing team. This work involves close collaboration with the creative team, product support, community management, esports team and product marketing to ensure the game's scalability through data analytics and campaign tactics. By focusing on player engagement and satisfaction, we've ensured the continued success of our game.Agency Management: I've been responsible for managing external 3rd party agencies tasked with creating performance marketing assets for our games. This collaboration has been instrumental in enhancing our game's visibility and player engagement. Show less

Spearhead user acquisition, performance marketing, business analytics, and monetization strategies for diverse clients in the mobile gaming industry.Manage performance marketing campaigns across major channels, including Facebook, Google Ads, Snapchat, TikTok, Applovin, AdColony, Ironsource, Unity Ads, and more.Direct the management of key marketing attribution partners to optimize marketing performance across various channels, ensuring maximum ROI. Utilize tools such as… Show more Spearhead user acquisition, performance marketing, business analytics, and monetization strategies for diverse clients in the mobile gaming industry.Manage performance marketing campaigns across major channels, including Facebook, Google Ads, Snapchat, TikTok, Applovin, AdColony, Ironsource, Unity Ads, and more.Direct the management of key marketing attribution partners to optimize marketing performance across various channels, ensuring maximum ROI. Utilize tools such as Appsflyer, Adjust, Tenjin, and Kochava.Enhance in-game performance through data-driven insights using leading analytics platforms, including Firebase, Game Analytics, Google Analytics, Mixpanel etc..Develop and execute ROI-focused advertising and growth plans, aligned with clients' performance metrics and budgetary goals.Identify and leverage new partnership opportunities, platforms, and optimization strategies to boost campaign performance, growth, and social sharing.Conduct comprehensive channel economics management, encompassing marketing performance and the Lifetime Value (LTV) of games.Cultivate and maintain external stakeholder relationships across the mobile game industry, unlocking new revenue opportunities and driving business growth. Show less

Levotation is Performance Marketing Agency located in Finland, offering following portfolio of services for mobile games & apps.App Marketing & User Acquisition: Guide clients in leveraging the most efficient user acquisition channels (CPI, CPC, CPM, etc.) through social media, mobile ad networks, promotions, and web initiatives to drive application downloads at the lowest user acquisition cost. Maintain a vast network of partners in the mobile app industry to recommend the best fit for… Show more Levotation is Performance Marketing Agency located in Finland, offering following portfolio of services for mobile games & apps.App Marketing & User Acquisition: Guide clients in leveraging the most efficient user acquisition channels (CPI, CPC, CPM, etc.) through social media, mobile ad networks, promotions, and web initiatives to drive application downloads at the lowest user acquisition cost. Maintain a vast network of partners in the mobile app industry to recommend the best fit for each unique client case.App Store Optimization (ASO): Enhance clients’ app store presence to attract high install rates from visitors, resulting in improved search rankings and elevated positions in app store charts. Focus on optimizing visual and descriptive elements to maximize app visibility and appeal.Performance Analytics: Analyze app performance in the marketplace and provide data-driven guidance to improve business outcomes through key performance indicators (KPIs). Assist clients in optimizing marketing campaigns to improve click-to-install ratios, increase conversion rates from free to paid users, and enhance overall app monetization.Creative Collaboration: Partner with top-tier creative agencies to deliver world-class marketing creatives for clients' user acquisition campaigns. Ensure that all creative assets meet the highest standards and are strategically aligned with clients' marketing goals. Show less

Advising the company on the business growth strategy

Marketing consultation & execution for company IT-recruitmentPerformance marketing campaigns (lead generation) in several social media ad-networks, including: Facebook,Instagram, Google Ads, & TwitterCampaign performance analytics & optimisationMarketing creative assets creation to all above social media ad-networks

Oversee the full lifecycle of the studio's game-related performance marketing and branding initiatives.Lead a team of marketing artists, guiding the creation of engaging still and video content for user acquisition campaigns.Managed mobile user acquisition campaigns, including the creation of engaging still and video content, campaign performance optimization, and comprehensive post-campaign analytics.Manage player acquisition campaigns across multiple social and mobile… Show more Oversee the full lifecycle of the studio's game-related performance marketing and branding initiatives.Lead a team of marketing artists, guiding the creation of engaging still and video content for user acquisition campaigns.Managed mobile user acquisition campaigns, including the creation of engaging still and video content, campaign performance optimization, and comprehensive post-campaign analytics.Manage player acquisition campaigns across multiple social and mobile networks.Drive game monetization strategies and optimize performance through in-depth data analysis.Develop and establish game brands, encompassing naming, key selling propositions (KSPs), and overall brand identity.Define game product positioning by leveraging market intelligence and insights to align with target audiences and industry trends. Show less

Providing strategic user acquisition advisory to existing and prospective users of Pollen VC service. Helping developers to make more strategic and informed decisions around user acquisition. Working with developers ahead of launches, helping them track and understand key performance metrics and how to use this data to refine their acquisition and retention strategies to maximize ROI.Helping Pollen customers to utilize most efficient user acquisition channels (CPI, CPC, CPM… Show more Providing strategic user acquisition advisory to existing and prospective users of Pollen VC service. Helping developers to make more strategic and informed decisions around user acquisition. Working with developers ahead of launches, helping them track and understand key performance metrics and how to use this data to refine their acquisition and retention strategies to maximize ROI.Helping Pollen customers to utilize most efficient user acquisition channels (CPI, CPC, CPM, etc.) through social media, mobile ad-networks, promotions and web to drive application downloads with the lowest UA price.Pollen is pioneering the new category of Velocity Capital; a way to expedite the growth of digital businesses. Focusing initially on mobile apps, Pollen allows developers to unlock yesterday's sales revenue to fuel today’s growth, creating a new form of liquidity - Velocity Capital. Find out more about Pollen @ www.pollen.vcVentureBeat: http://venturebeat.com/2015/04/03/pollen-lets-game-developers-access-their-cash-from-app-store-sales/TechCrunch: http://techcrunch.com/2015/01/22/why-vcs-are-ripe-for-smart-alternatives-to-fund-growth/Forbes: http://www.forbes.com/sites/peggyannesalz/2014/10/15/pollen-set-to-super-charge-mobile-app-economy/MobileAppChat Podcast: http://goo.gl/PbVYQ6 Show less

Lead the performance marketing and user acquisition work for Majasalmi Ltd's - Heavy Rockets cave shooter game for iOS devices.

Heading the User Acquisition, App Marketing, App Store Optimization (ASO) and Performance Analytics for Skillpixels app portfolio of educational games. Titles included: SmartKid™ and Smartkid Maths, available for iOS, Windows Phone, Google Chrome and Android platforms.Utilizing different user acquisition channels (CPI, CPC, CPM, etc.) in Social Media and mobile ad-networks and web to drive application downloads.Analyzing the application performance in the marketplace and… Show more Heading the User Acquisition, App Marketing, App Store Optimization (ASO) and Performance Analytics for Skillpixels app portfolio of educational games. Titles included: SmartKid™ and Smartkid Maths, available for iOS, Windows Phone, Google Chrome and Android platforms.Utilizing different user acquisition channels (CPI, CPC, CPM, etc.) in Social Media and mobile ad-networks and web to drive application downloads.Analyzing the application performance in the marketplace and improving the visibility and search ranking to get app inside top lists in the store.Business development with several partner companies in the application market place to drive downloads and revenue for the app. Product concept and management, User experience design, Product marketing, Business planning and Go-To-Market planning and execution. Show less

Heading the product mgmt for company when building their first application FourChords. Recruiting and leading the team of professional musicians to build up song catalog for service.Heading the application go-to-market tactics including User Acquisition, App Marketing and ASO when launching it to the Apple App Store.Working with the external companies to create the marketing communications strategy for the service.Helping out the creation of future technology… Show more Heading the product mgmt for company when building their first application FourChords. Recruiting and leading the team of professional musicians to build up song catalog for service.Heading the application go-to-market tactics including User Acquisition, App Marketing and ASO when launching it to the Apple App Store.Working with the external companies to create the marketing communications strategy for the service.Helping out the creation of future technology strategy roadmap. Show less

Senior Product & Marketing Manager for the global Nokia Music Applications product portfolio with over 10 Million daily active users. Main application, Nokia Music Player, was the 2nd most used application across all Nokia Symbian smart devices. FM radio was #5 and Internet Radio was also within Top 20.Creating and executing the product vision based on extensive market research, competitor analysis and direct user feedback, including the use of NPS (Net Promoter Score).… Show more Senior Product & Marketing Manager for the global Nokia Music Applications product portfolio with over 10 Million daily active users. Main application, Nokia Music Player, was the 2nd most used application across all Nokia Symbian smart devices. FM radio was #5 and Internet Radio was also within Top 20.Creating and executing the product vision based on extensive market research, competitor analysis and direct user feedback, including the use of NPS (Net Promoter Score). Creating the top level music applications product and marketing strategy for the Nokia Smart Devices management team for implementation approval. Implementation of that Music Applications Product Strategy by virtually managing the large R&D teams across the world. Heading and managing the negotiations with several 3rd party companies including: Spotify, TuneWiki, Shazam etc. to complement Nokia’s music experience Show less

Managing the rollout of Nokia’s entertainment services. Responsible of guiding and supporting the local sales & marketing offices to better sell the SW services within the traditional device channel.Service go-to-market planning and implementation according to global deployment plan B2B sales of Nokia’s entertainment services. Negotiating and closing over 30 deals with network operators (Vodafone, Orange etc.) and media houses (BBC, SBS Broadcasting etc.) in… Show more Managing the rollout of Nokia’s entertainment services. Responsible of guiding and supporting the local sales & marketing offices to better sell the SW services within the traditional device channel.Service go-to-market planning and implementation according to global deployment plan B2B sales of Nokia’s entertainment services. Negotiating and closing over 30 deals with network operators (Vodafone, Orange etc.) and media houses (BBC, SBS Broadcasting etc.) in EuropeInnovative creating new business models for selling digital music within device sales channel Creation of artist campaigns and licensing deals and bundling them with Nokia devices and accessories Show less

Being part of Vertu European Sales and Marketing team and providing them the right level of technical expertise around product, services and customer careImplementing the delivery of product updates and upgrades to maintain the client satisfaction and identify performance gaps as well as new services needsManaging the remote technical support team to produce client technical feedback reports to Sales and Marketing and managing the client support requirements back to… Show more Being part of Vertu European Sales and Marketing team and providing them the right level of technical expertise around product, services and customer careImplementing the delivery of product updates and upgrades to maintain the client satisfaction and identify performance gaps as well as new services needsManaging the remote technical support team to produce client technical feedback reports to Sales and Marketing and managing the client support requirements back to R&DDirectly case-managing specific dealer requests and client complaints to successful conclusion Show less

Being the Key Account Manager for worlds leading test equipment vendors for 3G handsetsHeading the testing design work for the dedicated handsets globally and rolling out these test systems to all Nokia manufacturing facilities globally