Mika K. Richardson Email & Phone Number

New York, Ny, Us

New York, United States

As a key member of Fandom’s Custom Strategy & Solutions team, I develop and execute creative strategies for branded integrated campaigns across gaming, entertainment, and finance verticals. Supporting East Coast Sales Leads, I craft innovative solutions tailored to meet client needs and elevate brand partnerships.I collaborate closely with sales teams and clients, creating scalable, impactful products that align with Fandom’s mission to connect fans with the pop culture content they love. My work spans major brands such as Blizzard, Meta, Verizon FIOS, the US Navy, NHTSA, and the FDA, delivering creative solutions that resonate with diverse audiences.

At Red Ventures, I spearheaded the creative direction for branded integrated campaigns across gaming, entertainment, and finance verticals. I managed the entire campaign lifecycle, from pre-sales strategy to post-sales execution, collaborating with producers and talent to ensure high-quality content that met client expectations and key performance indicators.During my tenure, GameSpot, a key brand under Red Ventures, was acquired by Fandom. As part of the acquisition, I transitioned to Fandom to continue driving creative strategy and delivering impactful campaigns for global clients.

New York, New York, United States

At StreamElements, I led creative marketing initiatives that connected content creators and brands across gaming, entertainment, and non-endemic verticals. Reporting to the Senior Director of Integrated Marketing, I collaborated with global teams in Tel Aviv and the UK to deliver innovative solutions tailored to client goals.I developed and pitched custom content ideas for influencer-led campaigns, working closely with design and development teams to launch in-stream engagement tools and merchandise solutions. These efforts drove authentic brand messaging, enhanced engagement, and successfully aligned with complex client KPIs.

New York, New York

At Future, I developed and executed innovative advertising initiatives to support the company’s global business goals. Reporting to the Director of Integrated Marketing & Custom Solutions, I managed the end-to-end business development process, delivering custom marketing campaigns across livestreams, social media, influencer marketing, VOD, and events.I oversaw sponsored partnerships for the annual PC Gaming Show, managing project deliverables and serving as the client-facing lead to ensure successful execution. Additionally, I collaborated with sales teams to craft value propositions, go-to-market strategies, and RFP decks, driving advertising partnerships across multiple verticals. I also ensured seamless execution of client-facing campaigns, meeting KPIs and fostering strong relationships with agencies and stakeholders.

Greater New York City Area

At Healthcasts Media, I aligned marketing efforts with B2B sales strategies, leading pre-sales RFPs and driving innovative solutions to secure new business. In 2016, I developed new products leveraging physician insights, contributing to the company’s success in exceeding sales goals and generating significant new revenue.I managed the full project lifecycle for media campaigns, ensuring deliverables met KPIs and insights informed future strategies. Additionally, I oversaw end-to-end event management for tradeshows, handling budgeting, logistics, vendor coordination, and client engagement to deliver impactful experiences.

Greater New York City Area

Managed all operational aspects of projects; applying best practices and standards of project management to meet all campaign deliverables.

New York, Ny

Led content strategy for sponsored campaigns, in-line with key performance indicators. Operational lead on all sponsored events.