Mikayla Jayne Email & Phone Number

Calgary, Canada Area

Calgary, Alberta, Canada

Brand management, marketing strategy & budgets, website management, graphic design, media buying and channels selection, Google ads & analytics, content & copywriting, event marketing & management, media requests and releases, agency liaison, email marketing, social media, and staff training & mentorship.Achievements:- Led the design, marketing, and media of our CFM West launch, drawing an attendance of 30,000 on opening weekend.- Managed our new website, garnering 45% more traffic and 60-300% increased visitors from provinces outside Alberta. - Created a marketing strategy to ensure social media, events, and advertising are harmonious and goal-oriented.

Calgary, Canada Area

Marketing strategy & budgets, website management, social media management, online sentiment, channel selection and media buying, graphic design, google ads & analytics, content & copywriting, and email marketing.Achievements:- Vetted RV-specific website providers and managed the launch of the new website, resulting in more inbound sales.- Modernized business cards with QR codes to Google reviews, leading to a 20% increase in monthly positive ratings.- Designed all new RV expo signage, winning us the 2020 Best in Show title in Calgary, Red Deer, and Edmonton.

Calgary, Alberta, Canada

Copywriting for traditional, digital, social, instore and brochures, web content, ideation, pitching ideas to clients, and proofing.Achievements:- Developed key branding messages for Steveston Village, guiding the videography process.- Participated in responding to the Olympic bid package RFP.- Designed the brand voice for Co-op Cannabis and wrote all website content and in-store signage for launch.

Calgary, Canada Area

Blog and social media strategy, SEO strategy and writing, content, campaign ideation, research, interviewing, scheduling, and writing. Achievement:- Developed a new approval process that limited the number of revisions on blogs.

Calgary, Canada Area

Content and blog writing, SEO development, client collaboration, and website QA.Achievements:- Collaborated with stakeholders to brand new verticals.- Worked with clients to create landing pages to meet SEO challenges.

Calgary, Canada Area

Content and blog writing, SEO development, client collaboration, and website QA.Achievements:- Revamped the website QA process, cutting revision time in half.- Worked with over 30 clients to develop tone for their online presence.

Calgary, Canada Area

Copywriting, SEO development, website management & QA, content editing for blogs & contest, social media writing and reporting, google ads & analytics, brand strategy, and client pitching.Achievements:- Created and managed a non-profit social media campaign, driving record-breaking participation across Alberta.- Rebranded CHOP Steakhouse to fit a specific market gap and to align a more appropriate demographic.- Worked with developers to streamline back-end processes, reducing the menu revision time by 80%.

Calgary, Ab

I was the founder, coach and choreographer for the Stampede City Performance Team. I have also coached recreational and competitive gymnastics at SCGC.

Red Deer, Ab

Copywriting, voicing, scheduling, client management, training and mentorship.Achievements:- Supported 7 stations with local and national commercials, promos, and PSAs.- Maintained a list of 300 annual clients, developing campaigns and contests whenever possible.- Established an interdepartmental proofing system, reducing overall grammatical and technical errors.

Red Deer, Ab

I coached recreational gymnastics and MAG at Exelta Gymnastics Club.

Calgary, Ab

I cleaned houses, did quality control, and trained new cleaners.

Calgary, Canada Area

I maintained the music collection of A&B Sound, and helped other music lovers find the music they were looking for.

Radio, Television And Broadcast News, Radio And Television

Bachelor Of Fine Arts (B.F.A.), Theatre