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With marketing expertise across various industries, from technology, to music, to beauty & wellness, Mikayla Narissa Rivera is a specialist in brand & creative marketing. Having spent the early years of her career in social media marketing, influencer relations, & content creation, she has evolved into an expert in brand storytelling, campaign management, and creative strategy building. She currently oversees Marketing at Pressed Juicery, working closely with the SVP of Brand & in-house creative team.In the spring of 2020, she graduated from The New School in New York City, completing a Bachelor of Arts degree in Culture and Media and a minor in Journalism and Design. Mikayla shines in professional roles where she can showcase her experience in brand management, campaign strategizing, creative collaboration, and community engagement. She is currently based in Los Angeles, CA and is ecstatic to explore new opportunities and continue to grow her global network.
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Marketing ManagerPressed Juicery Mar 2024 - PresentCulver City, California, United States -
Marketing CoordinatorPressed Feb 2023 - Mar 2024Culver City, California, United States
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Social Media AssistantPressed Jul 2022 - Feb 2023Los Angeles, California, United States
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Social Media Marketing ManagerSang Jun 2022 - Sep 2022 -
Content Marketing ManagerOcti, Inc. Nov 2021 - May 2022West Hollywood, California, United States• Strategized social media campaigns that drove 150k user activations and launched Octi to #1 on the App Store• Executed the ideation, production, editing, and publishing of video content for both organic growth and paid social media campaigns• Grew TikTok audience by 462.1% in the first four months of managing content calendar• Coordinated partnerships and cultivated positive relationships with 300+ influencers• Built and co-managed an influencer creator program and college ambassador program• Crafted compelling copy for cross-platform use, UX design, and push notifications -
Social Media & Marketing InternOcti, Inc. Jul 2021 - Nov 2021Los Angeles, California, United States
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Marketing InternEpisode 8, Inc. May 2020 - Oct 2020Los Angeles, California, United States• Developed and executed digital marketing strategies, including social media, email, and paid campaigns, in order to promote mobile apps, sup and HappyHour• Assisted in managing company's Instagram, Twitter, TikTok, Facebook, and LinkedIn channels, creating and posting content and copy in order to build brand awareness• Managed the content creation internship program and facilitate the hiring of interns• Connected with social media influencers for collaboration opportunities• Collected feedback from users to guide future app development
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Campus Outreach ManagerBumble Sep 2019 - Jun 2020• Increased brand value through various marketing efforts aimed at student target market• Created and published branded content on social media to promote the app and increase word-of-mouth circulation• Strategized partnerships with local influencers, businesses, and organizations• Organized brand sponsored events, distributed fliers and merchandise, and spoke at various campus organizations’ meetings• Collaborated with a team of 3 other brand representatives to brainstorm creative marketing tactics to increase exposure on campus -
BaristaBlue Bottle Coffee Jun 2019 - Jun 2020Greater New York City Area• Prepared pour-over and espresso beverages with speed, quality, and consistency• Familiarized guests with specialty coffee culture to provide an accessible and elevated cafe experience• Cultivated a hospitable community through positive and professional interactions with customers and colleagues -
Marketing & Outreach InternRehegoo Music Group May 2019 - Aug 2019New York, Ny• Developed partnership proposals with other startups to establish strategic relationships• Researched and contacted potential clients to sign contracts with the recording label• Maintained a robust and growing database of global talent contacts via Google Sheets• Monitored company’s New York City office email inquiries, scheduled meetings with clients, and promoted Rehegoo Music streaming platform to local businesses -
BaristaPhilz Coffee Sep 2017 - Jul 2018Fremont, Ca• Prepared pour-over beverages to specific customers' satisfaction• Engaged with customers to ensure a pleasant, professional, and memorable experience while upholding company values -
Director Of Marketing And CommunicationTedx Ohlone College Newark Sep 2017 - Mar 2018Newark, Ca• Publicized TEDx event through daily postings on the event's official social media pages• Prospected speakers and developed relationships to organize event lineup• Facilitated informational tours of venue on day of the event
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Shift SupervisorMr. Green Bubble Nov 2015 - Sep 2017Union City, Ca• Overlooked store and supervised coworkers on shift• Attentively tended to consumer needs, providing quick and courteous service in a fast-paced environment• Trained new employees to maintain consistency in service, food/beverage preparation, and cleanliness throughout store
Mikayla Rivera Skills
Mikayla Rivera Education Details
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3.88 Gpa -
Communication, General
Frequently Asked Questions about Mikayla Rivera
What company does Mikayla Rivera work for?
Mikayla Rivera works for Pressed Juicery
What is Mikayla Rivera's role at the current company?
Mikayla Rivera's current role is Marketing Manager at Pressed Juicery.
What is Mikayla Rivera's email address?
Mikayla Rivera's email address is mi****@****octi.tv
What is Mikayla Rivera's direct phone number?
Mikayla Rivera's direct phone number is +151075*****
What schools did Mikayla Rivera attend?
Mikayla Rivera attended The New School, Ohlone College.
What are some of Mikayla Rivera's interests?
Mikayla Rivera has interest in Walk The Moon, Vanessa Hudgens, Chachi Gonzales, Tasty, Community, Health/beauty, Spirit Halloween, Uriah Shelton, Tom Daley, Music Video.
What skills is Mikayla Rivera known for?
Mikayla Rivera has skills like Microsoft Office, Social Media, Customer Service, Teamwork, Communication, Adobe Photoshop, Photography, Microsoft Word, Microsoft Powerpoint, Microsoft Excel, Adobe Premiere Pro, Leadership.
Not the Mikayla Rivera you were looking for?
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Mikayla Rivera
Salt Lake City, Ut1clearlink.com -
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Mikayla Rivera
Graduate From University Of Alabama In Huntsville | Usaf VeteranGreater Palm Bay-Melbourne-Titusville Area
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