Mikayla Melendez Email & Phone Number

New York City Metropolitan Area

Bronx, New York

-2019 Season Service Team MVP-Selected as New York Yankees Diversity & Inclusion Sub-Committee representative-Oversee the annual launch and execution of loyalty rewards program from start to finish, including but not limited to: contract negotiation and relationship management with vendors, brainstorming and executing new benefits, budget management, client communication, and fulfillment of rewards redemptions. Contributes to 90% renewal rates year over year.-Manage planning and activation of large-scale events and benefits for premium account base and partners with a goal of client engagement and retention totaling over $150 million in revenue.-Spearhead the innovative strategy and execution of CRM campaigns and marketing initiatives focused on client retention, partner activation and revenue maximization; collaborate cross-functionally to achieve greatest impact.-Coordinate production of creative for departmental CRM marketing and event activation initiatives.-Department lead on email communication and owned media marketing. Leverage innovative technologies on Yankees.com to support the sales cycle through improved UX and lead generation.-Generate analytical reports related to experiential and CRM efforts through advanced data aggregation, present strategic recommendations and marketing solutions supported by metrics.-Onboard and train new team members; manage department associates.

East Rutherford, Nj

-Coordinated logistics for all department events, game days and various other service activations.-Built relationships with premium ticket holders to enhance client experience; fulfilled requests, responded to comments/questions and served as main point of contact for account base.-Analyzed event attendance data; generated metrics for reports; presented insights and recommendations to senior leadership.-Proactively utilized analytical skills to identify revenue opportunities pertaining to the Premium client gameday experience; provided data-driven reports to present the business case for new Club initiatives.-Led and delegated tasks to a game day staff of ten individuals.

-Coordinated on-site activation areas: guest registration, test drive facilitation, and client/attendee services.-Responsible for setup, upkeep and inventory of 50+ fleet vehicles and other team equipment.-Demonstrated exceptional in-person service and product knowledge to enhance the client experience.-Created detailed, client-facing event recaps; managed expense reporting.-Managed event materials and team equipment; coordinated promotional photographs.

Pine Brook, Nj

- Researched, identified and presented sponsorship opportunities for a client list consisting of 25 professional athletes.- Assisted in execution of contractual activation elements between athlete and partner, including media, experiential, and community programs.- Coordinated media relations, including pitching, researching and scheduling interviews.- Developed event plans and proposals for athlete engagements; provided full support of athlete marketing agents.- Created all promotional slide decks and marketing materials for new clients.

South Orange, Nj

-Provide support for Seton Hall University Stillman School of Business professors with their individual research projects.-Utilize analytical skills to collect information and research/review relevant scholarly sources.-Create reports that detail my findings and catalog information relevant to the research projects in an organized manner.-Support faculty in their day-to-day activities. Perform administrative tasks, as necessary.

South Orange, Nj

- Fundraised tens of 1000s of dollars in donations for Seton Hall's 14 Division I athletic teams.- Planned and executed 5 major donor/alumni events, including golf outings, Hall of Fame dinner, travel plans, and donor trips.- Solicited 50+ product donations for the Annual Beefsteak Dinner.- Communicated effectively with donors both in person and over the phone to foster positive relations.

Master Of Business Administration (Mba), Sport Management

Stillman School of Business, AACSB Accredited GPA: 3.9/4.0 Beta Gamma Sigma Honor Society

Bachelor Of Science (B.S.), Marketing

Activities and Societies: Ramapo College Enactus, Member of the Varsity Softball team, Student-Athlete Advisory Committee, College.