Mikaylee Yonce Email & Phone Number

Swansboro, NC, US

• This position incorporates all of my previous responsibilities as a Marketing Technology Analyst along with:
• Partner with strategy and business stakeholders to provide a strategic roadmap initiative based on key business objectives and KPIs, noting how to resolve existing risk/issues our clients are seeing with their.
• Manage campaign/IT roadmap including status, backlog, and change management communications for Adobe Suite
• Lead discovery efforts to gather business goal from clients and internal team members to launch successful implementations
• Translate strategic journey maps into technical ones as to ensure we are building MA journeys in an efficient and optimized way for long term success
• Serve as a SME to help clients identify potential risks they could face with new or existing technology and help support change management as needed within organizations

Remote

• Responsibilities include:
• Collaborate with PMs/ Scrum Masters regarding sprint planning, daily stand ups, and retrospectivesWork daily with engineers, architects, and strategists to be sure we are building the best B2B or B2C solutions for our.
• Align with clients to understand business needs and translate those into technical requirements for engineering teams build from
• Create, maintain, and disseminate solutions documentation across all channels to support Marketing Automation platforms
• Oversee QA and testing configurations to ensure the solution built meets the clients business needs and KPIs
• Serve as the main martech point of contact for internal and client teams to triage new platform related requests and serve as SME to speak to the nuances, limitations, and capabilities of each clients unique platform.

Remote

• Main point of contact for second largest client regarding email production needs.
• Ensure all emails go out on time with minimal internal errors or external incidents.
• Work closely with internal teams and the client to ensure optimizations happen as well as change management rolled out as needed.
• Main responsibility is to ensure day in and day out email production goes out on time as well as stays on track with their 5 day SLA process.

Kingsport TN

• Responsibilities include:
• Responsible for almost all of Eastman’s marketing emails regarding events and tradeshows.
• In charge of team projects and timelines.
• Responsible for building strategic integrated marketing plans.
• Responsible for ensuring open communication and collaboration are kept between departments
• Involved in helping plan the leads and campaigns portion of Salesforce.

Kingsport

• After working as an intern in the Specialty Plastics department, I was blessed to be promoted to a Digital Marketing Coordinator. My major focus is to promote Eastman Tritan™ copolyester in the medical market, along.
• Involved in updating multiple websites SEO
• Involved in running and reporting analytic reports on a quarterly basis
• Helping maintain our Tritan AdWords account
• Involved in supporting mainly the medical market but also the durable market at times
• Promoting Tritan via blogs on Tritanmoldit.com and email blasts

Kingsport TN

• I have had the privilege to work for Eastman Chemical Company while finishing my master’s degree. My major focus on a daily basis is to promote our Eastman Tritan™ brand whether that be to the consumer or to the.
• Social Media Management (Facebook, Twitter, Instagram, Pinterest, Linkedin, and Youtube)
• Involved in updating multiple websites SEO
• Involved in running and reporting analytic reports on a quarterly basis
• Helped in launching our user generated campaign #tritanlife
• Involved in shooting our Tritan persona videos

1962 W. State Street Bristol TN

• For the last 9 years I have worked various positions at Petpartners. Most recently, I have been promoted to Assistant Manager. Although I am part time, my responsibilities are still crucial to bringing success to this.
• Help maintain Social Media presence (Facebook and Instagram)
• Involved in adding products to the site as well as routine maintenance
• In charge of organizing events such as customer appreciation and the Christmas Parade
• Help to make employee weekly schedule
• Help answer customer questions via online or in store

Johnson City, Tennessee Area

• I had the opportunity to work for the school that has provided me with a great education, ETSU. The year I was there I had the honor to welcome back the Football team and see the Alum come back to the games reminiscing.
• Created and maintained their Hootsuite account
• Involved in event management including: sponsorship events and freshman orientation
• Helped get the Student Alumni Association up and running
• Aided in making marketing collateral for the National Alumni Association as well as Student Alumni Associations.

Johnson City, Tennessee Area

• Stellar Studios gave me an opportunity to expand my horizons and find my passion for digital marketing. Although I started when I was still trying to figure out what I wanted to do when I “grew up” all my colleagues.
• SEO management for multiple clients, ones such as Cleveland Interiors and Texas Pete
• Pulled and reported Analytics for multiple clients
• Responsible for website maintenance and content population

• My time at SMS Holding was an eye opening experience, one I will forever cherish. I was able to replace the main graphic designer while she was out on leave. While there I learned far more than just good design.
• Filled the position of main graphic designer during vacancy
• Communicated effectively with account executives, creative director, and web developer
• Created marketing collateral that was distributed to over 120 locations.

Master’S Degree, Masters Of Digital Marketing, 3.9

Bachelor Of Science (Bs), Digital Media, 3.5