Mikdat Yücel Email & Phone Number

Ankara, Turkey

United Kingdom

Developing MMM model, sales forecasting , offline and online spend data automation on Google cloud for Versuni.A/B test for measure different campaign performance (Pepsico Kazandirio) We examined Effect of top of mind and unaided awareness value to offline advertising cost, and relationship between them by using machine learning and deep learning model after took a long time data processing period. (UNILEVER)We segmented kazandirio app users with segmantation algorithm such as K-Means, Mean-Shift etc. by app categories on their phone. Then we reported these segments on looker studio. (PEPSICO)Deploying web app and Data science projects on Google Cloud by using Docker and Github ActionsETL processes and automation solutions for third party data providers, (Unilever, PepsiCo, BSH, TGA etc.) with Google cloud tools (such as Cloud function, BQ etc.) by using Python and SQL. (Custom audience push automation dv360, meta, tiktok , extract cost data daily from api)Report, query speed and cost optimization for external tables by using hive partition layout and biglake entagration.Ecommerce and custom event setup via GTM and GA4 (by using DataLayer or Custom javascript) for various brands such as Paloma Hotels , Club marvy, Marvy Shop, Petrol ofisi etc.Skills: Google Cloud - Bigquery - Python - Data Studio - Docker - Tableau - Google Analytics - Adjust - Google Tag Manager - Google Cloud Function - Cloud Storage -Git Bash - Linux- Compute Engine (VM), Machine Learning - Deep Learning - Data Preprocessing and Cleaning

Istanbul, Turkey

We developed machine learning and deep learning models to forecast the bidding strategies of power plants, also create strong analytical insights from data by using a lot analytical tools. (AKSA Energy)•Working for big energy companies such as GDZ, ADM, TEDAŞ, we developed time series model by using LSTM, ANN,Random Forest, Xgboost, LGBM etc.•Electricity Demand Prediction, Solar Energy Forecasting, Wind Energy Prediction and Outage Prediction for electrical utilities.•Performing statistical analysis on datasets and deriving insights from them using advanced data science and machine learning techniques•Taking part in the development of national and international data analytics R&D projects

-Electricity Demand Prediction for GDZ-ADM Elektrik Dağıtım Şirketi-Outage Prediction for GDZ-ADM-Solar and Wind Energy Forecasting for TEİAŞ

-Agile , Scrum , Kanban-Version Control Systems-Model deployment , Model interpretation , Model governance -Docker , Pycharm , Future engineering , API , Flask

İstanbul, Türkiye

-BigQuery, Google Cloud -Data Studio -Data wrangling , cleaning , feature engineering-Data visualization and analysis-Google Analytics , Firebase

Master'S Degree, Statistics

Bachelors, International Relations And Affairs