Mike Abernathy

Mike Abernathy Email and Phone Number

Business Resource for Technology Solution Providers @ NSCA
cedar rapids, iowa, united states
Mike Abernathy's Location
Greater Madison Area, United States
Mike Abernathy's Contact Details

Mike Abernathy personal email

n/a
About Mike Abernathy

Mike Abernathy is a Business Resource for Technology Solution Providers at NSCA. He possess expertise in international sales, product marketing, b2b, key account management, account management and 20 more skills. Colleagues describe him as "Mike Abernathy was indeed a pleasure to work with and I hope to have the opportunity to work with him again in the immediate future. He has always demonstrated a completely professional, respectful and organized business style, even under pressure. He was keen on quickly learning and developing the proper approach to the idiosyncrasies of varying cultures when dealing on an international level. He demonstrated the same dedication to learning the products and technologies he was charged with presenting to the company's customer base. Mike has my complete support and endorsement for any employment position for which he us being considered." and "Mike is a hardworking, smart ,stand-up guy . He is highly ethical and is a first rate business partner. Besides all of that, he's a great guy to have in a foursome of golf!"

Mike Abernathy's Current Company Details
NSCA

Nsca

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Business Resource for Technology Solution Providers
cedar rapids, iowa, united states
Website:
nsca.org
Employees:
134
Mike Abernathy Work Experience Details
  • Nsca
    Director Of Business Resources
    Nsca Feb 2017 - Present
  • Techlogix Networx
    Director Of Business Development
    Techlogix Networx Aug 2016 - Feb 2017
    Madison, Wisconsin Area
    - Hired to direct business development activities for TechLogix – a small, audio-visual technology start-up. Developed unique sales and marketing tactics to reflect the companies go-to-market strategy outside the traditional AV channels.- Managed set-up and launch of TechLogix products on global marketplaces, such as Amazon and eBay. Maintained product database and customized for specific target markets. - Created and executed marketing strategies with distributors globally, including Ingram Micro, to promote TechLogix products and best position the company among distributors. - Helped launch TechLogix to the custom audio visual install (residential) market at CEDIA Expo 2016. Trained custom install integrators on how TechLogix products can help them expand into light commercial business. - Educated commercial integrators and distributors about TechLogix’s unique products for small meeting room collaboration systems (huddle rooms). Worked with these integrators and distributors to create marketing plans and training specific to each market and company’s focus. - Managed an independent, international sales representative, bringing on distributors in key international markets.
  • Atlasied
    International Sales Manager
    Atlasied Mar 2007 - Jul 2016
    Madison, Wisconsin Area
    - Successfully managed international sales for AtlasIED, growing sales by as much as 30%. - Built international business unit from the ground up, researching markets throughout the world and developed strategic business plans to launch AtlasIED globally. - Developed training and provided tools to help AtlasIED international distributors understand and sell a complete AtlasIED communications solution and how it benefits the end-user.- Expanded the AtlasIED product offerings used by international airports, including Mexico City (MEX), Cancun (CUN), Shanghai Pudong (PVG), Hangzhou (HGH) and Frankfurt (FRA). Demonstrated the value of a complete communication solution (AtlasIED GLOBALcom) for flight, courtesy and text-to-speech announcements; test and monitor of system components; and multi-lingual features.- Improved the main auditorium communications system for RGB, a Russian railway company. Using an integrated approach, we provided a BlueBridge digital signal processor and line array loudspeaker system for the company.- Provided an under-budget and on-time communications solution for the 300 year-old Canford School in England. The project utilized existing analog systems and VoIP infrastructure to implement AtlasIED ControlKom software and IP loudspeaker endpoints.- Established joint venture in China (AtlasIED Asia Pacific), including influencing development of operational structures and recruitment of qualified staff. - Educated colleagues, both in the U.S. and internationally, on the complexities of international business and understanding cultural differences. - Partnered with clients and internal departments to provide the right products and cost-effective solutions to meet the unique needs of the market. Also assisted legal department with the execution of international business agreements. - Provided market intelligence to engineering for creation of market-specific products.
  • Nsca
    Member Relations Manager
    Nsca 2001 - 2007
    Cedar Rapids, Iowa Area
    - Developed a broad understanding of the AV industry and how consultants, integrators, manufacturers and independent manufacturer representatives interact and work together within the industry. This experience provides a unique and global perspective versus focusing on a particular product or segment of the industry.- Analyzed a company’s business situation and goals as well as used sales instinct to identify top prospects and provide customized training programs. - Extensive experience writing detailed sales and retention plans to achieve company sales and membership goals. - Launched an industry-wide certification program – developed sales plan and traveled the country educating members on program benefits.

Mike Abernathy Skills

International Sales Product Marketing B2b Key Account Management Account Management Sales Management Product Management Marketing Management Negotiation Solution Selling Direct Sales Strategic Partnerships Business Strategy Business Development Strategic Planning Budgets Trade Shows Channel Partners Sales Media Relations Sales Operations Av Integration Av Systems Business To Business

Mike Abernathy Education Details

Frequently Asked Questions about Mike Abernathy

What company does Mike Abernathy work for?

Mike Abernathy works for Nsca

What is Mike Abernathy's role at the current company?

Mike Abernathy's current role is Business Resource for Technology Solution Providers.

What is Mike Abernathy's email address?

Mike Abernathy's email address is ma****@****dio.com

What is Mike Abernathy's direct phone number?

Mike Abernathy's direct phone number is +160270*****

What schools did Mike Abernathy attend?

Mike Abernathy attended University Of Northern Iowa.

What skills is Mike Abernathy known for?

Mike Abernathy has skills like International Sales, Product Marketing, B2b, Key Account Management, Account Management, Sales Management, Product Management, Marketing Management, Negotiation, Solution Selling, Direct Sales, Strategic Partnerships.

Who are Mike Abernathy's colleagues?

Mike Abernathy's colleagues are Majella Daley, Silkybaby Ortiz, Dr. Winnie Y., Courtney Kerkman, Norah Hammond, Tom Froese, Mark Stephenson.

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