Mike Andreozzi Email & Phone Number

New York, Ny, Us

New York City Metropolitan Area

New business, Mount Sinai, JPMorgan Chase, Hippo, Communities In Schools, K12, Smartsheet. Contributor to and planner of DE&I initiatives, employee development, and agency/cultural events

New York City Metropolitan Area

YouTube Premium

New York, New York, United States

Bacardi, Bombay Sapphire, Cazadores: Consistent use of brands’ known equities while pushing beyond proven media to build cultural relevance. Wrote scopes and staff plans, engaged in myriad relationships, authored quarterly business reviews, and mentored seven-person account team.

New York, New York, United States

ally Bank: Decreased high yield savings usage became our opportunity to highlight other services under one brand ethos. Protected awareness+consideration, increased brand value, strengthened emotional connection and NPS.

Remote

Created and presented US retail trends report as European car brand considered US product launch.

Greater New York City Area

Kraft-Heinz: Helped a traditional CPG organization embrace creative partnership and visceral upper funnel work. Systemized the new account, hired talent, established stable relationships. Before Kraft Heinz promotion was hired to run projects for Amazon Fire TV, wework, Truly Hard Seltzer.

Greater New York City Area

Across five years, I was promoted from Account Supervisor to Account Director and then to Senior Account Director. Agency lead for Supercell's global smash hit mobile games, Sour Patch Kids, and Swedish Fish. Worked alongside CEO, CSO, CCO. Mentored largest team, crafted and oversaw agency's largest revenue stream.Clash of Clans, Brawl Stars, Boom Beach, Hay Day, Clash Royale: Our world-building entertained over 100 million players a day, across the globe. We wrapped business goals or marketing objectives in fun IP - content that sustained interest, increased play time, app opens, gamer spend; and turned players into fans.Sour Patch Kids: Led agency through brand equity work parlaying mindsets, flavor preference, occasion, and brand DNA to create a cult following. Stewarding a Hispanic first approach we saw increases in digital ROI, effectiveness, affinity, penetration, and TOMA.

I was promoted from Account Executive to Senior Account Executive. Acura: Luxury brand re-launch including a new 2014 MDX launch. Omnichannel work ranging fromdealership kits to activation partnerships with Condé Nast to traditional national media.Worked in a variety of other sectors across 4 years....QSR, original programming, telecom, fashion, government. Clients included Panera Bread, National Geographic, Timberland, US Cellular and the US DoD.

I was promoted from intern to AAE and then from AAE to AE. Cadillac: Conducted research and helped identify critical consumer insights that shed light on the brand's opportunities - directly influencing future marketing. Launched the 2008 CTS and became the most recalled (unaided) campaign of the year (USA TODAY). We increased female driver-ship, conquested competitive shoppers, increased avg transaction $9k, decreased median age. People bought CTS in the advertised red color in record numbers. I was also part of the pioneering mycadillacstory.com digital platform; cited as an outstanding social innovation by Google, YouTube, and Advertising Age

Education record

Bachelor Of Arts - Ba, Psychology And Marketing