🥦 freed from the 'habit' of animal consumption since 1998.⭐️ "The motivation to act for the benefit of others, is far more powerful and sustainable, than the motivation to act for one's own benefit." 🆚️ Kindness is a choice, A choice when amplified will change the world for the better.A world where the pursuit of happiness is no longer at the expense of others.♾️ When we choose to eat with kindness, it prevents unnecessary suffering, mitigating climate change and improves overall human health; feeding 3 birds with 1 seed.🎯 Kindness is a purpose driven, plant-based food startup supplying product formulation to like-minded food producers. The mission is to grow the plant-based protein market share from the current 1% to ~10% tipping point, rapidly.🚂 Point A (Animal based proteins) is where we are now, where point B (PBWF - plant based whole food) is where we would like to be.We look to inspire behavioural change through kindness, to ignite that light-bulb moment for all to go from A to B.👷‍♂️ Kindness looks to build the 'bridge' between A & B in the most resource efficient way by sharing our knowhow - our resource is your resource, and vice versa.🍻 Please feel free to reach out, always love to connect with like-minded souls and if you are already at destination PBWF, kudos to you!