Mike Backode Email & Phone Number

Director of Marketing for the Institutional Marketplace.

Alternate Channels - Distributors 5/10-CurrentBuild, develop and manage distributors to grow in a previously underserved market place. From the ground up, developed all aspects of a solid value-proposition including product, position, placement and promotion. Executive level presentations to build a distributor network in North America.Lead intercompany teams of marketing, product managers, customer service, finance and research to acquire necessary resources to capitalize in new markets. These resources included the hiring of new marketers, lead generation programs, and other marketing collateral. Developed promotional packet and sold distributorships to North American small businesses that fit the defined characteristics of success.Key Accomplishments: ClientBusiness and technical support of distributors to aggressively grow their business.Quarterly business reviews focused on customer satisfaction and growth.Consulting to distributors to optimize profits in their operation.Key Accomplishments: CorporateStrong double-digit direct channel growthTangible value from a decrease in Corporate complexity Distributor growth due to having the right offering at the right price

Managed and motivated a professional team of 10-15 marketers. This team drove product consolidation and global new technology innovation for the Water & Waste treatment Division. The position required thorough technical knowledge, running customer trials, business plans, marketing training and analysis, and strategic pricing to drive the market towards a more profitable offering. This position also required assembling a cross functional team to measure and ensure profitability.Key Accomplishment: Generated $8.3M in increased profits as a result of global product consolidation

Global Voice of the Customer 1/05-121/06This position required managing a team to development, implement and communicate specific responses and action items as a result of a global customer satisfaction or Voice of the Customer Survey. Market research completed to understand the importance of specific customer needs. The specific action items included a comprehensive "win-back" strategy, and aggressive sales plans to those customers not happy with our products and services.Key Accomplishment: Generated $17M in increased sales as a result of global measurement and response to our customer satisfaction survey tool.

This position required detailed knowledge of raw materials, manufacturing processes, and global market place. Main focus of Product Life Cycle Management driven by a thorough "Dogs & Stars" analysis to help drive product line go-forward strategy. Responsible for all areas of product line management including pricing, positioning, promotion and placement. Position also required travel to implement on-site trials of new technology.Key Accomplishment: Significantly reduced the number of products to drove market place to higher profitability products and services.

Responsible for a small team of marketers in Chile, Argentina and Brazil. Introduced new technology and provided marketing teams with marketing fundamentals on pricing to drive growth and profitability.Key Accomplishment: Introduced new technology in the southern cone of Latin American that generated $3.2M in sales in the first marketing year.