• Area – Emirate of Abu Dhabi & Al Ain, United Arab Emirates • Promoting Spinneys / MMI’s (Dubai) Products, Services and Company Portfolio.• Management and development of on trade accounts (5* & 4* Hotels & Clubs)• Identifying new growth opportunities and increasing sales in existing accounts. • Problem solving, resolving and implementing tactical plans.• Achieve budgeted sales, profit and volumes for all designated accounts / outlets.• Adding value added services to customers at all times.• Oversee forecasting, processing of orders and successful delivery as per standards• Develop long term relationships and loyalty to Spinneys / MMI brands• Develop relationships with all levels of on trade key personnel, e.g. General Managers, F&B Managers, Finance & Purchasing departments.• Updating and maintaining customer records daily to incorporate strategy for business plan on all accounts.• Planning and Organisation on weekly and monthly plans with current sales data.• Implementing Staff training & holding dinner / lunch events, call my bluff events, including public speaking. • Create / construct / update / refresh of customers wine / beverage lists.• Negotiation of contracts, pricing and support products.• Managing credit liability, collecting cheques, cash, payment plans.• Creating retail trade through network events to drive on trade customers into retail.• Create and implement a daily journey plan for all on trade accounts.• Monitoring of Competitors activity in on trade, effective feedback and implementation of plans to stay ahead of the competition.• Work closely with local suppliers and contractors to achieve planned events.

• Area – M62 Corridor, East &West Yorkshire, Lancashire • Promoting Playford Ros Products, Services and Company Portfolio.• Managing a small team of two sales managers, reporting to Managing Director.• Target key decision makers in trade ( hoteliers, restaurateurs, publicans )• Identifying customers needs and wants, matching this to our company portfolio. • Problem solving, and then resolving and implementing tactical plans.• Adding value added services to customers at all times.• Updating and maintaining customer records daily to incorporate strategy for business plan on all accounts.• Planning and Organisation on weekly and monthly plans with current sales data.• Implementing Staff training & holding dinner / lunch events, call my bluff events, including public speaking. • Create / construct / update / refresh of customers wine lists.• Negotiation of contracts, pricing and support products.• Managing customer payment plans, collecting cheques, cash.• Creating Private Trade tastings / customers through Network situations.• Wine Judge for the BHA in the Young Waiter of Year Awards 2008.

• Responsible for small independent retail outlets creating sales and merchandising opportunities.• Increasing Brand awareness and developing relationships.• Data entry of sales information, maintaining records regularly.