Leading Digital Product Innovation at Lennar Technology Solutions*Innovative Digital Solutions*Integrations*Rapid Prototyping*Proof of ConceptsFocused on building game-changer solutions in the homebuilding industryCreating world-class, patented products which solidify Lennar(Fortune 500 Co.) as the #1 innovative technology leader in our space

Leading Lennar new technology development for all digital Land products.Reporting directly to the CIO. Focused on Corporate, Regional and Division level stakeholders. Building a comprehensive digital land acquisition and development platform from the ground up, supported by a bespoke modern technology stack, which we are building concurrently.*Horizontal & Vertical construction budget applications*Starts, Sales, Closing YOY planning application*Land Bank application in-house, integrations to LB partners*World-Class proprietary Due Diligence application running R/T data-feeds and latest quant fin-models, hyper performance R\E centric engines*SFR application built from ground up servicing institutional buyersOptimizing currently disjointed work flows for;Executive level presidents managing national portfoliosSenior vice-presidents managing multi-year projections of starts, sales and closings, across States.CFO, & Vice-presidents of Finance, Treasury and Accounting.Purchasing managers across divisions intra-State, across regions throughout the Nation.

Building bespoke digital product from ground up servicing Lennar Associates involved in all aspects of vertical construction. Supporting B2B co-developed SaaS software. Rebates platform.

Infrastructure teams and business verticals under my responsibilitySummary of leadership activities that I championed across areas of ownershipStrategize, develop and launch prototypes, MVPs, and/or NextGen digital solutions across: Web, Mobile, Kiosks, Smart Devices, Ghost Kitchens & Retail vessels, and IoTDrive the on-going advancement of 12+ month product roadmap, via PIP & SaFe agileDrive strategy evolution & priorities providing direction to product & development teamsSteer efforts of marketing, legal, finance, compliance, cybersecurityOwn development budget, forecasted revenue projections, & digital solutions biz impactDrive strategy via: experience gained from market activities, usage analytics, competitive response, revenue, and ensure market research is reflected in future product releasesLead Product team comprised of 65+ membersOwnership of the following teams;Pricing Infrastructure - consumer product pricing/revenue yield optimizationSupply Chain-micro-fulfillment &warehouse logisticsGhost Kitchens-Kitchen Display SystemE-Commerce-DTC-current day GetReef.comReef Security Solutions-in-vessel,& parking lot monitoring/compliance techVessel OS-mobile vessel hardware,& GPS tracking ParkJockey-mobile parking app & lot OpsLeadership4 Vice-presidents reporting directly to meSupply Chain logistics, B2B client partner relations & onboardingProduct Ops,B2B int. & shared services engagementVessel OS, readiness management, vessel deployment & maintenance Vessel hardware,asset choice, acquisition, & configuration in-vesselGhost KitchensDark KitchensCloud KitchensKitchen Display SystemKitchen Management SystemDirect to ConsumerSupply Chain LogisticsMiddle MileLast mileProximity as a ServiceE-commerce RetailDigital paymentsElavon payment processingAvalaraTaxAsset tracking Cradle PointSecurity SolutionsMotorolaVerizonLoRawanParking lot operationsLicense plate recognition (LPR) techMobility as a ServiceRobotic Kitchen

Excalibur Digital Product Commerce/ Innovations Technology Ownership and Management:* Built an employee-centric mobile application to optimize ship-crew workflows * Authored roadmap & epic features for all of 2020, and beyond* Researched and wrote technically focused stories, with key external dependencies* Lead a dedicated creative design team responsible for wireframes, low&Hi-Fi mocks* Directed high-quality, creative content in a fast-paced & highly technical environment * Collaborated with shared services:Legal, Chg.mgmt,Security, Performance, Platform & Release* Directed Quality Assurance resources by crafting QA strategy, execution/testing Device Strategy, Ownership, Testing, & Deployment* Initial ownership of Airwatch & all device management;* Regression-testing* Release management* Mobile apk deployment* Authored key architectural requirements towards hardening the technology stack against failureCustomer Evangelist:* 25% traveling w/ crew aboard cruise ships from all 3 brands; RCCL, Celebrity, Azamara* Actively participate in and foster Voice-of-Customer feedback during 1-2 week ship visits* Be-the-Customer shadowing of crew ship members to engage at a tactical level their tasks* Test newly built features with the crew during In-market-Trial ship visits to ensure product delivers* Be the stakeholders advocate for both ship-side and shore-side crew members Business Intelligence and Digital Analytics Tracking:* Conversion of paper; House-Keeping reporting, inspection logs, et.al., into digitized form* Track reduction & call deflection from originating passenger calls to guest services due to app* Creation of a web-based analytics dashboard fed from the actions within mobile app* Formed strategy for future reporting on tracking of passenger maintenance calls & time in queue

Remote Consulting position /Major Projects & Accomplishments:Consumer goods Design:* Designed and co-conceptualized new nighttime safety technology- physical product* Component development of physical hard-goods; 3D CAD designs/ 3D printing/ PrototypingFederal Government Client Partner and liason:* Managed Nuclear Regulatory Commission -NUREG testing * Florida State licensed Radiation Safety Officer* Radioactive Materials licensee Intellectual Property and Registered Patent Agent:* Authored all content for utility patent submissions to United States Patent Office* Authored technical white papers and documents for military-specifications Engagement Management experience:* Strategic Partnerships formed via B2B2C contractual agreements with industry leading companies * Closed deals in the vertical integration manufacturing channel * Design sales strategies for e-commerce manufacturer, wholesale and retail channel websites.Technology implementations;* Client Partner/Consultant setting up vendor digital sales channels* Extensive management of social media, digital analytics, and content measurement* Strategic direction of FB for all digital marketing campaigns including sales and promotional Ads* Instagram as an extension to FB for retail product videos and product showcasing* Google Analytics - for report generation and tracking of customer segmentation and demographics* iOS - mobile application development and technical architectural constructionClients include:* Military/Police/ Outdoorsman/RecreationalProjects:* US Army’s Asymmetric Vision and Decide Faster Initiative* 3D and augmented reality optics usage during engagements * Augmented Reality Situational Awareness and Targeting - Heads up visualization system that augments soldier's vision with 3D information, updates the dynamic environment and cues application of effects for training, rehearsal and operational maneuver and threat engagement.

Technology Management:Ensure GPT technology strategy for Smart Video creation is turned into executable roadmap Own strategic roadmap and value planning for Team Prometheus –Smart Video technology KPIs and OKRs;* Create Smart Video digital product as a critical growth area replacing physical paper* Seek conversions within ADP for existing; paper-processes, convert into video messaging* Identify roadblocks to strategy execution and collaborate with key stakeholders Product Management:* Drive relations of GPT partner technology teams to ensure on-time strategy implementations* Consulted internally for existing processes that could make use of being converted into video form* Engaged and influenced all key stakeholders to focus on value train management* Shifted focus towards capacity management, & ensuring consistent value driven prioritizationVendor Management:* Managed 3rd party vendor-relations & drove content ideation & creation w/ Sunday SkyRevenue Accountability for;* Build costs on video development projects * Calculated & analyzed ROI projections against video product creation replacing existing paper* Cost savings on a go-forward basis from product launches against previous * Billable hours for 3rd party vendor; video content creator Sunday SkyBusiness Intelligence and Digital Metric Analysis:* Statistical analysis/intelligence project – understanding data driving video-viewership* ADP TotalSource EV4 enterprise platform(Core) – creation of New Hire videos replacing paperkits * ADP WorkForceNow enterprise platform (WFN) –creation of Qualifying Life Event videos* Content creation, NPS, and daily reporting of ADP MyLife site website activity* Tracking and report building of New Employee Registrations + Smart Videos sends

Technology Management and Strategic Planning:* Analyze, formulate, design, & drive strategic agile transformation initiatives on flagship product.* Create product roadmap & execute strategy into action, both short-term and long-term growth* Architected real-time analytics engine and scope of big data set gatherings of metrics to revenueSocial Media / Marketing / E-commerce / 1:1 Customer Interaction -TradeShows:* Drive highly effective customer experience as measured by NPS, improving end -to end exp.* Execute product launch plans, partnering w/ marketing, technical support, Cust. Svr,& Sales teams* Identify cust. & mkt. requirements via voice-of-customer(VOC) interviews, remote & in-person* Drive sales enablement via product education, demonstrationsRevenue Responsibility:* Manage the business metrics of the product line* Track all commissions, revenue, margin, increases in trade profits post launch of new feature(s)* Provide recommendations to improve the commercial performance, ensuring financial goals * Extract the maximum commercial value from product line thru; design, pricing & new Dev.* Provide on-going market analysis & action plans,by tracking market & competitive dynamicsLeadership and Team Management:* Direct Reports and Team roles under my supervisor;* Engineers: a mix of full-stack, back-end, integration and a Sr. Principal Architect* Quality Assurance engineers: a mix of SDETIII, Agile, Automation* Three teams; Florida, Costa Rica, United Kingdom2015-2018 B2C Projects details; TradeStation International* Customized trading applications utilizing Interactive Broker’s APIOptions Station Pro redesign* Increase in Options trading revenue, increase market share from industry competitorsTradeStation Today* Provide a common themed starting point / container for dynamic content & marketing materials* Designed interactive components all crafted to increase trade revenue * Received Industry Awards

* Drive Charting agile team initiatives and develop next-gen 3D Chart-modeling capability * Authored product specifications for 3D charts overall container design and features* Directed the team towards a low cost P.O.C. model for rapid deployment of 3D prototype* Saved the company over $275,000 in development costs and 3+ months of time

SVB Analytics Technology Management:* Lead initiatives for flagship product CapMx, an Corp. Stock Option Equity Tracking Platform* Wrote stories detailing functionality towards enhanced employee stock options management* Worked cross-functionally with in-house engineering team as well as offsite India team* Transitioned functionality from pre-existing underlying legacy software to CapMx web-client* Managed multiple project engagements simultaneously leading teams in multiple time-zonesObjectives and Key Results:* Data migration specifications detailing servers & client databases, & legacy systems* Redesign of web-based client User Interface and complete overhaul of User Experience flowProjects completed include; * CapMx renovation specification of legacy software platform * Added web-based anti-fraud authentications and credentials recognition module* FAS 123R compliance initiative for share based (equity) payments to employees* User administration controls project; concept, design, feature-set and implementationBusiness Analysis:* web analytics; customer profile, user actions, event tracking, user pathways* tracking customer logs, customer utilization of computational results reports* heavy use of customer usage metrics to determine optimal future feature roadmap

Responsible for all aspects of Power E*Trade Pro(PET PRO) Active Trader Platform* Project Management (PMO responsibilities)* Product launch supervision* Managing strategic roadmap* Financial revenue modeling: cost/benefit analysis* Author draft copy of marketing content; client messaging, release notes, help docs.* Cross collaboration w/ digital-media team content creation for online marketing of new featuresVendor Management:Managed all financial market data contracts with data wholesalers;* Active Financial* NYSE, Nasdaq* Chicago Mercantile Exchange Launched the following projects for Power E*Trade Pro trading platform;* Nasdaq TotalView Level II- designed in-client framework for market depth module* Financial Sectors module - authored complete technical product specifications* News/Research- feature enhancements in client app for active trader base* Integrated 3rd-party futures client X_Trader Pro- trading app within existing platform* Quick Quotes / Account Mgmt –authored all product and data functional requirements * PET PRO trading platform Redesign – entirely new product user interface and user experience

* Cofounded micro-hedge fund* Analysis and price modeling of e-mini futures contracts* Built proprietary trading models and designed discretionary based methodologies* Wrote specifications for proprietary order execution to Interactive Brokers market data API* Managed all contracts for financial market data; e-signal, Trading Tech., Tradestation* Designed front end cutting edge order entry execution platform for e-mini contracts* Responsibility for P&L* 1MM AUM

* Capital allocated to high-frequency trading of derivatives contracts * Researched statistical systematic trading methods* Futures analysis/ price-modeling * Analyzed price behavior; stochastic and reversion to mean modeling* Conceptualized proprietary trading models and discretionary based methodologies* Managed 3rd party relationship with Trading Technologies creators of XTrader Pro®

* Traded e-mini futures from C.F. trade desk at Pacific Coast Stock Exchange* Formed B2B partnership with North Stone Capital Management LLC* Analysis and price modeling of high frequency forex/futures contract trading* Headed R&D team in broadening scope of core trading algorithm*Acquired by RBC Capital Markets

* Proprietary trading of emini futures contracts* Intraday execution of orders signaled by custom designed trading algorithms * A focus on equity index futures, emini-S&P500, and emini-Nasdaq contracts

* Trade execution for a private investment/trading group engaged in intra-market trading* Equity index futures contracts focused* Compliance and monitoring of trades via OMS* Oversee multiple automated trading systems activity during intraday market session* Enhanced core e-mini algo strategy by researching systems design* Technology ownership: performing code installation, upgrades and system maintenance* Operations support to the senior trader/ systems design engineer* Reconciled and reported cleared trades on customer accounts

* Recruited for all departments within the organization, placed over 30 new hires* Biggest placement within the organization was the Group Director of Engineering

Sales – B2B/B2C Organization and Retail Consumer Electronics* Internet and corporate-Intranet e-commerce shopping cart sales* Onsite- inside sales team lead selling & upselling our clients department purchasing managers* Client Partner for: Company, departmental, and individual employee hardware and software needs* Consistently champion customers' needs, and deliver built-to-order hardware solutionsCultivated multi-million dollar accounts:* Fulfilled hardware/software/accessories, all consumer electronics orders on a daily basis* Sold product portfolio that ranged from $10,000-$100,000-invoices * Negotiated & managed all technical support 24/7, 365* Negotiated and sold all service level agreements to my book of clients* My team included; break/fix technicians and product support specialists located on site* Order fulfillment consisted of any purchase from a $5 mouse, to a $50,000 rack mounted serverWorked onsite at client locations, cultivating relationshipsMy clients included;* RayChem Corp. - bought by Tyco. * Compaq - http://www.compaq.com/cpq-country/overview-full.html* Space Systems Loral : https://www.sslmda.com/

Accounting openings* Union Bank merged with Bank of California

Onsite Project Manager for rapid construction and deployment of In-Grocery-Store Banks throughout entire State of California* Oversee the physical infrastructure build out of California-State bonded contractors* Human Resources included; electricians, dry-wallers, painters, furnishers, carpenters* Project mgmt. ownership of 3rd party vendors * On site supervisory lead for rapid 3-day mini-branch build outs into supermarketsTeller Phase II IT project; * Authored hardware specifications for PC-based Teller-window machines* Lead all device deployments and proprietary bank operating software installations* Supervised the physical installation of all network connectivity cabling* Setup In-Grocer full branch IT secured network connectivity

Cash management, customer service and new accounts* 49 branches of 649 purchased during acquisition of SecPac by BOFA were eventually sold to Union Bank.

Cash management and customer service* all 649 branches of Security Pacific were sold to BOFA