New England Market Manager Spearheaded business development and sales strategies, resulting in a significant increase in market share.Designed and executed engaging promotional events and social media campaigns, boosting brand visibility.Fostered strong relationships with distributor sales representatives, enhancing collaborative efforts and sales performance.Led monthly ride-alongs with distributor personnel, ensuring alignment with sales goals and strategies.Achieved and surpassed sales, depletion, and activation targets through meticulous tracking and strategic planning.Delivered impactful staff training sessions and hosted consumer events, enhancing product knowledge and customer engagement.Identified and capitalized on new business opportunities, driving revenue growth.Managed market activation calendars and optimized T&E budgets, achieving cost-efficiency.

Business Development and Regional Sales Manager Drove sales to over 1000 cases within the first year through strategic business development and relationship management.Developed and implemented innovative marketing plans and social media strategies, increasing brand awareness and engagement.Led a high-performing sales team, overseeing hiring, training, and logistics to ensure seamless operations.Secured major partnerships with prominent brands and accounts, including Total Wines and Kappy’s Liquors.

General Manager (2019 - 2020)Directed daily operations and front-of-house staff scheduling, ensuring efficient and smooth service.Conducted thorough staff training on inventory management, enhancing team competence and service quality.Managed inventory and ordering of beer, wine, and spirits, maintaining optimal stock levels.

Managed daily operations and staff scheduling, maintaining high service standards.Conducted inventory management and staff training, optimizing bar operations.