Michael Bedo Email & Phone Number

London, England, United Kingdom

• In this role I have implemented successful marketing campaigns across the young adult list. Highlights include:
• Leading the campaign for the Philip Pullman brand with 2 major publishing moments: the paperback launch of The Secret Commonwealth (a campaign reach of nearly 3 million and the book launched at no. 1 in the children’s.
• Leading the Karen McManus brand with a particular focus… Show more In this role I have implemented successful marketing campaigns across the young adult list. Highlights include:
• Leading the Karen McManus brand with a particular focus on digital strategy during lockdown and achieving the highest pre-orders and first week sales ever for a Karen title
• Launching the rebranding of the ‘Noughts & Crosses’ series and the publication of Crossfire (the first entry in 10 years) earning BMS recognition for the campaign’s creativity
• Building a strong social media presence for horror debut Harrow Lake with a highly-successful proof campaign that earned BMS recognition and secured the book’s status as our lead YA debut of 2020

London, United Kingdom

• The optimisation of the discoverability of Egmont’s titles through digital channels
• Writing SEO-friendly product descriptions, website content, email campaigns and blogs
• Running social media campaigns to market front and backlist titles
• Monitoring the impact of digital strategy upon sales figures
• Ensuring consistency of voice across all major literary brands and the Egmont brand.

University Of Surrey

• Researching and writing my doctoral thesis
• Leading seminars and giving lectures across English Literature undergraduatemodules
• Pastoral support of students
• Presentation and dissemination of research at academic conferences and public engagement events

• First Story is a non-profit organisation that exists to foster literacy and aspiration in state maintained secondary schools
• Building networks of supporters and media contacts
• Writing fundraising bids, press releases, and annual reports
• Devising marketing campaigns for supporter events and the annual First Story Writers’ Festival

• At Scholastic I enjoyed editorial responsibilities across major titles and literary brands, including the bestselling Horrible Histories series.
• Project management of fiction and colour non-fiction titles
• Providing an excellent standard of author care throughout the publishing process
• Extensive copywriting, proofreading and copy-editing
• Providing digital content across websites, community pages, blogs and social media

Doctor Of Philosophy (Phd), English Literature/Creative Writing

Bachelor Of Arts (B.A.) (First Class Hons), English And American Literature