Michael Bedo Email & Phone Number

London, England, United Kingdom

In this role I have implemented successful marketing campaigns across the young adult list. Highlights include:• Leading the campaign for the Philip Pullman brand with 2 major publishing moments: the paperback launch of The Secret Commonwealth (a campaign reach of nearly 3 million and the book launched at no. 1 in the children’s chart) and the much-anticipated novella Serpentine which secured a top 10 position in the overall chart• Leading the Karen McManus brand with a particular focus… Show more In this role I have implemented successful marketing campaigns across the young adult list. Highlights include:• Leading the campaign for the Philip Pullman brand with 2 major publishing moments: the paperback launch of The Secret Commonwealth (a campaign reach of nearly 3 million and the book launched at no. 1 in the children’s chart) and the much-anticipated novella Serpentine which secured a top 10 position in the overall chart• Leading the Karen McManus brand with a particular focus on digital strategy during lockdown and achieving the highest pre-orders and first week sales ever for a Karen title• Launching the rebranding of the ‘Noughts & Crosses’ series and the publication of Crossfire (the first entry in 10 years) earning BMS recognition for the campaign’s creativity • Building a strong social media presence for horror debut Harrow Lake with a highly-successful proof campaign that earned BMS recognition and secured the book’s status as our lead YA debut of 2020• Leading the strategy for YALC (Young Adult Literature Convention) and project managing the exhibition stand • Representing marketing in our audio task force which exists to optimise collaboration with the audio team in driving sales across all formats• Being digital proofs champion for the division for lockdown and beyond, looking for ways to optimise our digital proofing and NetGalley strategy• Presenting our 2020/1 highlights at the 2020 Bookseller Children’s Conference Show less

London, United Kingdom

• The optimisation of the discoverability of Egmont’s titles through digital channels • Writing SEO-friendly product descriptions, website content, email campaigns and blogs• Running social media campaigns to market front and backlist titles• Monitoring the impact of digital strategy upon sales figures• Ensuring consistency of voice across all major literary brands and the Egmont brand.

University Of Surrey

• Researching and writing my doctoral thesis• Leading seminars and giving lectures across English Literature undergraduatemodules• Pastoral support of students• Presentation and dissemination of research at academic conferences and public engagement events

First Story is a non-profit organisation that exists to foster literacy and aspiration in state maintained secondary schools• Building networks of supporters and media contacts • Writing fundraising bids, press releases, and annual reports• Devising marketing campaigns for supporter events and the annual First Story Writers’ Festival

At Scholastic I enjoyed editorial responsibilities across major titles and literary brands, including the bestselling Horrible Histories series. • Project management of fiction and colour non-fiction titles• Providing an excellent standard of author care throughout the publishing process • Extensive copywriting, proofreading and copy-editing• Providing digital content across websites, community pages, blogs and social media

Doctor Of Philosophy (Phd), English Literature/Creative Writing

Bachelor Of Arts (B.A.) (First Class Hons), English And American Literature