Mike Bennett

Mike Bennett Email and Phone Number

CEO & Founder of Sway @
Mike Bennett's Location
Greater London, England, United Kingdom, United Kingdom
Mike Bennett's Contact Details
About Mike Bennett

I’m an unusual blend of business leader, creative and strategist. I help businesses understand how to connect with their customers and how to solve core business problems. From communications to innovation, from research and insight to business modelling and measurement, I help coordinate disparate, siloed aspects of the business, enabling connections and developing solutions to drive growth.I’m CEO and Chief Creative Officer of boutique creative consultancy, TheCltr (The Culture). We are an independent network of complementary, connected companies that enable growth by delivering world-class connected experiences.Prior to this, I was Group Creative Director for Accenture Interactive, where I developed strategy-led, big ideas; across communications, digital products and services. My main role was to help run a fully integrated offer combining the best of Fjord, Karmarama, Accenture Interactive and the broader Accenture family to drive billion-dollar growth for our clients. Most notably, this has included running and winning the experience solution for luxury car manufacturer Maserati.With over 25 years of experience running and pioneering creative digital businesses, I have been Creative Director for various world-class design agencies from VCCP and R/GA to Digit and consulted for many others. I’m also a multi-award-winning creative director, writer, interaction designer and director.I originally founded Sunbather, a multi-disciplinary design studio in the mid-’90s, which was eventually acquired by Razorfish, where I became Creative Director.I remember when new media was actually new.

Mike Bennett's Current Company Details
Sway As Limited

Sway As Limited

CEO & Founder of Sway
Mike Bennett Work Experience Details
  • Sway As Limited
    Chief Executive Officer
    Sway As Limited May 2022 - Present
    The AI trust checker for social media & news. Sway highlights when social media posts, influencers, accounts and publishers are negatively linked to violence, adult content, abuse, body image, identity, junk food, addiction and negative or undisclosed advertising. It also tells you when content is likely to be related to propaganda, troll farms or the misuse of AI.Our Trust AI is informed by more than 100 studies, including research from the University of Dundee, Cambridge and Stanford.
  • Thecltr
    Ceo / Chief Creative Officer
    Thecltr Jan 2019 - Present
    London, United Kingdom
    I'm CEO and Chief Creative Officer of freshly minted, creative consultancy TheCltr (The Culture). We are an independent consultancy network of fully connected companies, designed for the 21st century.We engineer experiences, design business models and architect value chains to put sustainable business growth at the core of our clients' business. Our mission is to drive sustainable growth for our clients by understanding consumers and how they connect to the culture that surrounds them.We are changing the definition of how consultancies, agencies, technology and brands work together to drive sustainable business growth using our horizontal network and bespoke methodology.All fundamentally rooted in culture and centred on consumers. Engineered for today but designed to ensure there is a tomorrow.
  • Accenture Interactive / Fjord
    Group Creative Director
    Accenture Interactive / Fjord Jun 2016 - Dec 2018
    London, United Kingdom
    My role as Group Creative Director was to work across both Accenture Interactive and Fjord to help bring big creative ideas, service design and innovation together, supported by technology platforms and data. I worked across a range of clients globally including, HSBC, LVMH, RBS and most recently Maserati to support and run pitch and retained client work.
  • Djinn
    Ceo - Chief Creative Officer
    Djinn Aug 2014 - Sep 2016
    London, United Kingdom
    An invention studio that created multi-channel content, digital products and services. From the Web and mobile to TV and physical products, we created content, products and services for audiences wherever they are.We aim to look at a client brief or business problem and identify opportunities where we can grow and add bottom line value to the client’s business. We identify a need, define the concept, then invent the solution. We then “thin slice” the business idea from top to bottom and create a prototype of how the solution works, how it acquires an audience and how it makes money. This prototype is then tested and iterated before being taken to market where the idea is refined further.We take the same approach to our own IP and will launch a number of different properties from games to entertainment and physical products.
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  • Vccp
    Head Of Invention
    Vccp Apr 2013 - Oct 2014
    London, United Kingdom
    VCCP bought our agency Studio ex Nihilo to help deliver multi-channel content, digital productsand services. From the Web and mobile to TV and physical products, we created content, productsand services for audiences wherever they are.We were an invention business, set up to develop and own IP; and help other businesses work outnew ways of making money; and then invent the means to directly deliver new revenue - this wasachieved via a business prototyping methodology.Clients: O2, Telefonica, Activision Europe, Sony Home Electronics Europe, the AA, Nesta, Saga,Digital Science, Digital Cinema Media and the IDM.
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  • Oil Productions Limited
    Ceo / Head Of Development / Founder
    Oil Productions Limited Apr 2008 - Jul 2014
    London
    Oil Productions was a multi award winning digital content studio, we owned and developed intellectual property, from multi awarding winning format “Routes” for Channel 4, to interactive food show and platform “Furious Hunger”. It blended client work and commissions with its own formats and was eventually acquired by Milestone Group PLC in late 2011. Awards included; 2 BIMA’s, A LOVIE Gold, IVCA Gold and Grand Prix and a BAFTA nomination.
  • R/Ga
    Creative Director
    R/Ga Jun 2009 - Jan 2010
    I creatively ran the Nokia account globally for the agency. Helping integrate digital services and products with the creative from Wieden + Kennedy.
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  • Digit London
    Creative Director
    Digit London Oct 2005 - Jun 2008
    A pioneering digital agency that was acquired by WPP where I helped run both the JWT teams and the digital studio over 3 years, helping them integrate into the group network. I developed processes and led the creative for a range of clients including Habitat, M&S, Sirius Radio, Nestle and many others and won various awards including a D&AD Black Pencil.
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  • Avision London
    Creative Director
    Avision London May 2002 - Jun 2004
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  • Empty Space Ltd
    Head Of Development And Co-Founder
    Empty Space Ltd Sep 2000 - Mar 2002
    A digital content studio, we raised significant funding to develop online comedy network “hahabonk” discovering talents such as Jimmy Carr and Mackenzie Crook and working with media brands from The BBC, Channel 4, ITV, Virgin and Disney.
  • Razorfish London
    Creative Director
    Razorfish London Nov 1999 - Jan 2001
    Razorfish was one of the first large network agencies to emerge in the dotcom rush. I was responsiblefor the UK after they acquired my agency Sunbather.
  • Sunbather Ltd
    Managing/Creative Director, Co-Founder
    Sunbather Ltd Jun 1995 - Nov 1999
    One of the first “new media” agencies, working across a huge variety of clients and projects including the BBC, HMV, Sony, Channel 4 and Microsoft. The agency was acquired by Razorfish.

Mike Bennett Skills

Creative Direction Digital Media Digital Strategy New Media User Experience Digital Marketing Advertising User Interface Design Interactive Advertising Interaction Design Art Direction Social Media Creative Strategy Brand Development Information Architecture Content Strategy Copywriting Web Design Online Marketing Television Graphic Design Mobile Devices Entertainment User Centered Design Interactive Media Animation Corporate Identity Writing Ballroom Dance Beekeeping Online Advertising Film Integrated Marketing Social Media Marketing Production Mobile Photoshop Film Production Creative Development Concept Development Video

Mike Bennett Education Details

Frequently Asked Questions about Mike Bennett

What company does Mike Bennett work for?

Mike Bennett works for Sway As Limited

What is Mike Bennett's role at the current company?

Mike Bennett's current role is CEO & Founder of Sway.

What is Mike Bennett's email address?

Mike Bennett's email address is mi****@****ail.com

What is Mike Bennett's direct phone number?

Mike Bennett's direct phone number is +160181*****

What schools did Mike Bennett attend?

Mike Bennett attended University Of The Arts London, Worcester Technical College.

What are some of Mike Bennett's interests?

Mike Bennett has interest in Arts And Culture.

What skills is Mike Bennett known for?

Mike Bennett has skills like Creative Direction, Digital Media, Digital Strategy, New Media, User Experience, Digital Marketing, Advertising, User Interface Design, Interactive Advertising, Interaction Design, Art Direction, Social Media.

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