Mike Bevan Email and Phone Number
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Mike Bevan personal email
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mikebevan918@gmail.com | Data-driven marketing director with strong product and services marketing, demand generation, distribution channel, and operations background that drives top-line growth. Extensive digital marketing acumen that scales cost-effective reach and awareness through SEO, SEM, social media, and email campaigns. Stimulates customer engagement and drives qualified leads through customer insights, segmentation, and personalized content. B2B and B2C website user experience proficiency that influences the customer buying journey and raises conversion rates. Skilled at orchestrating channel partner marketing programs for retailers, dealers, and franchises. Adept at introducing marketing technology to accelerate new customer acquisition and retention.Key accomplishments include:Business model transformationo Spearheaded initiative to reposition the Midas brand from repair shops to total car care centers. Collaborated with Field Operations and influential Midas Franchisees to inspire 85% of system to adopt new standards around staffing, equipment, merchandising, services, marketing, and pay plans. Organizational effectivenesso Created Digital Marketing department at the Chamberlain Group (CGI). Team of 16 served as digital center of excellence in support of four business units' customer acquisition, conversion, and retention initiatives. Digital Experienceo Co-chaired CGI enterprise digital strategy team to develop three-year technology roadmap to support marketing, sales and customer support. Secured $10 million funding to implement robust marketing technology stackDemand Generationo At Midas, delivered 9 consecutive quarters of same store sales increases through activation of $46 million budget for national media and 500+ local marketing plans o At CGI, shifted marketing mix from 70% traditional to 70% digital, leading to a 40% increase in leads delivered to our distribution partnersKey competencies include: Brand Development | Budgeting | Business Transformation | Channel and Field Marketing | Content Marketing | Creative Development | Customer Engagement | Customer Journeys | CRMDealer Networks | Demand Generation | Digital Marketing | Digital Experience | Digital Transformation Ecommerce | Franchise Operations | Loyalty | Marketing Operations | Marketing Strategy | Marketing Technology | Operational Excellence | Organizational Effectiveness | P&L | Product Management | Program Management | Project Management | SEO | SEM | Social Media | Strategic Planning | Team Leadership | Voice of Customer
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Owner And Adaptive Fitness TrainerSpecial StrongChicago, Il, Us
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Senior Director, North America MarketingPalfinger Ag Sep 2023 - PresentBergheim, AtABOUT PALFINGER PALFINGER is an international technology and mechanical engineering company and the world's leading producer and provider of innovative crane and lifting solutions. With around 12,650 employees (without contingent workers), more than 30 manufacturing sites and a worldwide sales and service network of around 5,000 service points, PALFINGER creates added value from the challenges of its customers. In 2023, PALFINGER achieved a record revenue of EUR 2.45 billion.Since 1989, PALFINGER serves its customers in North America with a comprehensive product portfolio perfectly measured to the region’s needs and standards. With a broad sales and service network, a mobile service fleet of over 100 vehicles, four manufacturing and assembly sites, and 15 locations that offer custom-built solutions, PALFINGER guarantees its customers the best support close at hand in the region. With its new headquarters in Schaumburg, IL, PALFINGER is underlining its aim of becoming North America's leading supplier in all product lines by 2027. -
Marketing DirectorFeldco Windows, Siding, Doors And Roofing Apr 2022 - May 2023Des Plaines, Il, Us• B2C lead generation via PPC, SEO, social media, TV, cable, streaming, direct mail, sponsorships, and OOH• Mobilized sales and marketing teams to generate 700 new 5-star reviews, raising the overall company rating from 3.1 to 4.1 in less than 6 months• Reversed two-year decline in organic web traffic and leads through investment in SEO • Designed and fielded inaugural research to measure consumer awareness and attitude across all markets. Leveraged insights to reposition brand and invest in additional marketing channels -
Global Marketing Manager, Retail Customer Channel ActivationCaterpillar Inc. May 2021 - Dec 2021Irving, Texas, Us• Increased parts sales by 17% through global expansion of Inside Sales Rep training and incentive programs, improved website experiences, paid digital media, and email campaigns• Achieved 15% increase in loyalty program enrollments through paid digital media initiatives• Piloted technical support hotline delivering 95% successful close rate on 200 monthly calls• Supervised team of eight to develop Caterpillar Dealer operations standards and best practices to drive customer engagement and aftermarket parts sales -
Svp / Director, Global Digital Marketing (B2B Lead Generation And Digital Experiences)Northern Trust Asset Management May 2019 - May 2021Chicago, Illinois , Us• Delivered 18% and 55% increases in marketing and sales qualified leads over 12 months• Improved engagement by 40% through interactive content software, third party content publishers, and measuring customer sentiment • Managed team of three and agency partners to enable regional business leaders to develop demand generation initiatives, personalization strategies, and marketing automation campaigns• Accelerated marketing performance reporting time from 90+ days to real-time through disciplined content taxonomy, tagging protocol, and data integrations.• Orchestrated B2B digital engagement strategy to increase client and prospect engagement, marketing and sales qualified leads, and assets under management. • Accountable for marketing technology ecosystem, analytics, and digital operations. • Product owner for re-platformed B2B website project. Defined personalization strategy, data visualization, interactive content, content tagging, and user experience. -
Director, Digital Marketing And Ecommerce, B2B And B2CChamberlain Group (Cgi) Jan 2015 - Mar 2019Oak Brook, Illinois, Us• Drove 40% increase in Dealer and Retail partner referrals through Paid Search, Search Engine Optimization, social media, location services, and email • Directed redesign of LiftMaster Dealer Extranet, leading to 140% increase in active accounts and 70% increase in ecommerce sales. Converted 25 new dealer accounts through lead scoring model.• Achieved business case ROI for B2B website in less than two years. Recognized as a Finalist, North America SAP Hybris Success Story of the Year.• Generated 230% increase in direct-to-consumer parts and accessory sales through redesign of three B2C ecommerce sites• Established CGI Digital Marketing department, including staffing model, job descriptions, KPIs and annual budgets. Responsibilities included B2B and B2C channels for Chamberlain, LiftMaster and myQ brands. • Co-chaired EBusiness Steering Committee to develop enterprise digital roadmap. Defined and implemented CGI digital vision and strategy reflecting business and technology goals. • Led several high visibility ecommerce and marketing technology projects to onboard Hybris B2B and B2C Ecommerce, Salesforce Marketing Cloud, Pardot, Social Studio, and Salsify.• Increased Consumer website traffic, leads and ECommerce sales through investments in new web platform, ongoing user experience enhancements, PPC, SEO, social media,, and digital display advertising. -
Director, Dealer Marketing ServicesChamberlain Group (Cgi) Oct 2013 - Jul 2015Oak Brook, Illinois, Us• Achieved 18% increase in LiftMaster Dealer B2B purchases and converted 27 competitor dealers through redesigned loyalty and market development programs• Pioneered local marketing automation SaaS platform leading to 25% increase in Dealer generated digital marketing campaigns• Improved LiftMaster Dealer location to first page ranking through publication of 800+ SEO optimized microsites and local PPC program• Remodeled $5 million Dealer co-op advertising program to achieve $1.5 million cost savings and improved trackability• Developed and implemented local marketing programs to drive end-user demand for LiftMaster products and dealer leads.
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Director Of Marketing, Liftmaster Garage Door OpenersChamberlain Group (Cgi) Oct 2012 - Oct 2013Oak Brook, Illinois, Us• Accountable for commercialization of 12 smart home SKUs with annual revenues of $77 million and 49% gross margin. Exceeded sales and margin targets by 6% and 2%• Developed consumer marketing and distribution partner programs to achieve $279 million NA sales objective for residential garage door opener and accessory portfolio• Supervised team of seven supply chain and product marketing professionals to consistently deliver 90% fill rate on key SKUs and 12% portfolio sales increase
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Director Retail & Field MarketingMidas International Jul 2007 - Oct 2012Palm Beach Gardens, Florida, Us• Accelerated business turnaround results through focus on new customer acquisition, resulting in success nine consecutive quarters of same store sales increases and 25% increase in daily customer transactions.• Led planning and activation of $46 million annual advertising budget to increase brand awareness, customer acquisition, conversion and customer lifetime value. • Directed agency field marketing team of 25 to plan and execute 500+ DMA/local marketing plans and supervised six-person internal creative services staff and agency partners to produce integrated brand and promotional communications.• Led development and field execution of six to eight annual promotional campaigns, including franchisee participation, point-of-purchase material design and distribution, system-wide communications, media production and trafficking and post-campaign analysis. • Directed creative development, production, editing and trafficking of 30+ television and 150+ radio commercials. Retained “A” list radio voice talent of Martin Sheen and Gary Sinise.• Conceptualized and executed Rock the Highway social media campaign. Established Midas’ presence on Facebook, Twitter and YouTube. Achieved 130 million total impressions and 5% increases in store traffic. Received 1,500+ submissions for “Next Great Road Song” contest.• Implemented COGNOS-based system to standardize enterprise key metric tracking and reporting, and reduce marketing campaign results analysis lead times from 45 to 10 days. -
Director Of Product Marketing, Maintenance ServicesMidas International 2004 - Jul 2007Palm Beach Gardens, Florida, Us• Directed national launch of Midas Touch Maintenance Package, generating 33% increase in new customer traffic, 29% increase in oil change sales and 50% increase in tire service sales. $130 average invoice ($29.95 retail) driven by 34% incidence of invoices with sales from other product lines. • Provided strategic and tactical leadership for $360 million retail maintenance services business line.• Orchestrated 12-member committee representing franchisee and corporate personnel to create profitable maintenance services retail operating model. Successfully implemented in 85% of stores within first two years, resulting in a 33% increase in sales of maintenance services. • Developed retail growth plans, including product positioning and branding, warranty strategies, retail operation models, store financial models, supply chain, training and promotions. Acquired responsibilities for tires, brake and exhaust services business lines in 2006.• Collaborated with training, field operations and key owner-operators to develop the Midas Touch Courtesy Check vehicle inspection process to facilitate cross-sell opportunities. Process generated 10% increase in jobs per vehicle and 30% improvement in customer satisfaction. • Spearheaded rebranding of brake service line, leading to 5% increase in average invoice. Leveraged consumer and category insights to create opening and premium price points and bundled services.
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Senior Business Unit Director, TreadmillsLife Fitness 2001 - 2004Rosemont, Illinois, Us• Directed P & L for $125 million commercial and consumer treadmill product portfolio, representing 28% of company’s 2003 revenues and 40% of profits. • Responsible for global product line strategy and product life cycle management. • Formulated new product development rationalization outlining forecasted sales and profits, pricing, manufacturing and engineering capabilities, and capital requirements to drive revenue and increase market share. • Directed cross functional team of eight representing product and channel marketing, manufacturing and engineering. -
Product Manager, Connected EquipmentLife Fitness 1997 - 2001Rosemont, Illinois, Us• Managed LifeCenter connected fitness network, LifeCircuit computerized strength training equipment, and Hammer Strength benches and racks product lines with combined annual revenues of $30 million and gross profits of $14 million. • Conducted research to assess and formulate market size, share, growth opportunities, market trends and competitive developments in product introduction, pricing, and performance. Leverage customer and user insights and new technologies to improve utility and reliability.
Mike Bevan Skills
Mike Bevan Education Details
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Northern Illinois UniversityFinance Emphasis -
Northern Illinois UniversityMagna Cum Laude
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The University Of Chicago Booth School Of BusinessDigital Marketing Strategy
Frequently Asked Questions about Mike Bevan
What company does Mike Bevan work for?
Mike Bevan works for Special Strong
What is Mike Bevan's role at the current company?
Mike Bevan's current role is Owner and Adaptive Fitness Trainer.
What is Mike Bevan's email address?
Mike Bevan's email address is mi****@****ain.com
What is Mike Bevan's direct phone number?
Mike Bevan's direct phone number is (630) 279*****
What schools did Mike Bevan attend?
Mike Bevan attended Northern Illinois University, Northern Illinois University, The University Of Chicago Booth School Of Business.
What are some of Mike Bevan's interests?
Mike Bevan has interest in Children, Education.
What skills is Mike Bevan known for?
Mike Bevan has skills like Marketing Strategy, Business Strategy, Strategic Planning, Business Analysis, B2b Marketing, B2c Marketing, Cross Functional Team Leadership, Brand Development, Building Brand Awareness, Channel Marketing, Channel Management, Marketing Research.
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