Mike Bevan Email & Phone Number

Chicago, IL, US

Bergheim, AT

ABOUT PALFINGER PALFINGER is an international technology and mechanical engineering company and the world's leading producer and provider of innovative crane and lifting solutions. With around 12,650 employees (without contingent workers), more than 30 manufacturing sites and a worldwide sales and service network of around 5,000 service points, PALFINGER.

Des Plaines, IL, US

• B2C lead generation via PPC, SEO, social media, TV, cable, streaming, direct mail, sponsorships, and OOH
• Mobilized sales and marketing teams to generate 700 new 5-star reviews, raising the overall company rating from 3.1 to 4.1 in less than 6 months
• Reversed two-year decline in organic web traffic and leads through investment in SEO
• Designed and fielded inaugural research to measure consumer awareness and attitude across all markets. Leveraged insights to reposition brand and invest in additional marketing channels

Irving, Texas, US

• Increased parts sales by 17% through global expansion of Inside Sales Rep training and incentive programs, improved website experiences, paid digital media, and email campaigns
• Achieved 15% increase in loyalty program enrollments through paid digital media initiatives
• Piloted technical support hotline delivering 95% successful close rate on 200 monthly calls
• Supervised team of eight to develop Caterpillar Dealer operations standards and best practices to drive customer engagement and aftermarket parts sales

Chicago, Illinois, US

• Delivered 18% and 55% increases in marketing and sales qualified leads over 12 months
• Improved engagement by 40% through interactive content software, third party content publishers, and measuring customer sentiment
• Managed team of three and agency partners to enable regional business leaders to develop demand generation initiatives, personalization strategies, and marketing automation campaigns
• Accelerated marketing performance reporting time from 90+ days to real-time through disciplined content taxonomy, tagging protocol, and data integrations.
• Orchestrated B2B digital engagement strategy to increase client and prospect engagement, marketing and sales qualified leads, and assets under management.
• Accountable for marketing technology ecosystem, analytics, and digital operations.

Oak Brook, Illinois, US

• Drove 40% increase in Dealer and Retail partner referrals through Paid Search, Search Engine Optimization, social media, location services, and email
• Directed redesign of LiftMaster Dealer Extranet, leading to 140% increase in active accounts and 70% increase in ecommerce sales. Converted 25 new dealer accounts through lead scoring model.
• Achieved business case ROI for B2B website in less than two years. Recognized as a Finalist, North America SAP Hybris Success Story of the Year.
• Generated 230% increase in direct-to-consumer parts and accessory sales through redesign of three B2C ecommerce sites
• Established CGI Digital Marketing department, including staffing model, job descriptions, KPIs and annual budgets. Responsibilities included B2B and B2C channels for Chamberlain, LiftMaster and myQ brands.
• Co-chaired EBusiness Steering Committee to develop enterprise digital roadmap. Defined and implemented CGI digital vision and strategy reflecting business and technology goals.

Oak Brook, Illinois, US

• Achieved 18% increase in LiftMaster Dealer B2B purchases and converted 27 competitor dealers through redesigned loyalty and market development programs
• Pioneered local marketing automation SaaS platform leading to 25% increase in Dealer generated digital marketing campaigns
• Improved LiftMaster Dealer location to first page ranking through publication of 800+ SEO optimized microsites and local PPC program
• Remodeled $5 million Dealer co-op advertising program to achieve $1.5 million cost savings and improved trackability
• Developed and implemented local marketing programs to drive end-user demand for LiftMaster products and dealer leads.

Oak Brook, Illinois, US

• Accountable for commercialization of 12 smart home SKUs with annual revenues of $77 million and 49% gross margin. Exceeded sales and margin targets by 6% and 2%
• Developed consumer marketing and distribution partner programs to achieve $279 million NA sales objective for residential garage door opener and accessory portfolio
• Supervised team of seven supply chain and product marketing professionals to consistently deliver 90% fill rate on key SKUs and 12% portfolio sales increase

Palm Beach Gardens, Florida, US

• Accelerated business turnaround results through focus on new customer acquisition, resulting in success nine consecutive quarters of same store sales increases and 25% increase in daily customer transactions.
• Led planning and activation of $46 million annual advertising budget to increase brand awareness, customer acquisition, conversion and customer lifetime value.
• Directed agency field marketing team of 25 to plan and execute 500+ DMA/local marketing plans and supervised six-person internal creative services staff and agency partners to produce integrated brand and promotional.
• Led development and field execution of six to eight annual promotional campaigns, including franchisee participation, point-of-purchase material design and distribution, system-wide communications, media production and.
• Directed creative development, production, editing and trafficking of 30+ television and 150+ radio commercials. Retained “A” list radio voice talent of Martin Sheen and Gary Sinise.
• Conceptualized and executed Rock the Highway social media campaign. Established Midas’ presence on Facebook, Twitter and YouTube. Achieved 130 million total impressions and 5% increases in store traffic. Received.

Palm Beach Gardens, Florida, US

• Directed national launch of Midas Touch Maintenance Package, generating 33% increase in new customer traffic, 29% increase in oil change sales and 50% increase in tire service sales. $130 average invoice ($29.95.
• Provided strategic and tactical leadership for $360 million retail maintenance services business line.
• Orchestrated 12-member committee representing franchisee and corporate personnel to create profitable maintenance services retail operating model. Successfully implemented in 85% of stores within first two years.
• Developed retail growth plans, including product positioning and branding, warranty strategies, retail operation models, store financial models, supply chain, training and promotions. Acquired responsibilities for.
• Collaborated with training, field operations and key owner-operators to develop the Midas Touch Courtesy Check vehicle inspection process to facilitate cross-sell opportunities. Process generated 10% increase in jobs.
• Spearheaded rebranding of brake service line, leading to 5% increase in average invoice. Leveraged consumer and category insights to create opening and premium price points and bundled services.

Rosemont, Illinois, US

• Directed P & L for $125 million commercial and consumer treadmill product portfolio, representing 28% of company’s 2003 revenues and 40% of profits.
• Responsible for global product line strategy and product life cycle management.
• Formulated new product development rationalization outlining forecasted sales and profits, pricing, manufacturing and engineering capabilities, and capital requirements to drive revenue and increase market share.
• Directed cross functional team of eight representing product and channel marketing, manufacturing and engineering.

Rosemont, Illinois, US

• Managed LifeCenter connected fitness network, LifeCircuit computerized strength training equipment, and Hammer Strength benches and racks product lines with combined annual revenues of $30 million and gross profits of.
• Conducted research to assess and formulate market size, share, growth opportunities, market trends and competitive developments in product introduction, pricing, and performance. Leverage customer and user insights and.

Master Of Business Administration - Mba, Finance Emphasis

Bachelor Of Science - Bs, Marketing, Magna Cum Laude

Certificate - Digital Marketing For Executives, Executive Education, Digital Marketing Strategy