Mike Birch

Mike Birch Email and Phone Number

Director @ Just Eat Takeaway.com
London, GB
Mike Birch's Location
London, England, United Kingdom, United Kingdom
About Mike Birch

I am a Managing Director and Global Commercial Leader with significant experience working with global corporations and the world’s largest privately owned spirit company in roles include Managing Director, Global Sales Director and Commercial Director.My expertise encompasses strategically leading and inspiring organisations with full P&L accountability of key business units, creating inclusive environments that support positive transformational change across multiple markets. I have a range of strengths including building and implementing strategic roadmaps that drive profitable growth, and effectively managing partners and stakeholder. I am also skilled at leading / matrix managing and developing diverse cross-functional teams (> c. 200) that add value and optimise returns.My successes encompass creating and delivering a disruptive global digital commerce strategy growing and growing the business by 400% in 4 years becoming the fastest growing sector in most markets. While MD Global Travel, I grew sales from $130M to >$200M NSV in 5 years and built the premium business from 12% to 32%. In the role as Commercial Director UK & Ireland, I won top image accounts such as SoHo House and The Savoy and evolved a mainstream organisation into the UK’s #2 premium spirits supplier.I am an experienced and inspirational strategic leader with a solid professional background and a dedication to success. I utilise these attributes to provide exceptional service to my employers and clients, and deliver success directly and through leading and developing teams that consistently achieve goals.Specialties: Strategic & Collaborative Leadership ✔️ Budget Management & P&L Accountability ✔️ Impactful & Influential Communicator ✔️ Building High Performing Teams ✔️ Stakeholder and Partner Management ✔️ Business Change / Transformation ✔️ Operational & Commercial Management Creating Annual & Long-term Strategic Plans ✔️ Diversity & Inclusion (D&I) ✔️ Creating an Inclusive Culture ✔️ Sales & Business Development ✔️ Leading Through Values & Empowerment ✔️ Financial Oversight / Management ✔️ Identifying / Implementing Digital Solutions ✔️ FMCG / Image Goods / Digital Commerce ✔️ Project Management

Mike Birch's Current Company Details
Just Eat Takeaway.com

Just Eat Takeaway.Com

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Director
London, GB
Website:
justeattakeaway.com
Employees:
12518
Mike Birch Work Experience Details
  • Just Eat Takeaway.Com
    Director
    Just Eat Takeaway.Com
    London, Gb
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  • Bacardi
    Bacardi Limited: Vice President, Digital Commerce
    Bacardi Jan 2019 - Present
    Largest privately held, family-owned spirits company in the world.Drove a disruptive global digital commerce strategy, transforming the company’s digital commerce capability globally, directly leading all digital commerce channels, reporting to the Chief Financial Officer Recruited and led a team of c. 50 SMEs to accelerate capability and performance with ‘buy, build, borrow’ strategy: a key pillar of the company's global 'Best 10’ strategy, requiring regular Board updates. Notable Achievements:◼️ Built a global e-commerce business, growing it by 400% in 4 years to $120M.◼️ Led the business to become the fastest growing sector, above ‘fair market share’ in most markets, while delivering a GP / case twice the core business.◼️ Built 12 ‘direct to consumer’ sites in the US and delivered $1M in first retailer sales in just 6 months. ◼️ Led a radical transformation of global search and performance marketing as an ‘enterprise service’ for the business leveraging sales analytics: now considered the go-to model for all media spend globally.◼️ Consistently achieved >95% digital shelf execution globally for all key e-commerce customers.◼️ Harmonised global Amazon retail JBP with standard counterparts to become the fastest-growing major spirits supplier from 2022 to 2024.◼️ Onboarded new eB2B partnerships with emerging platforms and leading global beverage players. ◼️ Gained top 25 supplier ratings by Amazon Advertising Europe across all product categories. ◼️ Built and developed strong international partnerships with leading global e-commerce 'pure players', including TMall, Amazon, Rappi and Instacart.
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  • Bacardi Limited
    Bacardi Limited: Vp, Managing Director Global Travel Retail
    Bacardi Limited Jun 2012 - Dec 2018
    London, United Kingdom
    May 2012 to Dec 2018: Bacardi Limited: VP, Managing Director Global Travel RetailLed 1 of the company’s 6 business units with full P&L responsibility and a global remit, directly managing Marketing, Sales, HR and Finance teams with matrix accountability for the Supply Chain team. Developed and implemented a comprehensive strategic plan, including goals, objectives and timeline milestones, gaining buy-in across the business. Full responsibility for 80 direct reports and 200 indirect reports reporting to the Chief Marketing OfficerNotable Achievements◼️ Launched 4 new-to-market malt whiskies and developed multiple Dewars lines to spearhead global entrance into the premium whisky segment. ◼️ Grew sales from $130M to >$200M NSV in 5 years and built the premium business from 12% to 32%.◼️ Funded 140 additional Brand Ambassadors to build consumer desire in key airport locations. ◼️ Developed the Advantage Group assessment from #5 to consistently #1 or #2 customer supplier rating.
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  • Bacardi Global Brands
    Bacardi Limited: Global Sales Leadership Director
    Bacardi Global Brands Apr 2010 - May 2012
    London, United Kingdom
    Project role reporting to the Global Chief Commercial Officer and part of the global leadership team. Developed and implemented a major Board sponsored program with BAIN Consulting to improve global sales effectiveness versus the CPG average. Led the International Key Account, Global Pricing, and TNT teams and Global Sales Council Notable Achievements◼️ Developed new ‘Bacardi Commercial Way’ assets. ◼️ Embedded sales execution standards in the top 10 markets. ◼️ Built and introduced a successful new global pricing model.
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  • Bacardi Brown Forman Brands
    Bacardi Limited: Various To Commercial Director Uk & Ireland
    Bacardi Brown Forman Brands Sep 1998 - May 2010
    Winchester
    Bacardi Limited: Various to Commercial Director UK & Ireland Joined Bacardi in 1997, initially as Tesco Customer Lead, and progressed to off-trade Sales Director in 2001 before being promoted to Commercial Director for UK and Ireland in 2003. Built a high-performing team by attracting the best talent across the industry. Led c. 150 resources in On-and-Premise Sales, Category Management and Customer Marketing functions as UK MD for the 2nd largest premium spirits company in the UK. Notable Achievements◼️ Built a mainstream business into the UK’s #2 premium spirits supplier.◼️ Lead for critical commercial relationship with UK and Ireland cost share partner Brown-Forman brands.◼️ Developed new premium spirits sales force organisation, significantly growing market share and developing iconic, lasting customer contracts such as SoHo House and The Savoy.◼️ Transformed a 3rd party sales agency into a new and effective tele-business function with improved results and significant cost savings.◼️ Drove major growth of the Bacardi Breezer brand in the UK, generating exceptional profits.
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  • Virgin
    Business Development Manager
    Virgin Sep 1996 - Aug 1998
    London, United Kingdom
    Role: Virgin Cola launch in the UK off premise with new listings in all target customers.
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  • The Coca-Cola Company
    Various
    The Coca-Cola Company 1988 - 1996
    Roles: Graduate trainee scheme. Various field sales, account management, supply chain and trade marketing roles.
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Mike Birch Education Details

Frequently Asked Questions about Mike Birch

What company does Mike Birch work for?

Mike Birch works for Just Eat Takeaway.com

What is Mike Birch's role at the current company?

Mike Birch's current role is Director.

What schools did Mike Birch attend?

Mike Birch attended Harvard Business School, University Of Virginia Darden School Of Business, University Of Nottingham.

Who are Mike Birch's colleagues?

Mike Birch's colleagues are Jorawar Sangha, Kevin Olubayode, Mica Ashton, Francesca Pelucchi, Esti Goldman, Filippo Mostocotto, Jasper Rückert.

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