Mike Birdsell Email and Phone Number

General management of sales and marketing operations in the US relating the sale of capital equipment for the test and measurement of optical components and systems. Manage professional relationships and legal contracts with customers in the consumer electronics (AR/VR), sports optics and medical markets. Establish and maintain regional business plan including strategies and call planning. Organize and participate in industry tradeshow events.

Customer facing role focusing on educating markets on company strengths and competencies. Marketing efforts including direct outreach, research relating to market needs, and development of standard products. Direct customer relations as the first point of contact for technical project discussions, legal agreements, timelines and pricing. Pipeline management and forecasting using specified CRM. Network with automation equipment vendors for the purpose of providing technical resources and excellent customer service.

Acting as front-line company representative for key optics customers in the AR/VR, consumer products, and medical industries. Technical review of applications and organization of factory technical support team. Negotiate business relationships including the handling of legal agreements, pricing and general customer service. Business development activities include market research, customer mapping, networking and general outreach including tradeshows and industry events.

Manage day-to-day activity of sales staff for North America branch of global optics metrology solutions provider. Create and implement programs to stimulate good customer service and overall company growth. Work closely with marketing department to align efforts to a common goal.

Trioptics is an industry leader with the largest spectrum of optical measurement technology.

Responsible for the daily activities of a team of seven sales people in a highly specialized facility. Company focus based mostly on glass as a material. Resolve issues and conflict both within the company and with customers. Contract negotiations, vendor selection and negotiation, forecasting, budgeting and report building. Coordinate with marketing department regarding market focus and attend trade shows.

Conduct sales, customer service, and marketing efforts for electroformed optics and thin film coatings. Products include precision electroformed reflectors and low mass structures for scientific, aerospace, medical and military applications. Also offering thin-film coatings for the manipulation of the optical spectrum in both transmission and reflection applications. Attend industry tradeshows to represent the company to its customers. Highest title held.

R.P. is a Warehouse distributor and retailer of automotive components and safety equipment for use in automotive racing industry. My duties included managing day to day operations relating to sales and marketing, website management, market research and establishment, advertising and networking relating to internet optimization and renovating company image. Successes include complete re-designing company image, from name, logo, website, to visually updating two company track trailers. Established relationships with several new vendors and product lines as well as nationwide customers. Other duties included key customer sales, counter sales, track side sales and tradeshow attendance.

Responsible for day to day operations relating to the motorsports division including, technical sales and national distribution management. Product forecasting and market development.Negotiate and implement the NASCAR rear spring control program for Spring Cup and Nationwide Racing. Negotiate controlled rear spring program for ARCA series. Marketing and consumer sponsorships relating to racing division.Attend race tracks nationwide as technical support and to promote product awareness.Negotiate with automotive racing sanctioning bodies relating to rules and contingency.Trade shows attendance including the management of the PRI trade show booth. Television appearances relating to product sales and marketing for Motorsports. Member of the industry representation board for PRI tradeshow development. Network with other industry professional to insure market penetration and constant connection with industy climate.Tripled sales volume during 6 years of employment.