Mike Boken Email & Phone Number

Bryn Mawr, PA

Biocentric LLC - The Product Launch ExpertsOur experienced consulting team specializes in product launch marketing strategy, launch planning, and post-launch commercial optimization. This focus allows us to offer our current, real world experience to help brands succeed during the launch phase. Our marketing expertise was instrumental in more than 11.

Chesterbrook, PA

Served as an internal marketing consultant working with local EU teams to ensure launch strategies would deliver launch success in critical markets. Led the development of market/situation analysis, strategic imperatives, and strategic launch plans for 3 primary EU markets.

Leader of cross-functional project teams analyzing critical business processes and identifying opportunities to increase efficiency & effectiveness.

Vyvanse product launch strategist & marketing team leader. Led cross-functional teams in the development & implementation of launch & post-launch strategies for product positioning, pricing & reimbursement, differentiation, & phase IV clinical trials. Directed team of 12 marketing professionals with annual marketing budget >$130MM/year. AWARDS &.

• Lead strategist and marketing team leader for Adderall XR. Directed strategic marketing plans, developed launch plans for adult and adolescent indications. Directed team of 6 marketing professionals with annual.
• Awarded “Shire Presidents Club” for 2005 performance
• Promoted from Director to Senior Director in 2006

Led the development of the strategic marketing plan for Synvisc, an injectable device for osteoarthritis of the knee. Refined leadership skills managing 3 direct reports. Led concept development and implementation of a new pricing strategy.

Refined marketing skills in public relations & health care professional tactical promotion during commercial launch of Flumist, a novel intranasal flu vaccine. Developed & implemented an innovative consumer public relations plan that delivered ~2 billion consumer Flumist impressions vs. objective of 150 million impressions.

• Built marketing skills developing/implementing health care professional launch tactical plan for Prevnar, a “first-in-class” pneumococcal vaccine for infants & children. Gained valuable “crisis marketing” experience.
• Wyeth Golden Circle - President’s Leadership Award recipient for performance in 2002

• Built marketing foundation of critical success factors with a product launch while developing marketing skills for physician tactical marketing, data analysis. Prevnar was among top 5 most successful pharmaceutical.
• Wyeth Golden Circle Award recipient for performance in 2001
• Promoted from Product Manager I to Product Manager II in 2001

Developed leadership skills managing a 10 person vaccine & antibiotic sales team. In 1998, our sales team ranked #1 in the nation out of 43 districts for vaccines sales growth (18% growth vs. national increase of 4%) & #2 in the nation for Suprax Suspension market share growth.

Developed hospital selling & key opinion leader development skills selling all brands in the Wyeth product portfolio. Increased IV antibiotic (Zosyn) sales by >100% within six months compared to the national increase of 15% in 1996.

Refined selling skills and delivered a 20% & 30% increase in Rx volume across my assigned primary care product line in 1994 & 1995 respectively. Performance ranked in top 5% of the region of 93 representatives in 1995.

Masters Degree, Business Administration

Bachelor'S Degree, Business Administration

Activities and Societies: University of Montana (Division 1) Men's Basketball Scholarship Athlete 1986 - 1991