• Developed continuing strategic marketing product plans for 2D and 3D extra oral dental x-ray imaging equipment, including CBCT machines.• Responsible for product P & L for annual revenues of approximately $140M. Accomplished yearly growth rates approximately 5% per year above market growth rates.• Global product portfolio ownership with a focus on customer needs, profitability, and innovation. • Managed product portfolio assessments to drive product life cycles. Maintained product life transitions including the development, launch, sale and obsolescence of products.• Defined and communicated product cost goals and pricing strategies that aligned with overall company profit goals and being competitive in the market. • Tracked competitive marketing and product activities and prepared reports detailing marketing efforts of key competitors.• Provided sales management and field sales personnel support by delivering selling materials, product training sessions and web-based informational sessions to ensure product line knowledge.• Cultivated extensive customer contact base that was used to determine market requirements with respect to new product development. These customers regularly participated in advisory panel discussions and as beta site installations to ensure that all customer marketing requirements were being met.• Analyzed market trends and capabilities and other market results to proactively drive portfolio feasibility. In addition, formulated new solution opportunities based on exiting or coming product platforms as well as proactively driving "selling against" in relation to competition.

• Developed strategic marketing product plan for electronic bar code readers used in domestic and international manufacturing, distribution, parcel, and postal markets. • Communicated regularly with senior management and technical staff of target customers to discuss new trends and new product needs to drive innovation. • Developed product branding plan that aligned with the overall company strategic business plan. This resulted in increased product-line awareness.• Assisted in the redesign of the entire marketing collateral portfolio including product manuals, data sheets, application briefs, and web page design. • Built and managed a strong working relationship with sales management, field sales, product development team, and manufacturing to ensure optimization of product marketing.• Created new product launch plans and tracked activity of new products. Provided necessary marketing collateral and training to sales and support personnel.

• Managed a cross-functional engineering team which consisted of hardware, software, mechanical, test, and compliance engineers. • Managed new product development schedules including resource allocation and project budgeting.• Worked closely with team to develop innovative solutions for emerging market requirements.• Provided support to manufacturing to ensure quality and to assist with any cost reduction initiatives.• Successfully launched several new products which produced recurring annual revenue of approximately $50M+.Team leader/manager for a cross-function engineering team consisting of electrical, software, and compliance engineers. Responsibilities include the managing of all new and existing Research and Development projects for laser-based bar code scanning products.

• Define scope of projects and develop project plans• Coordinating staff and internal resources• Managing project progress and adapt work as required• Ensuring projects meet deadlines• Managing relationships with clients and stakeholders• Designing and signing off on contracts• Overseeing all incoming and outgoing project documentation• Designing risk mitigation plan• Conducting project review and creating detailed reports for executive staff• Optimizing and improving processes and the overall approach where necessary• Managing large and diverse teams• Create end-of-project acceptance testing• Follow-up with clients after completion of project