Mike Bruno

Mike Bruno Email and Phone Number

Content Strategy Leader | Digital Transformation | Business & Product Development | Growth Driver @ CNN
Mike Bruno's Location
New York City Metropolitan Area, United States, United States
About Mike Bruno

I am a results-driven media executive with over 20 years of experience leading digital transformation and driving growth across industries like entertainment media, financial products and services, e-commerce and news. My focus is on scaling businesses, building and optimizing content strategy and leveraging data-driven insights to drive revenue and build sustainable digital ecosystems.Throughout my career, I have developed a deep expertise in marketing, content strategy, e-commerce/affiliate and audience development. I’ve had the privilege of managing high-performing teams from small editorial groups to an expansive cross-functional team of 130+ professionals. I’ve mentored and guided talent to not only grow but thrive in challenging and dynamic environments. I create integrated vision for brands, aligning all business functions to drive growth and profitability, and ensuring that teams have the culture, support and strategy to succeed. I take pride in the ability to balance operational excellence with creativity. Whether it’s refining editorial strategy, managing a P&L or pioneering new innovative digital products, my work creates a lasting impact and delivers measurable results. I am excited to continue evolving within the digital landscape and seeking out new challenges to further expand my expertise. My goal is to continue delivering high-impact results while nurturing future leaders and creating transformative products and experiences in the digital media space.Key Strengths: Digital Audience Development & Growth | Content & Affiliate Marketing Strategy | Cross-functional Team Leadership | P&L Management & Revenue Growth | Data-Driven Decision Making | Strategic Partnerships & Stakeholder Management | Organizational Leadership & Staff Development Feel free to reach out at mbruno808@gmail.com to discuss how we can collaborate or connect!

Mike Bruno's Current Company Details
CNN

Cnn

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Content Strategy Leader | Digital Transformation | Business & Product Development | Growth Driver
Mike Bruno Work Experience Details
  • Cnn
    Vice President Commerce
    Cnn Jan 2022 - Present
    Atlanta, Us
    I am general manager and business owner of CNN's Commerce business, responsible for the P&L and business planning, strategy and operations, product, audience development, business development and partnerships, and content creation and editorial. I am a founder of CNN Underscored, and my leadership over the past five years has driven a remarkable CAGR and transformed the Commerce business into one of CNN's highest-performing entities.* Spearheaded the development and expansion of the Commerce business unit, achieving remarkable growth in revenue and audience through innovative strategies and operational excellence.* Cultivated a high-performing team by fostering a culture of collaboration, continuous improvement, and user-centricity, resulting in increased market share and revenue growth.* Streamlined processes and optimized resources to enhance productivity and profitability, ensuring sustainable growth.* Prioritized an optimized user journey by developing tailored solutions that meet and exceed user expectations, driving repeat business and loyalty, and optimizing revenue at all points in the funnel.
  • Cnn
    Editorial Director, Underscored
    Cnn Jul 2019 - Jan 2022
    Atlanta, Us
    Management and leadership responsibilities for CNN’s e-commerce reviews and recommendations product, Underscored, including content strategy, creation, programming and marketing, video, social, email, photography and product testing.
  • The Points Guy
    Senior Vice President
    The Points Guy Sep 2017 - Dec 2018
    New York, Ny
    • Head of digital media for Red Ventures' affiliate-marketing travel, lifestyle and personal finance brand• Increased profitability by 60% by overhauling customer acquisition strategy and optimizing funnel• Grew audience by 70% through a targeted content creation strategy and optimization of social and search channels • Increased video views 50% by creating an in-house team and overhauling creative direction• Doubled organic social engagement• Launched brand on Instagram and Flipboard• Widened Top of Funnel with the launch of Family and Budget content verticals
  • Billboard
    Senior Vice President
    Billboard Mar 2014 - Sep 2017
    New York, Ny, Us
    • Executive oversight of editorial and marketing strategy and P&L across web, email, print, social, product and video for Billboard, Spin, Vibe and Stereogum• Drove 3x increase in monthly UVs • Executed targeted consumer audience acquisition strategy for a branded content initiative that delivered 50% of annual revenue• 7x increase in social audience through community engagement and implementation of video • 10x increase in monthly video views; generated by creating social and YouTube series and building out a robust video programming slate • Opened new advertising revenue streams with launch of Style, LGBTQ and Dance Music verticals• Added 8-figures to the bottom line through new brand tentpoles and a Live Grammys Red Carpet Show
  • Entertainment Weekly
    Executive Editor
    Entertainment Weekly Jan 2007 - Mar 2014
    Los Angeles, California, Us
    • Led content growth strategy for Entertainment Weekly across web, video, social and product• Drove 4x increase in monthly UVs through real-time content development strategy• Launched brand on Facebook and Instagram• Developed and produced EW’s first original content video series• Drove development and launch of TV co-viewing app and on-platform live stream product• Directed launch of fashion, parenting and entertainment industry verticals and eventsFirst-place awards:Ad Age - Media Vanguard AwardEditor & Publisher - Best Use of Social MediaE & P - Best Entertainment News BlogFolio - Best Online Site of the YearFolio - Best Online ArticleMultiple Min Awards - Best Team & Best Video
  • Soap Opera Digest
    Editor
    Soap Opera Digest 2004 - 2007

Mike Bruno Skills

Editorial Blogging Video Editing Facebook Social Media User Experience Entertainment Music Seo Product Development Journalism Team Management Digital Media New Media Social Media Marketing Content Strategy Publishing

Mike Bruno Education Details

  • University Of Illinois Chicago
    University Of Illinois Chicago
    English
  • University Of Missouri-Columbia
    University Of Missouri-Columbia
    And Related Programs

Frequently Asked Questions about Mike Bruno

What company does Mike Bruno work for?

Mike Bruno works for Cnn

What is Mike Bruno's role at the current company?

Mike Bruno's current role is Content Strategy Leader | Digital Transformation | Business & Product Development | Growth Driver.

What is Mike Bruno's email address?

Mike Bruno's email address is mb****@****ail.com

What is Mike Bruno's direct phone number?

Mike Bruno's direct phone number is +121249*****

What schools did Mike Bruno attend?

Mike Bruno attended University Of Illinois Chicago, University Of Missouri-Columbia.

What are some of Mike Bruno's interests?

Mike Bruno has interest in Children, Civil Rights And Social Action, Politics, Environment, Human Rights, Arts And Culture.

What skills is Mike Bruno known for?

Mike Bruno has skills like Editorial, Blogging, Video, Editing, Facebook, Social Media, User Experience, Entertainment, Music, Seo, Product Development, Journalism.

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