Leading the EMEA digital team with our ambition to create outstanding online customer experiences for our patients and healthcare practitioners.

Dexcom, develops, manufactures, and distributes continuous glucose monitoring systems for diabetes management. Dexcom is expanding rapidly across EMEA and our online D2C stores allow patients to purchase directly using pay-as-you-go or subscription models.

• Designing and implementing the online revenue strategy and marketing plans for the digital platforms.• Leading customer and competitor market research, analysing voice of customer and customer behaviour to develop optimum customer journeys.• Driving audience segmentation, persona strategies, development of value propositions, delivery and implementation of go-to-market strategies.• Responsible for analysing and redefining global product strategy, product portfolio analysis, product positioning, and working closely with product development teams to introduce new value-added ranges.• Devised and delivered data-driven multi-channel marketing campaigns to build brand awareness and drive sales across the business, using omnichannel marketing tactics, Account Based Marketing, content marketing and pipeline generation.• Reviewing campaign effectiveness to adapt and evolve as necessary to ensure investing resources in the most commercially viable markets.• Managing large product range, setting pricing strategies, implementing Conversion Rate Optimisation and creating promotional campaigns. • Devising and delivering data-driven multi-channel campaigns to build awareness and drive sales.

• Leading marketing with responsibility for building, developing and delivering the 3-5 year product marketing strategy roadmap. • Developed new product communication strategy (value propositions, go-to-market strategies) to launch new products across multiple markets. • Leading demand generation tactics, filling sales pipeline with high quality leads through a global marketing strategy. Developed and deployed effective integrated campaigns to drive business growth. Monitored and measured channel marketing activities and trends, reporting KPI’s and data analytics. • Managing a team responsible for product marketing and demand generation

Following an internal promotion, secured responsibility for the strategic market development and product innovation in European markets. In addition, working with the commercial and marketing departments to analyse and research EU markets, supply and demand forecasting, and generating strategic business plans.

Responsible for creating annual strategic marketing plans and budgets, setting out clear, measurable objectives for EU markets. Role encompassing PR, advertising, product launches, direct mail, online digital development, and customer communications through market segmentation.Key achievements:• Successfully demonstrated value of strategic marketing which resulted in marketing department taking on responsibility of annual commercial objective setting.• Developed strategic marketing programmes to secure strong market share for key central European markets.• Established strong metrics (ROI & KPI’s) for measuring success of marketing activity.• Significantly improved brand awareness and press coverage. Company now seen as a benchmark in its sector for marketing and PR communications.• Generating recommendations of new proposals and critical appraisal of business strategies; then driving change management process through the business.

• Developed marketing plans and product marketing strategy in alignment with strategic objectives.• Led new product development from embryonic stages to roll out marketing programs through sales teams and PR.• Significantly grew the brand presence in UK and Europe. Expanded marketing programme throughout USA and globally. Established a thriving export market in Europe and USA through strategic marketing programme.