Mike Byrd

Mike Byrd Email and Phone Number

Industrial Automation Marketing Manager at Scott Equipment Company, Inc. @ Product Marketing Alliance
Mike Byrd's Location
Charlotte Metro, United States, United States
About Mike Byrd

SCOTT EQUIPMENT COMPANY, INC.: Since 1977, Scott Equipment has been dedicated to the distribution of high, quality, technically advanced and energy efficient products for the industrial market. We have over 300 years of machine automation experience employed today. In addition to having warehouse with over 75,000 products in-stock allowing for quick order fulfillment, we have highly experienced staff on site that can build custom assemblies, professionally trained staff to custom cut Hiwin rail, and an inside and outside sales team that can help you with any of your industrial automation needs. Our goal is to exceed our customer's expectations. Please reach out to us with any industrial automation questions.CAREER SUMMARY: Over twenty years experience planning, implementing, and managing information related technologies for both small and large organizations. Proven ability to solve real-world project management and customer service related problems while supporting key organizational decision-makers. Established track record of providing information management and technical support for business development and contracting activities. Experience covers the areas of e-commerce, marketing, security, service delivery, systems administration and design, development and implementation of databases and decision support systems to satisfy time sensitive information requirements.PERSONAL DEVELOPMENT: Self-taught web designer using Drupal and Shopify Content Management Systems. Proficient using Custom Content Types, Custom Fields (CCK), Views, Taxonomy and Module installation and configuration. Websites are designed with Search Engine Optimization (SEO) as a main focus using Keyword Research, Taxonomy, Content Optimization and Website Optimization.

Mike Byrd's Current Company Details
Product Marketing Alliance

Product Marketing Alliance

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Industrial Automation Marketing Manager at Scott Equipment Company, Inc.
Mike Byrd Work Experience Details
  • Product Marketing Alliance
    Pro Member
    Product Marketing Alliance Nov 2024 - Present
    San Francisco, California, Us
    The Product Marketing Alliance’s mission is simple: to elevate the role of product marketing, and we did this by giving the function a voice, establishing its value in an organizational map, and ensuring PMMs worldwide have had a central hub of resources to upskill.
  • Scott Equipment Company, Inc.
    Marketing Manager
    Scott Equipment Company, Inc. Nov 2016 - Present
    Charlotte, Nc, Us
    Currently responsible for marketing and e-commerce efforts for one of the largest Industrial Automation distributors in North and South Carolina. Maintain the company website built on the Magento CMS platform with a focus on e-commerce, taxonomy and metadata strategies, search and user interface. Monitor the industrial automation market to ensure the company’s products are competitively priced and inventoried. Perform weekly website tests to verify consistent search results and correct product categorization. Work with management to promote specific store promotions via email marketing and social media. Leverage social media and digital marketing to educate customers and continuing to build the Scott Equipment brand.SCOTT EQUIPMENT: Since 1977, Scott Equipment has been dedicated to the distribution of high, quality, technically advanced and energy efficient products for the industrial market. We have over 300 years of machine automation experience employed today. In addition to having warehouse with over 75,000 products in-stock allowing for quick order fulfillment, we have highly experienced staff on site that can build custom assemblies, professionally trained staff to custom cut Hiwin rail, and an inside and outside sales team that can help you with any of your industrial automation needs. Our goal is to exceed our customer's expectations. Please reach out to us with any industrial automation questions.
  • Scott Equipment Company, Inc.
    Marketing Manager
    Scott Equipment Company, Inc. Nov 2016 - Present
    Charlotte, Nc, Us
  • Cool Breeze Cyclery & Trek Bicycle Store Of Charlotte
    Marketing And E-Commerce Manager
    Cool Breeze Cyclery & Trek Bicycle Store Of Charlotte Oct 2011 - Nov 2016
    Cornelius, Us
    Led marketing and ecommerce efforts for the largest Trek Bicycle Dealer in North Carolina (3 stores). Developed company website using the SmartEtailing CMS platform with a focus on e-commerce, taxonomy and metadata strategies, search and user interface. Engaged in local market analysis to ensure the company’s products are competitively priced and inventoried. Performed weekly website tests to verify consistent search results and correct product categorization. Engaged store managers to promote specific store promotions via email marketing and social media. • Designed and implemented improved information architecture of hierarchical content categorization for improved browsing and search results on company website.• Increased online transactions by 265% in 2012; 54% in 2013; 63% in 2014; 44% in 2015 with website redesign, search engine optimization, email marketing, keyword analysis, online advertising (Google Adwords), blogs, new content creation and a social media strategy. • Increased Sales Dollars by 100% in 2012; 72% in 2013; 31% in 2014; 74% in 2015. • Organically increased Facebook Following by 475% between 2012 and 2015. • Analyzed website traffic with Google Analytics and Google Webmaster Tools to create monthly traffic reports.• Trained sales staff about new products and recommended techniques to improve their sales performance.• Represented company at local business and wellness health fairs.
  • Allstate Insurance Company
    Licensed Insurance Agent/Call Center Analyst
    Allstate Insurance Company Nov 2008 - Oct 2011
    Northbrook, Il, Us
    Licensed Insurance Agent concentrated on selling automobile, motorcycle, property and umbrella insurance in 24 states by receiving inbound calls, identifying and following up on sales leads and referrals by calculating premiums and establishing payment method. Worked with customers to deliver and explain insurance policies, coverages and suggest additions or changes. Spent 1 year in a rotation position with the ‘Core’ team managing call routing and staffing schedules. • Analyzed call flows and staffing levels to make real time adjustments in staffing, call routing, and call handle times to ensure profitability. • Created and ran various annual, monthly, and daily reports to send to all levels of management. Automated reporting process that reduced report generation time by 50%.• Edited agent’s schedules to account for changes in scheduled activities using TCS, RTA, Webview, and AVAYA software. • Issued policies valued at over $470,000 between January 1, 2008 and June 2010.
  • Cool Breeze Cyclery & Trek Bicycle Store Of Charlotte
    Sales Associate
    Cool Breeze Cyclery & Trek Bicycle Store Of Charlotte Oct 2006 - Nov 2008
    Cornelius, Us
    Educated customers about store products to help them make well informed decisions. Generated new business by developing a positive customer relationship, experience and by participating in public events. Worked with store management to make inventory decisions including what product to carry in the store, how much product to order, and how to display the product.• Instrumental in the achievement of achieving over $390,000 in sales between January 2007 through June 2008.
  • Saic
    Network Security Analyst/Engineer
    Saic May 2000 - Feb 2006
    Documented security processes and procedures, provided security analysis and systems engineering services, and compiled risk assessments, contingency plans, and related reports. Provided security analysis and design for new and existing projects to ensure the projects fit the security architecture. Represented Security Team during the Change Control Review Board process and Service Recovery Telecoms. • Aided head systems architect in troubleshooting network issues for Work Orders and Service Requests. Added, deleted, and modified Checkpoint FW-1 and Raptor firewall rules on an as needed basis.• Managed the Telecom service request and break fix que. Ensured that correct team members are contacted to address break fix issues and provided 24x7 on-call customer support.• Supported onsite internal and remote external assessments of company networks.

Mike Byrd Skills

Social Media Marketing Social Media Marketing Marketing Strategy Sales Retail E Commerce Marketing Communications Leadership Online Marketing Google Analytics Seo Project Management Advertising Strategy Web Analytics Marketing Management Brand Management Social Networking Email Marketing Online Advertising Product Marketing Public Relations Brand Development Lead Generation Competitive Analysis Market Research Crm Ppc Merchandising Entrepreneurship Management

Mike Byrd Education Details

  • George Mason University
    George Mason University
    Public Administration
  • Woodbridge Senior High School
    Woodbridge Senior High School
  • Woodbridge Senior High School
    Woodbridge Senior High School

Frequently Asked Questions about Mike Byrd

What company does Mike Byrd work for?

Mike Byrd works for Product Marketing Alliance

What is Mike Byrd's role at the current company?

Mike Byrd's current role is Industrial Automation Marketing Manager at Scott Equipment Company, Inc..

What is Mike Byrd's email address?

Mike Byrd's email address is mb****@****ies.com

What is Mike Byrd's direct phone number?

Mike Byrd's direct phone number is +161998*****

What schools did Mike Byrd attend?

Mike Byrd attended George Mason University, Woodbridge Senior High School, Woodbridge Senior High School.

What are some of Mike Byrd's interests?

Mike Byrd has interest in Allstate Insurance, George Mason University, Cyclocross, Bell Helicopter, Hootsuite, Hubspot, Cycling, Olympic Games, Mashable, Lance Armstrong.

What skills is Mike Byrd known for?

Mike Byrd has skills like Social Media Marketing, Social Media, Marketing, Marketing Strategy, Sales, Retail, E Commerce, Marketing Communications, Leadership, Online Marketing, Google Analytics, Seo.

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