Mike Call Email and Phone Number
Digital-marketing and creative-team leader seasoned in all aspects of design; corporate identity, collateral, websites, digital and print advertising, video production, event and trade show support, project management, and direct team management.Solid multi-industry experience, especially in manufacturing, IT (enterprise cloud software), financial services, and legal services. Additional experience working for and across departmental teams: Sales, Marketing, Finance, Operations. My ApproachWith respect to content strategy and design, I put essentials first. I listen, research, and understand management leadership objectives for brand awareness, sales, and revenue growth. I make educated determinations about audiences, including buyer personas and influencers – essential for both audience relatability and search engine optimization (SEO). Finally, I translate findings into visually compelling design that complements written copy, and strengthens the total value story. This is true for companies, products, launch campaigns, and more. As an independent provider, I have always partnered closely with a cadre of experts in design, typography and layout, business copy writing, data marketing, photography and videography. As a corporate creative director, I had the opportunity to lead a team of such experts.Skills➤ Branding Strategy➤ Logo Design➤ Print Design➤ Website design & launch➤ SEO➤ A/B Testing➤ Portal design ➤ UX optimization ➤ Video/audio editing➤ Online advertising➤ Project management ➤ Creative team managementTools➤ Adobe Creative Suite - InDesign, Illustrator, Photoshop, Premier Pro, Dreamweaver, Acrobat, XD➤ WordPress - WooCommerce, LearnDash, and Vimeo➤ HTML and CSS coding➤ Constant Contact➤ Microsoft PowerPoint, Word, Excel➤ Mavenlink and Basecamp PM SystemsStrengths➤ Leadership in design and creation of key messages and compelling value propositions➤ Primary, as well as secondary research➤ Facility interviewing important message partners, including: executive leadership, frontline sales, and SMEs – developers, engineers, etc.
Call Design — Graphic Design/Marketing
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Creative Art DirectorCall Design — Graphic Design/Marketing Jul 2022 - Present• By completely understanding my client’s business goals, marketing needs and limitations I develop communications that clearly define their message, are visually compelling, and represent the best of their brand.• Increase brand recognition by creating and implementing a consistent brand identity across marketing initiatives including; logo design, collateral, websites, event/trade show design, email and online advertising.• Formulate and implement strategies to increase website traffic, and convert those visitors to customers through inbound marketing tactics such as; SEO, online advertising, blog
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Senior Product Marketing SpecialistMti Instruments Oct 2021 - Jul 2022Albany, New York Metropolitan Area• Worked with senior management and engineers to plan and create marketing materials in support of the product line. Including: print, social media, website, e-mails and blog posts.• Maintained the company’s CRM software, marketing budget and created marketing performance reports for the company president. -
Creative Services ManagerCulver Company Jul 2017 - Nov 2020Newburyport, Massachusetts, United States• Managed a department of seven designers and a print production manager. Responsible for overseeing the quality of work, development of new products, and staff development.• Directed the development of 3 template-based product websites, the corporate site, and several other sites using WordPress, LearnDash eLearning software, WooCommerce, and Vimeo. -
Creative Art DirectorCall Design — Graphic Design/Marketing 1995 - Nov 2020Merrimack, Nh
Mike Call Education Details
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Communication And Media Studies
Frequently Asked Questions about Mike Call
What company does Mike Call work for?
Mike Call works for Call Design — Graphic Design/marketing
What is Mike Call's role at the current company?
Mike Call's current role is Creative Art Director at Call Design — Graphic Design/Marketing.
What schools did Mike Call attend?
Mike Call attended Fitchburg State University.
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