Digital-marketing and creative-team leader seasoned in all aspects of design; corporate identity, collateral, websites, digital and print advertising, video production, event and trade show support, project management, and direct team management.Solid multi-industry experience, especially in manufacturing, IT (enterprise cloud software), financial services, and legal services. Additional experience working for and across departmental teams: Sales, Marketing, Finance, Operations. My ApproachWith respect to content strategy and design, I put essentials first. I listen, research, and understand management leadership objectives for brand awareness, sales, and revenue growth. I make educated determinations about audiences, including buyer personas and influencers – essential for both audience relatability and search engine optimization (SEO). Finally, I translate findings into visually compelling design that complements written copy, and strengthens the total value story. This is true for companies, products, launch campaigns, and more. As an independent provider, I have always partnered closely with a cadre of experts in design, typography and layout, business copy writing, data marketing, photography and videography. As a corporate creative director, I had the opportunity to lead a team of such experts.Skills➤ Branding Strategy➤ Logo Design➤ Print Design➤ Website design & launch➤ SEO➤ A/B Testing➤ Portal design ➤ UX optimization ➤ Video/audio editing➤ Online advertising➤ Project management ➤ Creative team managementTools➤ Adobe Creative Suite - InDesign, Illustrator, Photoshop, Premier Pro, Dreamweaver, Acrobat, XD➤ WordPress - WooCommerce, LearnDash, and Vimeo➤ HTML and CSS coding➤ Constant Contact➤ Microsoft PowerPoint, Word, Excel➤ Mavenlink and Basecamp PM SystemsStrengths➤ Leadership in design and creation of key messages and compelling value propositions➤ Primary, as well as secondary research➤ Facility interviewing important message partners, including: executive leadership, frontline sales, and SMEs – developers, engineers, etc.
