Mike Case

Mike Case Email and Phone Number

Director, Consumer and Shopper Analytics @ Nielsen Company
United States
Mike Case's Location
United States, United States
Mike Case's Contact Details
About Mike Case

Marketing professional with 15+ years in the CPG industry. Over the last 12 years I have worked on a variety of CPG clients supporting them in a wide range of Marketing Research capabilities – though my expertise is primarily in Consumer & Shopper Behavior, Segmentation & Targeting, and Consumer Neuroscience.

Mike Case's Current Company Details
Nielsen Company

Nielsen Company

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Director, Consumer and Shopper Analytics
United States
Website:
nielsen.com
Employees:
29140
Mike Case Work Experience Details
  • Nielsen Company
    Director, Consumer And Shopper Analytics
    Nielsen Company
    United States
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  • Nielsen Company
    Director, Consumer & Shopper Analytics
    Nielsen Company Oct 2014 - Present
    Consumer and Shopper lead across multiple Global/National CPG Clients. Responsibilities include consultation with the Client/Client Service teams to determine the optimal solutions for business questions around consumer/shopper space within the Nielsen portfolio of services. Additional responsibilities include Client and Client Service training across these services, development of world class thought leadership analytics, along with overall client relationship and revenue goal management.
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  • Nielsen Company - Nielsen Neuro
    Client Director
    Nielsen Company - Nielsen Neuro Apr 2013 - Oct 2014
    North America Client Lead supporting Consumer Neuroscience research, including work in point-of-sale, out of home, packaging, and advertising effectiveness. Responsibilities focus on building client relationships, revenue management, and improving services around consultation and reporting. Additionally, this role involves collaboration with internal science team as well as seeking out integration opportunities with other Nielsen services to provide creative solutions for our client.
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  • Nielsen Company
    Associate Client Director
    Nielsen Company Sep 2011 - Apr 2013
    Client Lead directly supporting Coca-Cola’s SSD Portfolio Strategy and Innovation team, as well as leading the team supporting SSD Brand Marketing. This role has allowed me to hone my skills of interacting with Senior Leadership along with leading and developing a team of direct reports. Responsibilities focused primarily on customized research solutions consulting and team leadership.
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  • Nielsen Company
    Client Manager
    Nielsen Company Aug 2007 - Sep 2011
    “Solutions Consulting” team leader, focused primarily on Household Panel and Consumer/Shopper behavior. This role included leading the development and implementation of a multitude of tools not readily available in our standard suite of offerings, as well as a massive rollout of client and Nielsen team trainings to raise the bar of their expertise in the Consumer/Shopper areas. Responsibilities in this role were primarily around major project management and implementation, consultation, and client training.
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  • Nielsen Company
    Associate Client Manager
    Nielsen Company Sep 2005 - Aug 2007
    Client Service lead supporting CCNA’s Cola Portfolio of brands. Primary responsibility was client and project management and daily consultation across Nielsen’s suite of products and services to answer various brand and category management questions.
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  • Nielsen Company
    Analyst
    Nielsen Company Jun 2004 - Sep 2005
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  • Iri
    Project Manager
    Iri Jun 2002 - Jun 2004
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  • Coca-Cola Enterprises
    Sales Representative
    Coca-Cola Enterprises Jun 2000 - Jun 2002
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Mike Case Skills

Marketing Research Market Research Segmentation Quantitative Research Marketing Strategy Customer Insight Consumer Behaviour Analytics Marketing Market Analysis Leadership Nielsen Shopper Marketing Advertising Research Brand Equity Competitive Analysis Management Consumer Behavior

Mike Case Education Details

Frequently Asked Questions about Mike Case

What company does Mike Case work for?

Mike Case works for Nielsen Company

What is Mike Case's role at the current company?

Mike Case's current role is Director, Consumer and Shopper Analytics.

What is Mike Case's email address?

Mike Case's email address is mi****@****sen.com

What is Mike Case's direct phone number?

Mike Case's direct phone number is +167849*****

What schools did Mike Case attend?

Mike Case attended Eastern Michigan University.

What skills is Mike Case known for?

Mike Case has skills like Marketing Research, Market Research, Segmentation, Quantitative Research, Marketing Strategy, Customer Insight, Consumer Behaviour, Analytics, Marketing, Market Analysis, Leadership, Nielsen.

Who are Mike Case's colleagues?

Mike Case's colleagues are Bryan Ruiz, Minh Anh Le, Manvendra Jha, Mehmet Deprem, Samantha Lovelock, Yin Moe Hlaing, Ahmed Khan.

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