Michael Collado Email & Phone Number

Washington, Dc, Us

Mindshare Advisors helps early-stage start-ups and established growth companies reach the next level. What we do better than anyone else is generate mindshare. Mindshare is what convinces buyers and influencers to believe a company’s products and services solve their problems. This is important because when a company has mindshare, buyers call sales instead of the other way around, and rank its products and services over the competition even though they may not be the best. And when a company has mindshare, the probability of getting short-listed, winning business and growing market share significantly increases. Which translates into becoming the #1 or #2 player in the market and/or being acquired. We engage at the leadership level as a “fractional CMO” to co-architect our clients' go-to-market strategy including target niche markets, product offerings and value propositions which becomes the genesis for the company’s unique and differentiated “strategic narrative” for the marketplace. We further assist by serving as a "virtual marketing department” to implement the plan and manage internal or external resources. In today's market climate, the things that 99% of marketing departments and agencies do fail to move the needle in a meaningful way that translates into revenue opportunities. Mindshare is what propels winners to the next level.

Corning, New York, Us

Recruited by executive leadership to revitalize mindshare for Corning's in-building connectivity portfolio through awareness marketing and thought leadership. Architected an all-new integrated marketing plan approach to accelerate "crossing the chasm" from early adopters to mainstream buyers of the company's visionary fiber-based network topology solutions. Serves as a knowledge expert to transfer and interpret market trend information and market intelligence across key functional areas of marketing, product / technology and sales. Collaborates with internal and external stakeholders to launch and promote new products and solutions. Raised visibility of Corning in-building solutions portfolio at regional and national levels, and across carrier, enterprise and channel through creation and evangelism of disruptive commercial insight-based content. Builds initiatives to elevate the understanding of Corning's role within the ecosystem as an enabler of connectivity megatrends including 4G Densification, 5G, IoT, Smart Cities / Smart Buildings, etc. Participates as advisor to HetNet Forum and NEDAS. Serves as the face of Corning's in-building solutions portfolio at myriad industry conferences, panels and webinars including BICSI, Mobile World Congress, NEDAS, OFC, Realcomm and WIA's Connectivity Expo.

New Windsor, Ny, Us

Wireless 20/20 is an independent market research and consulting company focused solely on the emerging broadband wireless market. As principal consultant, I advised clients including Microlab and Wave Wireless (now AirTower Networks) on emerging opportunities, assessed their viability based on impact to the business, and architected actionable go-to-market strategies to capitalize upon them.

Plano, Tx, Us

I created the SOLiD brand in North America, architected "positive controversy" content marketing programs to build awareness, and served as the industry spokesperson for the company. As a member of the executive team, I led the strategy and execution for all corporate marketing, product marketing and marketing communications including go-to-market strategy, messaging & positioning, and product launch. I collaborated with the parent company on global marketing initiatives such as brand & visual identity and events. I defined the "Middleprise" (buildings having between 100k and 500k square feet) market opportunity and spearheaded thought leadership that showcased the technology and business model challenges / solutions for this emerging market segment. Helped launch an industry advocacy group for indoor public safety communications which later became the Safer Buildings Coalition. Served as an advisor and/or steering committee member for multiple industry organizations including HetNet Forum, NEDAS and IWCE. Published author of articles within wireless, venue and public-safety media including RCR Wireless and High Rise Facilities. Visionary and ghost-writer for the "Indoor Public-Safety Imperative" eBook. Main blogger for SOLiD's blog (Living on the Edge). Frequent speaker and panel moderator at industry events including PCIA (now WIA), Mobile World Congress, Small Cells World Summit, LTE North America, NEDAS, BICSI and APCO.

Engaged in both contract and pro-bono marketing services for a wireless technology company and a charitable organization. My work included strategic planning, product launch, buyer personas for messaging & positioning, content creation (PR, blogs, website, sales literature) and social media (including LinkedIn, Twitter & Facebook). My client, Widelity, still uses the planning playbook and corporate branding I developed. I also received the “Volunteer of the Year” award from the YMCA of Central Virginia for my work in tripling funds raised for the Storming of Thunder Ridge cycling event.

Led marketing (strategic planning, advertising, public relations, investor relations) and business development (M&A, channel partnerships, fundraising) at this managed services company. Successfully revived the business and increased revenue by 3x.

I established and built awareness for the MobileAccess (In-building Wireless, DAS) brand shortly after the company was re-named and re-headquartered in the U.S. I was a member of the initial marketing team whose initiatives helped put the company on a steep growth trajectory and to be able to successfully win marketshare against larger incumbents. I led the strategy and execution of marketing communications activities including public relations, messaging, traditional & online marketing and search engine marketing (SEM).

Founded and grew this marketing consulting firm to include clients across multiple industry verticals including telecommunications, software, government and nonprofit. Project work consisted of strategic marketing plan development, product launch, content creation, public relations, event planning and lead generation. Clients included Lockheed Martin, SER Solutions and U.S. Army.

Us

Defined and implemented domestic and international marketing programs at this enterprise B2B software company that included leading a $3MM advertising campaign, lead generation activities, redesign of corporate website and participation at industry events and business forums.

Chicago, Illinois, Us

English Language And Literature

Education record