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Motorcycle Industry Executive with decades of experience as an owner/operator of a multi-line dealership and over 27 years in executive roles with motorcycle manufacturers. I have a strong track record of success in optimizing dealer sales and expanding revenue through strategic network growth. My expertise lies in distribution strategy, hybrid distribution models, and franchise network development for OEMs entering the US market. I also possess comprehensive knowledge of retail sales and service management.Specialties: Franchising, distribution network growth, retail development, hybrid distribution strategies. Past associations include Triumph Motorcycles, Piaggio North America, and Easyriders. Skilled in structuring dealer networks and training programs to enhance sales and profitability.
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Head Of Business DevelopmentEkhoNew York, Ny, Us -
Managing PrincipalPowersports Advisors Aug 2024 - Present
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Vice President, Sales - Americas & Asia PacificZero Motorcycles Inc. Dec 2011 - Jun 2024Scotts Valley, Ca, Us• Developed the North American dealer network and established a team to manage them while overseeing sales operations, aftersales, dealer marketing, dealer training, sales programs, etc. • Served as a critical contributor to the Executive Team. • Lead expansion into LATAM, APAC, and Fleet and Authority Sales.• Generated 18 million USD in revenue from APAC in Fleet & Authority from July 2022 through June 2024. -
Vice President, Dealer DevelopmentTriumph Motorcycles Feb 2007 - Aug 2011Hinckley, Leicestershire, Gb• Served as one of four Senior Executives responsible for the oversight of Triumph North America. These duties included budget overview, marketing, logistics, pricing, branding, and operations for the United States and Canada• Designed and implemented a successful dealer network strategy, which resulted in a 37% increase of sales per dealer during one of the worst downturns in the market -
Vice President, Sales & Dealer DevelopmentPiaggio Usa Mar 2000 - Nov 2005• Served as Chief North American Market Advisor to the President while Piaggio reestablished a local presence in North America after a seventeen-year absence• Developed and implemented sales and dealer development strategy, resulting in a single year’s sales growth of 78% from 2003 to 2004• Hired, trained, and managed 8 District Sales Managers responsible for nationwide operational sales
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Director Business DevelopmentEasyriders Feb 1997 - Jan 2000• Grew dealer network from 8 to 35 new franchised stores while serving as sole account manager for all stores nationwide• Developed a national training program for sales, financing, and insurance. Shifted dealer staff focus to include motorcycle sales in addition to high-performance accessories for the V-twin segment.
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PresidentCunningham Enterprises, Inc Aug 1976 - Jan 1997• Developed and implemented operational, sales, and marketing strategy to increase sales of Kawasaki, Yamaha, Sea-Doo, and Easyriders (Harley Davidson aftermarket) products in Eastern North Carolina.• Served as President of the North Carolina Motorcycle Dealers Association for two terms.• Earned the trust of industry leaders by being appointed multiple times to the Dealer Councils for Kawasaki, Yamaha, and Sea-Doo during my career as Dealer Principal.• Increased sales revenue from six million to nine million dollars in three years.
Mike Cunningham Skills
Mike Cunningham Education Details
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Wofford CollegeSociology / Business
Frequently Asked Questions about Mike Cunningham
What company does Mike Cunningham work for?
Mike Cunningham works for Ekho
What is Mike Cunningham's role at the current company?
Mike Cunningham's current role is Head of Business Development.
What is Mike Cunningham's email address?
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What is Mike Cunningham's direct phone number?
Mike Cunningham's direct phone number is +170237*****
What schools did Mike Cunningham attend?
Mike Cunningham attended Wofford College.
What skills is Mike Cunningham known for?
Mike Cunningham has skills like Sales Management, Marketing, New Business Development, Strategy, Marketing Strategy, Sales, Business Development, Strategic Planning, Retail, Product Development, Management, Sales Operations.
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